I-Chocolate Milka: ukuthanda, ubungakanani, isithombe. Zingaphi igrama ekholethilethi "Milka"?

Kuze kube yimini, phakathi kwabathandekayo bumnandi yi-chocolateti ethandwa kakhulu "i-Milka", enesinambitheko esithandekayo kunye neentlobo ezahlukeneyo. Thenga ithokoledi phantsi kohlobo lweMilka phantse kuzo zonke ivenkile kwihlabathi. Fumana le tsholetele ingaba ne-flavour ehlukeneyo, ukusuka kwiimfakelo eziqhelekileyo ngendlela yamantongomane kunye novuni, ekupheleni kwee-yogers kunye ne-crackers.

Imbali yenqabile yaseMilka

Imbali ye "Milky" iqalisa eSwitzerland ngo-1901. Kulo mveliso ekhona kwidolophu encinane yakwaNeuchatel, i-tile yokuqala ye-tiletshi yobisi ngaphantsi kwebhanki laseMilka, eliza kutshabalalisa ihlabathi lonke elizayo. Ingcamango yokudala i-tsholeta enobuninzi kakhulu kunye nokongezwa kwexabiso elikhulu lobisi nguFilipu Sushard.

Kufuneka kuqatshelwe ukuba uSushard wanquma ukuvula ifowuni yakhe emva kokuqulunqa izixhobo ezikhethekileyo ezivumela ukuba zilungiselelwe ngaphandle kweso niselo engummiselo wecocoa powder kunye noshukela. Ukuveliswa kukaFilipu kwakunelungelo lobunikazi ngo-1826, kwaye le ndlela isetyenziswe ngokusetyenziswa kwinkqubo yokwenza i-Milka tshokoleta. Umgaqo wefowuni wawuququzelele ukuhamba ngokukhawuleza kwegranite rollers kunye ne-granite slab.

Emva kokuvulwa kwefektri, ishishini laseSwitzerland lalinzima kakhulu. Ukuthenga iiyunithi ezivunyelwene ngazo, kuba ngelo xesha le mveliso yabaninzi yayingenakwamkeleka. Ukuguquka kweso sityalo kwakumyalelo wobuqu kaKumkani wasePrussia ekwenzeni ithokoleta kwididi yakhe. Ukuba kwakungekho kulo mcimbi, umbane uza kuba seengozini yokuchitha.

Nangona kunjalo, yonke into yajika kakuhle, kwaye i-tsholeta uSydada yaqala ukuzonwabisa ngokubanzi. Wanikezelwa ngeemali ezimbini zegolide kwiimboniso zaseLondon naseParis. Kamva, uSushard wanquma ukuvula ifowuni kwiphandle kwidolophu yaseJalimane yaseLerrach. Ngaloo xesha, uSushard wabhalela isiqingatha sayo yonke i-tshokoleta eyenziwa eSwitzerland. Kuphela emva koko kwakukho umthi wekorolethi "iMilka".

Ivelaphi igama legama

Igama le tshokoleta lakhiwa ngokudibanisa amagama athi "ubisi" kunye ne "cocoa" ngesiJamani. Nangona kunjalo, kukho inkolelo yokuba igama lalo libizwa ngokuba ngumculi odumileyo uMilky Ternin waseCroatia. Ngoku lo mqondiso ngokuzithemba unokuthiwa yiyona nto ibonakalayo kuphela eYurophu, kodwa kwihlabathi lonke. Ukususela ngo-2004, le tsholetele ithengiswe eRashiya. Ngoku "iMilka" iveliswa ngokuthe ngqo kwintsimi yeli lizwe kwipropati eyakhelwe ngokukhethekileyo kwisixeko sasePokrov, esisekuhlaleni saseVladimir. Nazi zonke ii-chocolates ezithandwayo "Milka" zenziwe.

Amakhadi oshishino eMilka - inkomo kunye ne-lilac wrapper

Ikhadi lebhizinisi lalo mqondiso ligosa eliqaqambileyo kunye neenkomo ezidumile ezinemibala efanayo. Nangona kunjalo, i-lilac ifaka inkomo ayifumananga ngokukhawuleza, kwaye ekuqaleni kwipakethe ibonisa inkomo emhlophe emhlophe kwimvelaphi eluhlaza.

USushard akazange akhethe ngokungekho mbala lo mbala wokupakisha, njengoko wayethemba ukuba uza kutsala ingqalelo, kuba kwakungekho mntu uqhube uvavanyo olunjalo ngaphambili. Umsunguli we-brand wayengafanelekanga, kwaye ngoku kunzima ukucinga ukuba iifoto ze-chocolate zakwaMilka zemibala eyahlukileyo. Kubalulekile ukuba uqaphele ukuba inkomo ekhankanywe ngentla yaba ngumqondiso we "Milky" kuphela ngowe-1972.

