Marketing Content - yintoni na le nto?

marketing Content - yinto umdla ekujoliswe abaphulaphuli flow iinkcukacha ezibangel 'umdla yaye iluncedo. intengiso Ukuthozama, ngaphezulu (ubukhulu becala izibhengezo kunye ezifihlakeleyo ngokupheleleyo, kunye ukuthengiswa umxholo uhamba kunye yakho nesihlwele-ukumaketha).

marketing Content - kubhaliwe kakuhle ibunjwe-umyalezo, zathunyelwa futhi waqala ukuze zitsalele iindwendwe ondle inemibala, nokuqiqa structured.

Yintoni na?

Lo umxholo kunye nomsebenzi kunye naye. Kwaye kuphela ngoko - kunye SMM kunye SEO.

SEO-iingcali ngaphandle umxholo izisebenzisa abazi lutho. Njani SEO imisebenzi? Kukho indawo ebonakalayo le page - Article, ividiyo, iifoto - konke oku umxholo. Kukho kwakhona indawo efihlakeleyo - metadata ezinceda iinjini zokuphendla ukuya index iphepha. Ukongeza, ikhonkco nganye, igama ngalinye kwisicatshulwa - yinto incam encinane, ehlahla indlela abantu umxholo wakho.

Tweets kunye nokusasazwa, iinkcazelo emfutshane kunye iimpahla Landing isambuku ezivenkileni ezahlukeneyo intanethi - zonke iindawo umxholo. Kulo mzekelo, ukuthengisa isiqulatho - ezinye umsebenzi kunye nasiphi na isiqulatho ukuba kunceda ukufezekisa iinjongo. Ngelo xesha sonke iinjongo ezahlukeneyo. Umntu ufuna ukwandisa ulwazi lohlobo, okwesibini - ukubonisa ubuchule babo. Abanye bafuna ukutsala abathengi abatsha, ingcinga evuthisayo, ngokungathi ukugcina endala. A iinjongo ezahlukeneyo - amakhulu. Yaye ke inxenye enkulu yabo elisombulula umxholo-wadala kakuhle.

Kweli nqaku siza kuxubusha ngayo ngokweenkcukacha umxholo, ukuthengisa, iindlela ezintsha ukutsala abathengi.

Inamsebenzi mni unika ukuthengisa umxholo?

Namhlanje, urhwebo isiqulatho fashion. Noko ke, abaninzi bayathandabuza ukulisebenzisa - amahle engacacanga kakhulu kunye nezibonelelo ezingalindelwanga. Kakade ke, bekuya kuba siyathanda ukuba le nkampani oxabisekileyo abathengi, lo gama oku kuphunyezwa? Injongo ibukeka abstract kakhulu, kodwa njani ukufezekisa iziphumo ezibonakalayo? Siza siqonde ntoni ukuthengisa umxholo. inkampani Promotion nalo ngokuya kwanda.

ulwazi brand

Masiqalise nesibakala sokuba xa sele udale umxholo kubonakala ebantwini, uyakwazi ukuthetha nantoni na, musa baqale ingxoxo ye kuphela umxholo kodwa inkampani yonke loo ukudalile oko. Ngoko ke, abantu ukutshintsha amakhonkco, amava, kanjalo ukucinga uluvo malunga kwinkampani ethile. Ilizwi emlonyeni - esi sisicwangciso ebalaseleyo zokumaketha umxholo.

Trust kunye negama

Ngoko nangoko ke kufuneka wabonisa ukuba kukuphumelela trust - kwakungelula. Kuthatha ixesha. Kulo mzekelo, xa ikhono lakho, uya kusebenza rhoqo. Abantu bakholelwa iingcali. Ukuba nabo ukumaketha isiqulatho (incwadi kuso ngoku ifumaneka ngokukhululekileyo nakweyiphi na ivenkile) kuyanceda ukufumana igama njenge ingcali yokwenene. Eyona nto iphambili kule - kugxininiswa kumgangatho, kungekhona isixa isithuba esinye okulungileyo ngeveki kubhetele kakhulu eliphakathi 7.

