Types of nakwiindlela zokuthengisa ezisetyenziswayo

Isicwangciso sentengiso zenkampani uphuhliso izigqibo qhinga eziya kuqinisekisa ukuphunyezwa ngempumelelo iinjongo kwithuba eliphakathi kwaye elifutshane.

Ukuba inkampani ayinalo isicwangciso, kuya kuhlala kubakho emva kontanga yayo, ngoko ke kubalulekile ukuba ukhethe esisiseko, kwicala amanye kwihlabathi imisebenzi yentengiso, apho kukho ezimbini:

1. I-qhinga segmentation. Oku kuthetha ukunyuka iqondo Ukwanda onke amaqela abathengi ekhoyo ngempahla kunye neenkonzo kwi namacandelo eemarike sele oyisa.

2. Isicwangciso nokwahlukana. Oku kuquka uphuhliso lwemveliso neemveliso ezintsha kunye neemarike ezintsha, akazalani umsebenzi ongundoqo lweshishini.

Eyona eziphambili ze nakwiindlela zokuthengisa ezisetyenziswayo

1. Leadership Strategy.

2. Strategies for "zomkhosi" (ekhubekisayo, Uyalwa, isicwangciso retrograde).

3. Izicwangciso eziliqili, izinto ezo zisekelwe okufunwa ziimalike (isicwangciso ukuguqulwa, ubugcisa, ushukumisa, inkxaso, Isibali-intengiso demarketing ukumaketha, sinhromarketing).

Iintlobo ze nakwiindlela zokuthengisa ezisetyenziswayo ezisekelwe iinjongo ukuba inkampani ubekele ngokwayo, yaye kuthetha ukuba kuzuzwe ngazo

1. Conquest of share emarikeni okanye ukwandisa ukuba ubeke (ubunzima kunye izinga leengeniso), xa ebiza kuqinisekisa ukusebenza kunye inzuzo kwemveliso. Kokoyiswa isabelo kwimarike ethile okanye ingxenye kuyo ezenziwe ukukhululwa entsha imveliso kunye nokuphunyezwa, ukuyilwa iimfuno ezintsha yabathengi. Kunye nokwandiswa ezinabantu kwi share lentengiso imveliso yalo yemveli kuthetha ukubana umntu okhuphisana emarikeni.

2. Isicwangciso ezintsha iquka uyilo iimveliso kwimarike Asikabi nazo analogue, oko kukuthi iimveliso ngokwesiseko ezitsha ezijoliswe kwiimfuno njengoko okwangoku ayaziwa (unconscious).

3. ukulingiswa Innovative. Oku akuthethi kuthi zokudalwa ezintsha kunye kukopa ngokungqinelana inkqubela okhuphisana.

4. kumahluko kwimveliso. Oku kuthetha ukuphuculwa, ukulungiswa kweemveliso emveli ukuba nka-.

5. Ukuncitshiswa iindleko zemveliso. qhinga ngakulo - kukwandisa umgangatho kwempahla eveliswe kweendlela zokhuphiswano ngexabiso (ukuthengisa iimveliso ngamaxabiso yancitshiswa ngenxa ukuqaliswa ezintsha kwinkqubo yemveliso, ke ngoko, unciphiso cost).

Iintlobo nakwiindlela zokuthengisa ngokwemiqathango yokunciphisa iindleko: ukuncitshiswa kwenkcitho kweentengiso, uphando kunye nophuhliso, nokugcinwa, nokusetyenziswa kobugcisa ezintsha kunye nezixhobo iindleko, njl

6. Isicwangciso belindile. Uyacetyiswa ukuba usebenzise ngayo kwimeko xa intsingiselo kwemfuneko iimveliso kunye nophuhliso kweemeko ukuba uzimisele. Kulo mzekelo, inkampani ukhetha ukuba nizile kokuba aqalise imveliso yakho emarikeni, emva kokufunda izenzo okhuphisana zabo. Ukuba kukho imfuneko eyomeleleyo, ukuba kukho inkampani enkulu bekuya kuba lula ngokukhawuleza ukuphuhlisa ngobuninzi iimpahla emarikeni, ngaloo ndlela abathintela ubandezele ngokuqinileyo-ngcungela amancinane.

7. komuntu kwabathengi. Ingakumbi kakuhle esi sicwangciso isetyenziswa ziinkampani ezivelisa izixhobo yokuvelisa, swi nga odolo umthengi ngamnye, ngokunjalo iinkcukacha yaphuhlisa iiprojekthi zabo.

8. jikelele. Uphuhliso nakwiindlela zokuthengisa kulo mzekelo i ezilandelelanayo Foreign iimarike.

9. Cooperation. Oku kuquka ukusebenzisana kunye namanye amashishini qho eyinzuzo elinganayo. uhlobo abasingethe qhinga enjalo - kukudala bemibutho ngokubambisana ngamazwe.

Ngenxa yoko, siye sahlolisisa iintlobo ezikhoyo nakwiindlela zokuthengisa ezisetyenziswayo. Ukuze kuncedwe inkampani babone icala ngakumbi umsebenzi, kukho matrix okhethekileyo.