Ukuvakalisa iimveliso, iinkomo zangempela zisebenziswa, kunye nopende lwe-lilac ezisetyenziselwa ulusu kwi-sprayer. Isenzo esinjalo asizange sibe nempembelelo kwimpilo yezilwanyana, kunye nepeyinti efundwayo yahlanjululwa lula. Ngexesha lomkhankaso wokubhengeza i-tshokoleti kwiminyaka engama-90, iphuzu eliphambili elifikile lafika kwenkomo egama linguSwallow, eyayisetyenziswa phantse yonke indawo. Nguye owaba ngumzekelo ogqithisekayo kakhulu kwi-brand ye-Milka, kwaye umvelisi kwakufuneka akhokhe ama-francs angama-6 000 ngonyaka ukugcinwa kwewadi yakhe.

Amagcisa eMarka

Kwakhona kwintengiso ye-tsholeta kutshanje yaqala ukumema ezinye izilwanyana ezivusa isisa. Ngokukodwa, kwezinye iipasho zeentengiso ungabona ama-marmots, i-moles kunye neebhere. Kakade, ayikwazi ukwenza ngaphandle kobukho babantu. Ngokuqhelekileyo, zonke iividiyo ezithengisa umqondiso waseMilka zikhunjulwa kwaye zikhangele ingqwalasela. Ukwenza umphumo omnandi bahlala besetyenziselwa izilwanyana eziluhlaza, ilanga elikhanyayo ngokubhekisele esibhakabhaka esibhakabhaka kunye nemvelo emangalisayo.

Ukuxhaswa kwama-chocolates eMilka

Ukuxhaswa kwecoleta kubonisa inani elikhulu lokuthandayo. Njengomgaqo, ubukhulu bee-chocolate ze-Milka zi-90 kunye ne-100 gram, kunye nefomati enkulu, enesisindo sama-250 amagremu. Umthamo ophindwe kabini we-tsholatshi eqhelekileyo ufumana kuphela izinto ezithandwa kakhulu.

Ukongeza kwiibhotile ze-tshokoleti, phantsi kwebhanki laseMilka, i-dragee ikhiqizwa, eyaqala ukuvela kwiimarike ngo-2011. Phakathi kwabathengi, imfuno yafunyanwa ngokukhawuleza ngamacwecwe amabini enkqantosi, enye enye i-ts'oyilethi ehlanganisiweyo kunye ne-flakes, kunye neyesibini i-hazelnut kwiphokoleta: ubisi kunye nomhlophe.

Ngo-2012, i-tshokiti ekhethekileyo "i-Milka Bubbles" yaboniswa. Le tsokolate ebomvu i-porous yaba yintlungu kwaye yaxabela wonke umntu ngokukhenkceka kwayo ngokumangalisayo. Ubume obungavamile bayi tile ngokwawo, obubukeka njengombhobho omkhulu ogcwele i-tshokoleta, kuya kwenza ukuba nomthengi onzima kakhulu azibuze. "I-Milka Bubbles" inomdla: i-ushizi ye-milk rhoqo kunye ne-alimondi kunye ne-ts'olethi emhlophe nge-hazelnuts.

EMilka kwiimarike zangoku

Ngowe-1990, uphawu oludumileyo lwehlabathi lwadlulela kwiqela elikhulu laseMerika eKraft Food. Emva koko, i-Milka chocolates yaqala ukuveliswa ngaphandle kwegama elithi Susharda kwi-package. Ngoku i-tshokoleta yale ngqungquthela ayivelwanga eSwitzerland kuphela, kodwa nakwamanye amazwe, ngenxa yoko kukho iinguqu ezithile kwilebula.

Ukuba ngaphambili kwiphakheji ubona ibhaliso "I-ts'oreta yobisi yaseSwitzerland", ngoku kwagqitywa ekubeni isuse. Unyaka ngamnye iMilka izityalo zivelisa ngaphezu kweetoni ezili-100 zee-chocolate. Ngo-2011, "i-Milke" yayisishumi elineminyaka eyi-110 ubudala, ebonisa ukuba, kungakhathaliseki ukuba yiyiphi igramu kwi-tshokoleta "i-Milka", into enokulilibaleka iyakuthandwa ngaphezu kwekhulu leminyaka.

Imfihlelo eyinhloko ye-chocolate ye-Milka ayikho kuphela iresiphi ekhethekileyo, ngokubhekiselele kulowo ubisi olusisigxina, kodwa kunye nokulawulwa ngokukhawuleza komgangatho weemveliso kuzo zonke izigaba zemveliso.

Yingakho uMilka ethandwa kakhulu ngabantwana nakwabantu abadala.