Sites, odala iitoni umxholo, ngelixa umgangatho ayengawenzi, ngokugqithiseleyo. Benza ngathi akukho mfuneko. Musa ukwenza abafundi bakho lokuhlolisisa imibhalo ezingaqondakaliyo iintlanzi esemgangathweni yokulahla kunye nolwazi lungaqinisekiswanga. Umntu ufuna isiza, leyo simthembe ngokupheleleyo. Kufuneka resource yakho.

Trust ngezinyuko esuka umxholo iinkonzo zenkampani.

ukuguqulwa ngqo

efomatwe ngokuchanekileyo urhwebo umxholo, iindlela ezintsha ezo zichazwe kweli nqaku ivumela ukuzoba abaphulaphuli kuyimfuneko, ukongeza, kunciphisa umgama phakathi iimveliso bakho nabantu. Ukuba inqaku yomntu yabangela umdla wokwenene, naye unomdla kwiinkonzo zakho. Eyona nto ibalulekileyo - to ingqalelo kumfundi, umntu kuyimfuneko. Kungenjalo, ukuze abalekele iharika, njengoko odumileyo kanye "Megaplan".

"Megaplan" newsletter ngokusesikweni ekwindla 2012. Wathabatha konyaka onesiqingatha lwababhalisi 100,000. Lo ngumzekelo obalaseleyo lorhwebo Umxholo: a manqaku luncedo ngokwenene nomgangatho - nezibhengezo zero. Kulo mzekelo kwakungekho usasazo okungahle. Njengoko emkhomba umhleli yayo yangaphambili Mxim Ilyahova, kwafumaniseka ukuba zibhekiselele kwiprojekthi ilahleko-wokwenza. Kwaye Michael Smolyanov, SEO iNgcali "Megaplan", wathi 100,000 lwababhalisi - ulungile, kodwa oku akwanelanga.

Newsletter kwaduma, ngoxa hayi ijoliswe abaphulaphuli ekunene. Oonobumba bokuqala - intengiso, ulawulo, ishishini - eyayibhekiswa koosomashishini. Kulo mzekelo, zonke ezilandelayo - zokucinga, ngezengqondo, ukusebenza lobuqu - kuphela kubaqeshwa. Ngelo abasebenzi xesha - bonke abantu abaza kuqala ukuze kuphunyezwe inkqubo efanayo yolawulo ishishini.

Le ncwadana khange ezinxulumene nemveliso. Ukuba uceba ukuqala isiqulatho nokuthengisa - kufuneka zikuthathele ingqalelo oku ingqalelo.

Yokumaketha umdla ngakumbi umxholo? Stelzner, umbhali iiteknoloji ezintsha yolawulo bathi ukuba asimele ukudala umxholo, umdla kumntu wonke. Kubalulekile ukuba ezinkulu abaphulaphuli, indlela ebanzi usasazo, yaye uyazi kakuhle into ofuna aba bantu? Makhe na ukufunda 100000, kodwa 5000 kuphela - kodwa iya kuba abaphulaphuli bakho target. Abantu abakwaziyo ukuba kungekudala customers zakho rhoqo.

Yandisa traffic

ulawulo olululo lorhwebo ngxam kunokwenzeka ngaphandle akunjalo. Kakuhle umxholo abamanyeneyo kwandisa izithuthi, yaye nakanjani. Kulo mzekelo, isiqulatho umdla ngakumbi epapashwe kwi sayithi yakho, abantu abaninzi akuthande. Kwaye bayazi ukuba ungubani na, yaye anikele inkonzo.

SEO-promotion

Ukuqwalasela iindlela lorhwebo umxholo, kubalulekile ukuphawula ukuba ngaphandle umxholo SEO Akayi kukuhlumisa ingqondo. Okukhona Umxholo yakho zifunwa, kaninzi zibhekisela kulo, yaye ngoko ke limi ngaphezulu kwiziphumo injini yokukhangela. Kodwa nje isesisiqalo.

