Uhlalutyo iqela zokumaketha

ishishini Modern akunakwenzeka ngaphandle kokusebenzisa i-Internet. Enoba ukuthengisa into okanye imveliso. Abasebenzisi kufuneka ulwazi, kodwa eyona ndlela ilula ayizuze - ukhangelo web. Ukongeza, ukusebenza yokusetyenziswa iindlela zonxibelelwano ezahlukeneyo ayisoloko efanele ukufunda, kodwa kuba internet kulula kakhulu nokukwenza. Enye yezona ndlela ithandwa kakhulu futhi nezibonwayo ithathwa uhlalutyo qela. Njengezinye nendlela uphando kolwalamano kobude e yokuziphatha kwabathengi, ukuba ufuna ukuqokelela iinkcukacha zamanani. Internet likuvumela ukuba wenze oko "ezingabonakaliyo 'ukuze umculi. Ngapha koko, apha phantse yonke amanyathelo abathengi - ukususela kumhla kutyelelo lokuqala kwimali ixesha elichithwa kwiphepha ngalinye.

Iinkcukacha-manani kwi marketing inkonzo

Akuthandeki ukuba namhlanje kusekho ezo iingcali ukuba igama elithi "ukuthengisa" itolikwa njenge "intengiso" yaye "ukuthengisa". Ngokuqinisekileyo, aba amacandelo amabini abalulekileyo omgaqo imisebenzi zokuthengisa le. Ke sona isiseko nangoku ekufundeni imfuno kunye nomthengi yokuziphatha. Ke ngoko yonke into yaguqulwa yaba ukukhangela amathuba ukuhlangabezana nezo mfuno.

Kwaye ukuba bayathetha ngayo isifundo nohlalutyo, ngoko - manani ukusinceda. yokugcina ngenyameko malunga neenkalo yabathengi kweziko ledatha ikuvumela ukuba uhlole ngokucokisekileyo imfuno kunye nokusebenzisa iziphumo zohlalutyo nangokuyinzuzo epheleleyo ngokwabo.

Uninzi nabathengisi badla nobudlelwane kunye analysis parameter nganye; ukuba banomdla kwindlela esichazayo yaye kulula ukuqikelela ukuba ukufunda abathengi. Konke oku kufuna ulwabiwo ezinye iimpawu i (ishishini okanye umdla) amaqela omele kakhulu abathengi. Ukuba umbutho kwaye inika sibe uhlalutyo qela.

Uhlalutyo lwezibalo Commerce

Lokuthengisa kufuneka bha ukuqonda ikhonkco imbangela kwimisebenzi zabathengi. Uhlalutyo cohort kuvumela ukwenza ngamaqela abathengi ngezizathu ezininzi. ingxenye nge eqhelekileyo kunazo amaninzi kukhululwa (ezivenkileni, ukuthenga kunye m. p.), umhla odityanisiweyo isiganeko kuzaliseka. Iinkcukacha-manani ukuba ukuthetha malunga neqela labantu (izinto) ezibonisa ukuziphatha efanayo kunye neempawu. Umzekelo elula elivelayo - iindwendwe, angenileyo kwisitora okokuqala kwiveki phambi kokuba loNyaka oMtsha. Emva kokufunda ukuziphatha kwabo, kunokwenzeka ukuba bafikelele kwizigqibo malunga impumelelo izibhengezo kunye nemizamo zorhwebo.

analytics

Ukuze uncede nabathengisi kudala kuza developers Google. Banikela ngeenkonzo ezahlukeneyo ukulungiselela isifundo-manani ye-commerce. Ngoku kusenokwenzeka ukuba ziqhube uphando lokujongisisa iqela analytics Google. Ngaphambili, kwafuneka ukuba kwenziwe ngokusebenzisa segmentation abaphulaphuli enyanzelekileyo. Kwakunzima ixesha elide kwaye alale. Ngoku, ke, uhlalutyo iqela wenziwa ngokuzenzekelayo. Ukuhlaziywa ungenza ngokusesikweni parameters ingxelo kuphela ngokweemfuno zakho.

