Ukutya "Bhut 'iivenkile: ncomo umthengi

Eziguquguqukayo okhulayo network yeevenkile ukulungiselela ukuphunyezwa iimveliso zobisi ezikumgangatho ophezulu - i "Bhut '. ncomo Consumer kunye iintengiso eziliqela abenzi engundoqo kule marike banyanzelwa ukuba sizibuze ukuba yokwenene 'yendalo' yaye 'fresh "anikele kuthi, kungekhona intengiso nokuba ukwamkelwa kwawo? Makhe sihlolisise kunye oko imveliso kufuneka anikele kwinkampani Andrew Krivenko.

Yintoni i "Bhut '?

Ingcamango yokuthengisa iimveliso zobisi yendalo eMoscow kubonakala kungenakwenzeka. Milk - imveliso etshabalalayo, ukunikezelwa ukuba esi sixeko Kuthatha ixesha. Kukho imfuneko sele uqinisekile ulawulo inkampani kwi imfuno umsebenzi onjalo. Intsebenziswano iye yasekwa kunye iifama ezincinane, nto leyo iqhele kude imveliso, iindlela kunye nezinye izinto ezimbi yokusingqongileyo.

Ngentwasahlobo yowama-2009 e Moscow, wavula kwindawo yokuqala womnatha, "indlu", ncomo leyo wabonisa ukuba abathengi ngoko nangoko malunga noku iingenelo imveliso entsha. Ekupheleni konyaka wongeza omnye iivenkile 4, ngoku kukho angaphezu kwama-200 kunye imali rhoqo ngonyaka engange billion 2. nyanga zonke kukho iivenkile ezintsha. Inani zabathengisi abasuka kwiingingqi ezahlukeneyo ngoku kulinganiswa kweshumi eziliqela. Kwiminyaka nje embalwa, iivenkile lali yaba iminquba ezimhlophe kunye mihla shop "Bhut '. ncomo Consumer wabonisa ukuba esweni wadala kunye nenkqubo yolawulo mfanelo iye yimpumelelo. Iingcebiso kunye nabathengi nokugxekwa apha siphathwe ngenkathalo yaye zikhuthaza.

Yonke imihla, imvula okanye likhanye ebusuku ukuya 10 truck yothungelwano lokuhambisa, ukuba ngentsasa imveliso ephuma ezibe ezishelfini "Bhut '.

asolwa

iimveliso zobisi Organic zimelwe kwi "Bhut 'kwi izihloko 60. Ukongezelela ubisi, iyogurt, cream ezimuncu, iyogurt, ezinamaxabiso embalwa iintlobo itshizi, cottage itshizi, iyogurt, inegwele womoji ubisi, cream, acidophilus. Uluhlu lwemveliso zobisi, ukutya baby, kuquka abantwana ukususela kwiinyanga ezi-6 - pyureshki, Bifilife, ingqaka benezijungqe iziqhamo, iyogurt, ijusi. casseroles isonka samasi esimnandi, cottage isonka samasi kunye imifuno kunye nekonofile -called "dauber", ubisi bebhokhwe, okuluncuthu ukusuka ibhokhwe itshizi, ubisi yehashe kaThixo, kunye nezinye iimveliso. "Bhut ', nto leyo ngokutsha ukuqinisekisa ukuba umthengi mihla ecinga malunga nokuqulunqwa iimveliso babesebenzisa, uyakuxabisa igama layo.

Xa imveliso elula efana iyogurt yabantwana, abenzi abaninzi ukongeza kwisigcinakaliso, thickeners, izinongo, kunye iyogurt njengenxalenye "Bhut '- ubisi kuphela nagwele. Kwaye ke ixabiso akukho kwahluka kakhulu.

nolawulo lomgangatho

Kuba yimfuneko imveliso zobisi yendalo - pasteurization kunye nesiqinisekiso kungqinelwano ukusuka esitishini sanitary kunye kwezifo. In search of the "ezilungileyo ezisemgangathweni" abenzi umlawuli we "Bhut 'waya kwimimandla eMoscow ukulungela ukusebenza. Kufuneka quality kakuhle ngexabiso elifikelelekayo: amaxabiso aphantsi ngokuqhelekileyo ibonisa ubukho kwezithako kwimveliso. Nomnye zabathengisi wokuqala ephakathi: cream imuncu kunye kefir baba namanqatha yemifuno, ethe kuqinisekiswa elabhoratri. Ityala yalibaziseka ngonyaka, kodwa ke isiphumo soko ngakwicala "kwindlu:. Iimveliso zobisi"

