Yintoni PR? Thina ukudala ukuthandwa bethu

PR, okanye «unxibelelwano noluntu, PR», yaguqulelwa ngolwimi Russian lithetha "nobuDlelwane." Oko kukuthi, izenzo ezinjalo ukuba sibe umdla abaphulaphuli ekujoliswe kuyo igama lakho, imveliso okanye inkonzo. Ukulungelelaniswa yemveli nolwalamano ezinjalo kupapashwa kumajelo eendaba, apho akukho lula ukufumana apho, kodwa kukho nezinye izinto eziziimpazamo ezikhoyo kuba nokufunyanwa kwamagama ezinkulu nokuthandwa lweshishini lakho, ngoko ke sihlolisise into PR kunye nendlela ukuba sisityebi nayo. namhlanje uya kufunda ezisetyenziswa kwilizwe technology iintengiso kwaye uya kufumana indlela yakho ukhululekile ukuba ukukhuthaza iimpahla kunye neenkonzo.

Yintoni PR?

Advertising kucingwa ukuba indlela yokuqala yehlabathi ngayo ukulawula ingqondo yomntu kunye nezenzo. Ngoko asiyo mfihlakalo, kwaye amandla eli cebiso isetyenziswa kokubini ukwenzela iinjongo zoxolo kunye inzuzo. Siyathemba ukuba lilungu kudidi lokuqala, nemisebenzi yabo ayiyi kuphela inkululeko elungileyo, ngaphezulu, kunye isisisombululo kwiingxaki zabo.

Yintoni PR close?

Advertising, nto leyo uphunyezwe i "PR", ejolise ekufunyanweni ukuthandwa kwinkampani ethile, brand. Kwimeko yokusilela, zonke ithupha ukufumana sabathengisi. Kodwa ukuba iphulo-PR iya kuzisa impumelelo ezilindelekileyo, zonke winile igolide baya kuvuna loo iinkokeli zayo.

Yintoni intengiso ukuba ukhanyise siganeko?

Okulandelayo, cinga ukuba yintoni imisebenzi nobudlelwane noluntu. Akukho mcimbi ndaqonda, ukuba azenze nge izibhengezo. Ukuba ufuna ukuza kumcimbi yakho kangangoko kunokwenzeka abantu kwangethuba ukuqhuba inyathelo eliya kwazisa nani likhulu labantu ngombono bakho. Kukho uluvo lokuba xa malunga siganeko zakho azonakalanga abakhankanywe eendaba, ngoko ke, nayo, ukubala, yayingeyiyo. Ngoko zama ukuba kumcimbi bakho nje ukuba abantu abaninzi, kodwa kwakukho zintatheli. Kukwasebenza kwanjalo kuyo kwi Internet. Yenza kukhankanya ishishini lakho, nendlela yokwenza oko, ufunde.

PR-technologies

Kukho 6 iindlela eziphambili ukutsala ingqalelo abaphulaphuli ekujoliswe kulo.

• White PR. Elinye igama - "PR ezibonisa ngaphaya". Usebenzisa izibakala real kubonisa zonke, njengoko kunjalo. Isetyenziswa ngokubanzi amazwe, kodwa eRashiya ithathwa ukuba angasebenzi.
• PR Black. Usebenzisa lo mgaqo "weza, wabona, saba mnyama." Apha, njengokuba emfazweni, zonke iindlela ezilungileyo, iingcali zithi PR emnyama. Isetyenziswa ikakhulu ukwazisa uluntu malunga iziganeko impikiswano esonakalisa i okhuphisanayo. Enye indlela PR emnyama i ukusebenza ingxelo olunjongo yalo ukusuka okhuphisana, ukukhululwa amaphetshana egameni upapasho lwe-ndlebe kusolwa naye. Noko ke, olu hlobo PR kuthiwa "obhalisiweyo" njengokuba ihlawulwe zincwadi abasebenzi eendaba.
• Gray PR. Efanayo njengoko abamnyama, kodwa elingabhaliswanga. Oko kuye kungabikho bani ubuyekeza ezizodwa, nje isiganeko ngobuciko ndlela. Nangona kunjalo, ulwazi olulolo ngokuqhelekileyo uthwele eninzi izoyikiso kunye izithuko.
• PR wamagazi. Uluntu aphikisana nokuzimisela enjalo, ecinga ukuba akuvumelani iintengiso nobuntatheli, kodwa abanqolobi bebesenjenjalo kusetyenziswa iindlela zobundlobongela yokufumana baduma ehlabathini lonke, ngenye indlela ngaphandle PR anegazi oko akunjalo, ebizwa. Siseko ukusebenza - kufuneka zibulala abantu abaninzi okanye amaqela ezopolitiko abe, uze ukuvakalisa ukuba "Kwehla ntoni ke, asiyi koyika kunye nemiqathango."
• PR Military. Ifuthe ingcaciso enokubakho utshaba karhulumente, njengoko umthetho, ngexesha lemfazwe. Ze counter phakathi amajoni kunye namagosa. Kukho kwiiyunithi zemfundo eneemfuno ezizodwa ukuba ukuphumeza ubudlelwane ezifana nale karhulumente, kodwa kwilizwe lethu, ukuba abathanga lokubhengeza imisebenzi yabo, kunye nezakhiwo ezifana phesheya, ngokuchaseneyo, evulekile.
• PR Yellow. Kwacaciswa imeko ngoncedo zifundo zentlalo. Abanye umnxeba le ndlela ukuzama malivakale ngokusebenzisa scandal, nokuqunjelwa imvakalelo kunye neziganeko ukuba ukwethula abantu ukuba ukuphoxeka, ukudideka, wothuka.

iphulo PR kwi Internet

Lo bugcisa ikufanele ukuba ukukhuthaza intanethi, kodwa ngenxa phulo yesiqhelo kuphela. Kodwa namhlanje kwalola ingqalelo yayo kwiteknoloji Internet ukutsala ingqalelo abaphulaphuli ekujoliswe kulo.

Esi siganeko iqulethe amanyathelo alula 3:

1. Uphuhliso phulo-PR.
2. Ukufeza of phulo-PR.
3. Uhlalutyo isiphumo phulo-PR.

Umzekelo, ukuba kufuneka ukuzityhala kwimveliso ethile, ngoko ke kufuneka wenze isigqibo ngokuba lowo yenzelwe ukubonisa inzuzo ukuba zisekelwe phezu kwezi data, isiqulatho yobungcali, unique uze ucinge ukuba uza kuhlawula njani na izinto kwi-Internet okanye imidiya.

Ngamanye amaxesha iphulo-PR ulunge ngaphezu imveliso ngokwayo, kodwa ke wena ukudala ukuthandwa yokusebenzisa impembelelo ngolwazi lobuntlola engqondweni kwabanye. Sifuna ukuba kuhlawula kuphela iimveliso ezisemgangathweni ophezulu kunye neenkonzo eziza kuba lula yokukhuthaza abaphulaphuli bakho target. Kwaye ke umsebenzi wakho uxatyiswa ngokungqinelana iinzuzo ukuba uya kundibuyisela customers zakho.