Management International - yintoni na?

Ngoku, phantse zonke iiyunivesithi, kungakhathaliseki ukuba isini sabo, kufuneka amasebe olawulo. izicelo abaninzi bakhetha kanye kule ndawo kule khosi yoqeqesho kwabo, ayisoloko engazi ngokucacileyo ukuba yintoni na. Oku kungenxa yokuba igama elithi "yomphathi", "uLawulo International" kunye nabanye Ziyanda kwiminyaka yakutshanje. Kuyimfuneko ke ngoko ukuba zokuqonda iikhonsepthi nezo inzuzo yintoni olu lwazi angasindisa ukuphuhlisa ishishini.

Yintoni ulawulo

Xa sincokola ngayo inkcazelo, ulawulo - lo msebenzi ezithile ezizimeleyo. Ijolise ukuphumeza injongo ethile kwinkalo ethile umsebenzi, nto leyo kwenzeka ngenxa yokusetyenziswa zabasebenzi kunye eziphathekayo izixhobo ezithile ngqo esekelwe kwimigaqo lusekiwe, iindlela kunye nemisebenzi yolawulo. Kakade ke, ngenxa yokuba ngoku phantse wonke umsebenzi wesine ubizwa ngokuba 'umphathi-njalo ", kuba kunzima kakhulu ukuqonda ukuba yintoni na konke oku ngenxa wobugcisa, nendlela esinceda ngayo kulawulo ngamazwe. Utyhila intsingiselo yalo, kubalulekile ukwazi ukuba kanye kwinkcazelo "ulawulo" magama ziquka:

1. Marketing kunye nolwemozulu, uphando kwimarike (ngakumbi, ngesifo sephepha kunye isidingo).

2. Ukuveliswa uhlobo oluthile imveliso kunye nexabiso ncinane, kodwa kunye imivuzo ephezulu.

3. Ulawulo abasebenzi ngqo.

Iimpawu of Management International

Kulo mzekelo, hayi kunzima kangaka ukuyiqonda ukuba ulawulo ngamazwe - kuba luhlobo intsonkothe ngaphezulu yolawulo. Kwaye injongo yayo - ukuyilwa a ukukhuphisana inkampani, zikhula ngenxa yokuba ishishini wayo uya kuqhubeka khona kumazwe awahlukeneyo. Yiyo loo nto kubalulekile ukuba uthathe ingqalelo kwiimpawu ezithile zentlalo, uqoqosho, ngokwasengqondweni, ukubalwa kunye nezenkcubeko amazwe apho nkampani esinxibelelana.

Ngokwendalo, ulawulo ngezizwe awohluke zayo kunye neempawu ezithile. Ngoko ke, kubalulekile ukukhumbula ukuba isakhiwo yayo ibandakanya iinkalo ezintlanu yeshishini nolawulo lohlobo:

1. Imfuneko isifundo, nasekuhlalutyeni imeko yoshishino lwangaphandle kunye nokusingqongileyo yangaphakathi mbutho.

2. iinkqubo Unxibelelwano kwezigqibo ngqo.

3. Ukuqaliswa imisebenzi esisiseko zolawulo (izicwangciso, izizathu, umbutho, ulawulo kunye nolungelelwaniso).

4. Umsebenzi amandla omanyano lweqela kunye iimpawu zobunkokeli.

5. Imibuzo ukusebenza umsebenzi yenkampani (umsebenzi kunye nabasebenzi, imveliso, ngokuthe ngqo, kunye nolawulo imisebenzi ngokubanzi).

Ngenxa yoko, ulawulo jikelele kufuna izakhono ezizodwa, ulwazi kunye nezakhono. Sinokuthi le nto inzima kakhulu ngakumbi umba ngaphezu "ulawulo". Kwaye, kwangaxeshanye, oko kugqiba isakhiwo yolawulo lwamazwe ngamazwe kunye feature yayo engundoqo - imfuneko asebenzise eziluncedo kunye namathuba kwimeko msebenzi ushishino, nto leyo eya kuba sisebenzayo intsebenziswano ngqo lwamazwe nokukhuthaza ishishini.

Asinako ukuba abameli umda enjalo kufuneka babe logic ayinakuphikiswa. Umsebenzi kwinkalo yolawulo lwamazwe ngamazwe nje kuphela abo abe nolwazi ethile theoretical kunye nezakhono. Aba kufuneka babe ngabantu eziya kufaneleka ngqo isakhiwo yolawulo lwamazwe ngamazwe, ukuba akwazi ukusebenza kakuhle kuzo zonke iinkalo ezintlanu, ucebisa. Nangeendlela ezininzi izakhono ngenxa iimpawu zengqondo ngamnye ubuntu. Ngoko ke, xa ukhetha elithile, oya kubamba kwisikhundla sokuba ngumphathi ngamazwe, kufuneka ngabom nangenyameko.