Reviews kubathengisi luyathandabuzeka, asinguye wonke umntu wonwabile kunye nenani amanyathelo angqingqwa olawulo lomgangatho. Ukusebenza eyakha nganye kwi "Bhut 'isidalwa' ekuzuzeni" molochki phezulu yonke imihla. Qho ngenyanga, ngamanye amaxesha 2 ngenyanga, ukuveliswa umvelisi nganye xa kuhlolwa elebhu. Liqalise inkqubo entsha yomsebenzi umtshato. Baphanga icala wabuyela mveliso. Kuba abathile abavelisi zithi "Bhut 'wajika kwaye iitsheki lokuvala. Ngokuba ukubola wongezelela, womnatha zintsholongwane nangoko angasiphelisa isivumelwano. Isakhono yongezelela ubisi ezomileyo kwisityalo ngasinye ukuqinisekiswa nokuba kumgca yemveliso, kufuneka ibe akunakwenzeka ngokwasemzimbeni. Nkqu abathengisi baye babe yinxalenye yenkqubo yolawulo imveliso kwi "Bhut ': ekufumanekeni umtshato yagwetyelwa yokwanda lomvuzo.

Apho ubisi? Suppliers

Namhlanje le uluhlu esisiseko kwi "Bhut 'kubahlangula abenzi-5, phakathi kwabo izityalo" hoe-ubisi ", siqinise kwezolimo" Optina "CK" uNeil ". Ubuncinane indawo yokubaleka (casseroles, iimveliso zobisi yebhokhwe, itshizi, koumiss) ebangela ukuba abavelisi ngaphezulu kwe-10. Nikeza grid ukuya kwisiqingatha imveliso yawo. Phakathi ngabathengisi - "ifama I likaMongameli", ndaqonda ngazo i "Bhut 'zonke iimveliso.

Ngokuhlwa, ukuthatha inxaxheba kwimveliso yobisi, wasebenza waphuma usuku, ekuseni ukufumana zokubala ukutya okutsha "Bhut '. Izimvo zababoneleli womnatha ezintle. Le intsebenziswano into ihamba kakuhle. "Bhut 'engabuzi amaxabiso, ayifuni a elula ixesha lokugcina. Zonke iimpahla zithengiselwa ezintlanu ngokuhlwa. Le yeyona ndlela ilungelo iimveliso zokutya: eyenziwe - adla, ngoko nangoku yavelisa ngokuvumelana imfuneko.

Ukufuna zasemsebenzini

Andrew Krivenko rhoqo ngokwandisa uluhlu lwabanikezi. Le nkampani iye iingcali ezimbini, umsebenzi walo ongundoqo kukufumana amaqabane ezintsha. Baye baya kummandla Moscow, iingingqi Yaroslavl, ESmolensk, yaseTver, Tula. maxa wambi yokuthengisa ukukhula abasisigxina kukhokelela yokunqongophala izinto ekrwada! Umzekelo omnye ukulungela Region (iinkampani - amaqabane eziphambili "yindlu"), nto leyo wajika kukhuphiswano ubisi phakathi kubavelisi balapha ekhaya.

The main intengiso channel "Bhut 'uba nzima, umlawuli, njengoko imbuyekezo izayo ngamandla hits kwipokotho umenzi, yiya kuthungelwano ukuya kwi-50% ye ijeli. Kodwa ukuya ku-30% yentengiso ngokusebenzisa "njengephempe" - inani elivakalayo. Ngoko ke, amaqabane ezoshishino elitsha - ibalulekile le "Bhut '.

ngamaxabiso afikelelekayo

Ukutya ngokusempilweni - ayimveliso ze "Bhut '. ncomo Customer bathi yonke into olucetywayo uthungelwano, okunencasa, umgangatho ophezulu ngexabiso elifikelelekayo. Njani kunokwenzeka ukugcina ezi amanqanaba ixabiso? Into yokuba lo ngumbuzo olulandeleyo inkampani - imveliso ekhoyo abathengi abaninzi. UMlawuli-Jikelele ingqalelo ukuba ingcamango ukuthengiswa kweemveliso zomgquba asinto intsha, kodwa ngokuqhelekileyo zinika mpahla ngamaxabiso eqolo. Amaxabiso kwi "Bhut 'akuthethi bebodlula ezinye iimveliso ubunzima uphawu zigcinwa kwi-avareji kwinqanaba. Oku kunokwenzeka ngenxa nendleko eziphantsi kunye elinephepha ephantsi. Ukuthengisa amaxabiso kubavelisi zengingqi zamkelekile. State "Bhut 'akuzange elikhulu, nesabelo esinzima kuwo uthabathe abathengisi. Iindleko salesrooms irente eliphantsi. Iindleko eziphambili kuwa phantsi ukuthuthwa iimveliso.

Okukodwa umsebenzi kwi "Bhut '

Omnye nothungelwano ezimbalwa ziye zaphuhliswa ngaphandle izibhengezo - i "Bhut '. ncomo Customer ziye ezinye manani umdla: ngengcebiso abahlobo waya evenkileni 30% abathengi, watyelela imihla ngemihla "indlu" - 50%. Ubuninzi umboleki - kuba oomama nabantwana kunye nabantu abadala. Ukutsala nokugcina loo owa-, ukuba kukho into engahambi kakuhle, xelela bonke abahlobo bakho, ngaba kuba ukuphaphama kunye ungane kuphela.

