Innovation kwaye umbutho njengomsebenzi yolawulo. Management Creative lwemibutho

uphuhliso Innovative ngumba ophambili kuphuhliso lwezoqoqosho yalo naliphi na ilizwe. Iinkqubo ezininzi yamkelwa kule ingxenye uphuhliso lwezoqoqosho, njengenye izinto ezisisiseko ziquka iintshukumo ezijoliswe ekuphuculeni umbutho yolawulo - lweshishini okanye iziko, lisebenza njengeziko kwezoqoqosho. Eyona njongo yezi nkqubo - ukuguqulelwa koqoqosho lesizwe indlela ezintsha lophuhliso kuqoqosho yesizwe ekudaleni ophezulu-zobugcisa kunye nokhuphiswano loqoqosho.

Weyona milenze ibaluleke gqitha yenkqubo ezintsha imibutho ezintsha ukuba usebenzise zonke izigaba zomjikelo ezintsha.

Enye yeendlela ezingundoqo ukuphunyezwa komjikelo ezintsha kukuhlalutya inkqubo yolawulo yombutho kunye nolawulo ezintsha. Ngabaphathi amatsha ibandakanya isethi imigaqo, izixhobo kunye neendlela nokuphumeza imisebenzi ezintsha zolawulo.

Ngengqiqo ebanzi, le ezintsha sithetha zonke iintlobo iinguqulelo nokuphucula ukusebenza kophuhliso loqoqosho onke amasimi, ukususela uqoqosho kunye nenzululwazi kwimisebenzi zokhuselo umsebenzi wentlalo. Ngengqiqo imxinwa ezintsha - ezi ubugcisa obutsha, iimveliso kunye neenkonzo, iinkqubo kunye nobuchwephesha, amanyathelo zeziko zobugcisa zokukhuthaza imveliso iziphumo emarikeni. Ngenxa yoko, kwinqanaba ngalinye lenkqubo ezintsha, umbutho njengomsebenzi zolawulo, sesona sixhobo siphambili le nguqu.

Okwangoku, eyona nto ibalulekileyo kukuba ukudala isiseko lobuchule, ukudala simanga xa umbutho ngokwayo, njengomsebenzi yolawulo, uguqulwe yimveliso ezintsha. Enyanisweni, yena kuphela unako ukunika impumelelo yelizwe uphuhliso, imveliso kunye nobugcisa. Isiseko yezi ezintsha kufuneka kusekelwe phezu fyabo, leyo bezibaxa kwinkalo yenzululwazi kunye nobugcisa. ulawulo Inkqubo yokuphuhliswa ezinjalo izinto Waziqhiwula "ulawulo zokudala". Lo mbutho yeyona umsebenzi ulawulo luphela, na, ke, yinxalenye yolawulo ezintsha. Ngokwamanani esebenza, phantsi kolawulo lokudala kufuneka iqondwe nolawulo lwabasebenzi apha kumbutho ejoliswe ngokupheleleyo kwi ukusetyenziswa ngokuyimpumelelo kwazo amandla okudala abasebenzi ukuphumeza iinjongo zeziko. Izigaba zomjikelo ezintsha, eyenza indlela yolawulo bokuyila, zezi zilandelayo:

1. "Formation ngezimvo", kuquka sub-amanyathelo:

- Ukusekwa ingxaki (umsebenzi).

- Collection nohlalutyo ngeenkcukacha ezintsha entsimini, iimarike ekujoliswe kunye neemfuno kubathengi.

- Ukuphuhliswa nolwemozulu kule ndawo.

- Qalisa iingcamango ezintsha ukusombulula le ngxaki.

2. "Ukukhethwa iingcinga", kuquka sub-amanyathelo:

- Uvavanyo nokwenzeka iingcamango ezintsha,

- Uvavanyo koMgaqo ngezimvo sicwangciso yombutho,

- Uvavanyo iindleko ezilindelekileyo kunye neenzuzo,

- Ukukhetha iingcamango kungcono kakhulu elivumelana indlela lombutho kwaye inika enempembelelo enkulu.

Nawuphi na umbutho wayo, njengomsebenzi yolawulo, lubonisa ukuba ulawulo yokudala kulingane oluthathwa zibe licandelo - ezijolise kokusingqongileyo langaphandle kwishishini, kwakunye swi kubasebenzi (kwi -bume lwangaphakathi) ozifunayo. Eyona iphambili ubuchule kwiimeko mihla iqela uphawu wayo.

Iindlela ingqalelo okusingqongileyo lwangaphandle lweshishini ziquka zonke iindlela zokwazisa, swi ukuqokelela ulwazi malunga emarikeni. Ezi ziquka: uphando labathengi, abathengi, abathengisi, amaqela ekugxilwe, experiment urhwebo, ngokuqaphela. Iindlela ejoliswe umsimelelo inkampani ngobume bayo okanye inkampani senzelwe ukukwakha iingcamango zobuchule kwi-pre-ibakala kumjikelo ezintsha. Ezi ziquka iintloko, iintloko, iindlela zophendlo. Zonke iindlela zolawulo yokudala zihlelwe ngokwamaqela amathathu eziphambili: iindlela nangokwasengqondweni okucinga iindlela kusebenze ngqo kunye search ngobuchule.

Njengomthetho jikelele, kumanqanaba ahlukeneyo yomjikelo ezintsha kunye nezigaba iindlela ezahlukeneyo zolawulo creative iyasetyenziswa.