Idatha mbiko output njengoko itafile kunye ixesha. zingatshintshwa emilukweni, esebenzisa uhlahlelo iqela amaqela ezine parameters.

Uhlobo iqela le isici olumanyanisa iqela elithile yabatyeleli. Ubukhulu nga ndawonye ngama ixesha: ngqo ngosuku, iveki, ngenyanga. Ukuba ukhetha i "veki", umzekelo, iqela ingxelo ukuthanda zonke ngowokuqala ukuba atyelele site iveki elikhankanyiweyo elivelayo enye.

Ngoko unako ukutshintsha i "umfanekiso". Ukwahluka apha uza ubrawuza, ubude seshoni, inani abasebenzisi, njl Ke yokugqibela ukhetho - "uluhlu date". Ngesi osemqoka, umhlalutyi uba lula ukulandela izenzo yeqela ebudeni bexesha i ebekwe yi loqalo lwencopho ukuya umhla wangoku. Ukukhetha iqela leentsuku, kufuneka kukhunjulwe ukuba baya amiliswe ngaphakathi kwimiqolo, kwaye Dynamics ukuziphatha iindwendwe - kwiikholam.

Indlela yokusebenzisa iziphumo zohlalutyo

Emva kokuhlolisisa le ngxelo, kusenokwenzeka ukuba ukulandelela amaza returns nkonzo kule sayithi. Uthelekiso iziphawuli kangakanani ukucwangcisa ukufakwa Umxholo kwisiza kuya kunika ithuba ukuqonda izinto abanomdla kunye nomtsalane kubathengi.

Ngokomzekelo, iqela iindwendwe yabiwa kuhlalutyo, nto leyo wabuyela kwisiza with "gqolo". Ukuphakamisa Plan nokubekwa of iintengiso besenza nayiphi kwizabelo okanye ukujonga izinto ezintsha kwistokhwe ngexesha lotyelelo ukuya kula maphepha-customers zakho kuqala, kunokwenzeka ukuba izigqibo ngento utsale ingqalelo banokuba ngabathengi. Olu lwazi inceda ukuphucula intsebenzo kule nkampani. Oku kusetyenziswa Uhlalutyo qela zokumaketha. Lwenza nokuba ngokungqalileyo nangobuchule imali yentengiso kunye nokudala olusebenzayo imijelo yonxibelelwano.

Ntoni ukuze ufune

Ukwenza ngempumelelo naziphi na izixhobo zamanani obuyimfuneko bokwenza umsebenzi wokulungiselela. Ngapha koko, lo mbuzo echanekileyo ingxaki kweziqinisekiso isisombululo ngokukhawuleza.

Yintoni ekufuneka uyenze ukuze usebenzise uhlalutyo cohort? Zibuze imibuzo embalwa:

• Kutheni kukho yokuthengisa onamandla ngolo hlobo?
• Indlela ukukhetha ubude bexesha (ngokuba iphulo lokwazisa le, umzekelo)?
• Indlela ukujonga ixesha lonikezelo ukuba impendulo enkulu?

Hypothesize uncedo ngokucacileyo ngakumbi uchaze parameters analysis cohort le.

isiphelo

Ekubeni ngomsebenzi izakhono zohlalutyo isiseko eninzi yokuHlaziya Google ufumane ufifi iimpawu zayo ezisebenzayo, lezentengiso abasakwazi ekwaziyo ayinyuki kuphela izithuthi kwisiza, kodwa ukuba umthengi enokubakho (umtyeleli nje) kubathengi.

Formation iingxelo ngamnye kufumaniseka ngokucacileyo malunga iimpawu abaphulaphuli ekujoliswe iya kukunceda uqonde indlela yakhe umsebenzi wakho ukuba ngaba ubeka inqaku ulwazi intanethi okanye ukukhuthazwa Special ukunikela. Naziphi na iinzame ukuthengisa kufuneka ngokwezoqoqosho ugwetyelwe. Uhlalutyo iqela, CLTV, Unit Economics - nayiphi na indlela ukufunda ukuziphatha kwabathengi ijolise ekuchongeni umlinganiselo "cost-inzuzo" kunye nokwenza kwayo.

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