Iindidi ezithile, yaye ngaphandle izakhono ezongezelelweyo abathengisi ayikwazi ukukwenza. elintsonkothe na umsebenzi, ayisebenzi nje kwi "Bhut '. abasebenzi Izimvo Unokubona ukuba kufuneka rhoqo azivelele ukuze ukufikelela kubathengi. Abathengisi ukuba nje "ukuthengisa", benza njengoko abacebisi, abanyuseli, siphelise enokubakho umxhasi umbono wokuba izinto zendalo, IiReggaeton okumnandi. zokuhlolwa iimveliso "Bhut 'maxa wambi kubanjwa. Ingxelo evela abathengi kuye ezoyisayo inkqubo lenkonzo yomxhasi HIV yaye anelisekile.

Emva kweveki yomsebenzi kuye kucace ukuba okanye hayi ngempumelelo omtsha ivenkile "Bhut '. Ivala avareji yonke into wesixhenxe. Iivenkile kwiindawo ithandwayo ingeniso ngemihla ukuya ku-40 amawaka. Thambisani., Kwaye ngamanye amaxesha inzuzo kabini ubukhulu. Products wangena kusasa, waqonda emini, iintsalela ezithile iindidi zemveliso akhawunti ukuba ikota yazo zonke iimpahla. Baya ngokuqhelekileyo "yiya" kuba ngosuku olulandelayo phambi kwesidlo sasemini.

Sebenza "Bhut '. Impendulo evela kubasebenzi

Isibaluli nabathengisi elizayo umlawuli we "Bhut 'elizongomayo oku: uthando ebantwini. Ekuqaleni ezilula krwaqu, kodwa abafuna ukufumana kubo umsebenzi sigqithe yokukhetha kuzo. Ziziphi iimpawu zokugaya kwinethiwekhi metropolitan nendlela esisabela ngayo abasebenzi bayo?

umsebenzi kwi "Bhut 'kugqalwa zindala kakhulu phakathi abathenga ikomkhulu likaThixo. Izimvo kubathengisi zahlukene, kodwa ubukhulu becala HIV. Lomvuzo we-50 amawaka. Thambisani. abantu aneliseke. Kuyenzeka ukufumana ne-100 lamawaka. Thambisani., Ngokomzekelo, xa wamqalisa iingongoma ezintsha. Ezi iimeko abasebenza akuthethi ukuba akukho iingxaki kunye nabasebenzi. Asingabo bonke ilungele ukusebenza ngokunyanisekileyo, yiyo lonto kukho inkqubo ecacileyo ekuqasheni izigaba ezininzi.

• Uqeqesho-zicelo iintsuku ezimbini. 30% yabafundi ngokwabo zabo nya, ekubeni bathe abahlutha, balala kunye neemeko zokusebenza kunye nkcukacha ukuxhotyiswa "Bhut '. abasebenzi Izimvo abafumana uqeqesho ngokubanzi ezintle.
• Education. Ukukhethwa Kunzima kakhulu: Abantu 10 kuphela 2 zathengwa.
• ZokuLingwa.

Ukhetho senziwa ngokuqhelekileyo isoloko hayi ngokuthanda salespeople abanezakhono, njengoko kunzima zokubaqeqesha. Ootitshala nezolo nabo, abaphathi, abongikazi kule kwiivenkile, "Bhut '. Izimvo abasebenzi ezahlukileyo. Of iinzuzo waphawula ukuba le nkampani ehloniphekile, imivuzo ezimhlophe, ngaphandle kokulibazisa, ahlawule inkqubo, enze imisebenzi ukusebenza, ukhuthazo -% yesi sicwangciso. Of emacaleni ezimbi - ishedyuli esimbaxa (4/2 okanye 5/1 shift - Iiyure ezi-12 kwaye ngamanye amaxesha ixesha elide), kukho output encinane. Kwezinye iindawo neemeko zokusebenza ezimbi, elungileyo kunye ingeniso kuwa liphezulu kuphela abasebenzi abanamava abaye elingayizalisanga abaqalayo zabo isicwangciso phantsi nokugxothwa.

endaweni yesiphelo

Inani eliqikelelwayo Muscovites abanqwenela ukufumana imveliso zobisi yendalo ubuncinane 10%. Le imfuno akakwazi ukuhlangabezana oluza ezikhoyo emarikeni - iseliswelekile kwaye iyabiza ngokwemiqathango ukuthenga onlayini. Ngoko ke, iimveliso "Bhut 'kwaduma kangaka. Izimvo yeemveliso womnatha bathi umgangatho kunye iimveliso ezilula ziye zaba "impefumlo umoya" ngaphandle ongeziweyo malunga kubahlali kwizixeko ezikhulu.