Ukongeza, iinjini zokuphendla sicaca yaye ziquka ledatha bayo. Emva koko, xa abantu benze isicelo, i yesalkathisi yakhiwe. Kuyinto page lakho lithatha isikhundla ethile. Kulo mzekelo, kokukhona umxholo wakho iyahambelana ngokupheleleyo isicelo, iphepha iya kuba ngumba ngasentla.

isiqulatho Umgangatho uqhuba yendlela. Imizekelo kunokubangela isixa esikhulu. bonke akhokelela omnye. Ngaphandle SEO Umxholo oku akwenzi ngqiqo.

ukuguqulwa Direct

Ayikho into eqinisekisa abantu kangangoko nenkcazelo okwenyaniso yenkonzo okanye imveliso. Oku kuchazwe kwincwadi "Content, Marketing rock 'n' roll" (D. Kaplunov). Ukuba abathengi ziya kuqaphela ukuba engaqhelekanga - baya kusondela kuwe. Okubalulekileyo: The "ekunene" - okuthetha kakuhle ezenziwe kwaye lujolise abaphulaphuli bakho ekujoliswe, ngqo, umdla kunye ecacileyo.

flywheel isimiso

Asifanele sicinge ukuba zonke kuya kwenzeka ngokukhawuleza kakhulu, kwakunye incwadi ithi: "Content, Marketing rock 'n' roll." Kaplunov D., umbhali le ncwadi, uthi kusoloko kohambo olude kakhulu. Ukuze kuphunyezwe iinjongo quick yinto engenamsebenzi ngokupheleleyo. Ukuba ucinga ukuba kufuneka uqale blog yakho, kwaye ngenyanga kamva uye abathengi kugcwala, sirhwebe eziphilayo uya kunyuka amatyeli ngamatyeli - nenze iphutha kakhulu.

Olu hlobo nokuthengisa esebenza njenge flywheel. Ukuze isebenze, kufuneka umgudu. Wena tyhala flywheel, amandla bagqitywe, ivili ibalekisa - kodwa kuphela emva kokuba untwisted, iqalisa ukuvelisa amandla ngokwayo. Thenga babenomonde - yonke into iza kwexesha. intengiso Content ayilo ilikhubalo, akukho ziphumo ngoko nangoko. Ukuba traffic ngosuku olulandelayo kunjalo, oko akuthethi ukuba umxholo ayisebenzi. Linda, ugcine nje sisenza konke kwisicwangciso ngaphambili yenziwe.

Ngaphandle kweqela mali

Ukusuka ukuthengisa umxholo ukwala ukuba unayo imali encinane okanye hayi, kwaye iqela labantu-2 kuphela, akukho mfuneko. Kakade ke, ukuba akufuni ube namandla ngokwaneleyo, xenikweni nokudala isiqulatho elungileyo nawe nje emzimbeni hayi. Kulo mzekelo, kugxininisa umxholo.

Nanku umzekelo algorithm Google. Yonke le nto yaqala umbandela omncinane ukuba umbhali udale inkampani ukwenzela ukusetyenziswa yayo. Ngelo xesha nye siye savela ... uyazi yintoni. Namhlanje, nabani na ofuna ukuba bafunde utshintsho algorithms "Google", livela kweli phepha. Yena amanqaku 2011 1700000 views. Kwaye konke oku nge mali encinane qhubela phambili. Kwaye ngaphandle kwenkxamleko eninzi: impahla umbhali zigcwaliswe up kancinci kancinci, kuphela elirekhodiwe ebalulekileyo.

Kwelinye icala, xa amagunya sisezantsi ngenxa umgangatho ngobunzulu eziphathekayo yabetha ngocoselelo isicwangciso iinjongo zabo. Kubalulekile ukuphawula ukuba ngaphantsi kodwa asemgangathweni.

Indlela kunokumtshintsha client okanye boss ukuba kufuneka oko?

Content, Kakade ke, kumkani, kodwa abantu abavelisa, okudla nzima kakhulu ezama ukuboyisela wonke ka ixabiso lorhwebo enjalo. Isizathu soku ilula: uhlobo uthandwayo isiqulatho (iincwadi, amanqaku, iividiyo, iincwadana, webinars) lilifa encotsheni intengiso, ukuya eqongeni, apho bomgama amanyathelo ezimbalwa ukusuka ukuguqulwa.

Le umxholo kunceda ukuba ukufumana abantu. Nokuba uyakwazi kumthanda okanye ukukhumbula. Uyakwazi ukufumana abaphulaphuli abaninzi. Kulo isiqulatho ezemfundo - hayi Inqanaba lokugqibela, kwaye ikhokelela yokuthengisa enqabileyo. Kukho iintlobo ezininzi ukuguquka yayo. Ukusebenza kunye nexabiso layo uqinisekise kakhulu, yaye, ke ngoko, ukuze acacisele client okanye umqeshi, yintoni na -ngenxa yale marketing akukho lula.

khanyisa

Ekuqaleni - baxelele ngeengenelo:

1. iiyure zokusebenza amava.
2. ubudlelwane bexesha elide kunye nabaphulaphuli. Ngale ndlela uyakhayo ithemba nabantu baza kubuyela kuwe.
3. Ethetha ukufaneleyo, anyaniseke ngokupheleleyo. izithembiso engenakwenzeka musa. Yakha okulindeleke ekunene. Unomdla ukudala umfanekiso? Ukunyuka kubaphulaphuli? Awareness? Konke oku kuya kuba. Nje qaphela. Olu hlobo nokuthengisa - oku isigaba sokuqala kwentengiso, ngexesha ukuvela ukuqondwa njengomxumi ukhumbula kuphela, kwaye ulunika ingqalelo inkampani. Ngoko ke, bubudenge ukucinga ukuba abathengi ziya kweyela isihlwele kuwe evenkileni, ukuba ufunde 2-3 kule post blog. Kulo mzekelo, kuyimfuneko ukuba intloko wayesazi kakuhle.
4. Iqala i flywheel, elikuvumela ukuba ukuphumeza iinjongo zokuthengisa oyifunayo.

A lot of lezentengiso umxholo azivumi kuba bevakalelwa ukuba ishishini ngqo kakhulu kwaye abantu baya kufunda ngale mveliso isamente lo umdla, ngokunjalo malunga nokuveliswa izichumisi izimbiwa okanye imidlalo. Kodwa le - ububhanxa epheleleyo.

Umba ngayo, ukuba yintoni na. Oku akuthethi ukuba kanye into oyithethayo kwaye ndlela wenze ngayo. Umbuzo sesona sicwangciso ekunene. Ukuba deal with umxholo ukuzithengisa kakuhle, abathengi baya kuba nomdla wokufunda ngayo nantoni na. Kuquka malunga emidlalweni isamente.

Thetha ngokwemigaqo yamanani

Nangona isibakala sokuba zokumaketha umxholo ophezu encotsheni kwiintengiso, oko akuthethi ukuba abanye abakwazi eyiseke ixabiso bakhe buyinyaniso. Kunokwenzeka. nje ukwakha le ndlela yokubala indlela entsonkothileyo - umntu oya kubonisa ngayo umxholo kukhokelela lokuguqulela.

Isinceda kule "Google Analytics." Iya kusebenzisa imodeli Multi-Channel iifanela. Kuya kufuneka ukuqwalasela kakuhle umhlalutyi - oko kuya kuqalisa umkhondo zonke iindawo intsebenziswano ngqo ukuguqulwa.

Kuthetha ntoni konke oku?

Ukuba umsebenzisi kwi sayithi yakho ocande kothungelwano lwezentlalo, ukuba analytics kwindawo eqhelekileyo. Ukuba ufunda le post blog, kuba amanqaku alinganayo abe blog. Emva kokuba unayo kuya kufuneka bahlalutye yintoni indima edlalwa ngamnye kwisiteshi ukuthengisa ezisetyenzisiweyo. Kwaye ukuba izigqibo ngokwesiseko zonke.

kufuneka uyazi into enye kuphela ngoku: Ungakwazi yonke umlinganiselo, kuquka ukuthengisa umxholo. Ngoko ke kwaye kuya kufuneka ukuba kuvunwe amanani, ukuya kufikelela ngomxholo iza kuba nenzuzo.

Bonisa okhuphisana

"Kuba bonke sikhuphisana zethu ukusebenzisa amandla sentengiso umxholo aphambili," "Le nto yonke benza" - yinto ingxabano engaqhelekanga. Kulo mzekelo, ukuba ufuna ukubonisa umntu ukuba kuyimfuneko yaye iluncedo, kulo mzekelo, zonke ezilungileyo. Bonisa okhuphisana ekwenzeni oko. Kulo mzekelo, yazifumana zilindile, nokuba wena wathi: ". Yenza ngokunjalo" Nje Akuyomfuneko ukuba bakuphembelele: ngokuba ikopi urhwebo Umxholo - kusoloko qhinga buhlungu.