Urhwebo ngqo - yindlela enempumelelo yentengiso okanye hayi?

ikhula Okwangoku media zentengiso, ezifana imibala, wondla mvula, okanye mandithi imali sabathengisi. Kwaye, kakade, kunye nokukhula wezoshishino ukwandisa mali zentengiso. Advertising ngokwayo ihlawulwe inkampani ethengisa imveliso (inkonzo). Kwaye xa umthengi enokubakho ufumana ukuze ebhengeza imveliso (inkonzo), nangoku byi kunye nentengiso, iindleko leyo ifakiwe kwixabiso. Kushiya ungquzulwano wasemzini: indoda ngokwayo ahlawule ukuba ubhengezo ukuba ilandelwe. Ehlabathini lonke, oku kukhokelela kuphuhliso lwabantu banawo lo hlobo roller. Bona wati kubo on TV, kodwa ababoni. Mamela unomathotholo, kodwa abeva. Sinokuthi kwimarike intengiso le nto ebilayo. Bambalwa abantu cinga ubuyiselo. Inkoliso benza izaziso zentengiso kudala larhoxa yokuba kusasazwe iikopi ezizigidi 1 yabamba iminxeba hayi ngaphezulu kwe-200, yaye okunene bathenge le mveliso abantu malunga-10. Eziseleyo 999.990 abathengi balahlekile nje, ndicelela nabo baza imali. nto ngoku ngaphezu kwesiqingatha imali yentengiso zaqhubeka zingena nqanaba lorhwebo ngqo okanye ukuthengisa ngqo. Yintoni na?

definition

urhwebo ngqo - ilunyango sobuqu kunye uyakhetha kumboleki ngeposi (okanye e) okanye ngocingo. Abanye kukugqala neqhinga okufumana abaxhasi ezintsha. Kwaye marketing ekhoyo ngqo iya kwazisa malunga promotions ezintsha, intetho, ukubonakala imveliso entsha, njalo njalo Kwakhona kunceda ngokwakhiwa lomfanekiso yenkampani kule kuluntu kunye nokugcina ubudlelane kunye nabathengi: .. Found ngaphandle iimfuno zabo, ngokunjalo kwinkampani kunye neemveliso zayo. Uhlalutyo ezi data ulungise ezona urhwebo kwaye ukwandisa ukhuphiswano nkampani.

Types of Marketing Direct

Iyaqondakala into yokuba kule iintengiso iinjongo zisetyenziswa zonke iindlela zokunxibelelana (umabonakude, unomathotholo, iimagazini njalo njalo. D.) kunokwenzeka. Kodwa ubuchule kakhulu kwintengiso ngqo asebenze ngefoni kunye email. Makhe sihlolisise ngokweenkcukacha.

kwimikhankaso

Kulo mzekelo, ukwazisa basenokuba ngabaxhamli usebenzise ifowuni. Kucacile ukuba indlela enjalo kubiza imali, kodwa inika ithuba lokuba bajolise kwabo bafuna ukudlulisa umyalezo izibhengezo.

mail

urhwebo yeposi ngqo - yingqokelela, imveliso kunye lokuposa lemiyalezo entengiso abantu ezithile umdla njengabathengi ezinokubakho. In recalculation nganye iinkonzo view (imveliso) ngaphandle luyabiza. Kwelinye icala, selectivity eliphezulu unyango kwenza le ndlela iluncedo.

buhle

1. abathengi zokukhomba. Mhlawumbi oku ukugqithisela ezibalulekileyo ngokuthe ngqo. Ayikho enye Isixhobo intengiso ayiniki iziphumo ezifanayo.

2. Isakhono "ukubamba" abathengi kwindawo yabo. Xa agents ekhaya, ngaphambi kokuba babe "safikelela" ngomabonakude. Endleleni ukusuka ekhaya ukuya emsebenzini yaye kuya kunceda imiqondiso zentengiso kunye nerediyo. Kwi umsebenzi ngokwawo achaphazelekayo lowu yoshishino. Umabonakude kunye nokuthengisa yeposi ngqo - kukukwazi ukuphembelela abaphulaphuli nokuba kwindawo yayo.

3. impendulo Quick. Kwimikhankaso likuvumela ukuba utshekishe ukusebenza linikeza phakathi kwiiyure ezimbalwa. Intengiso neradiyo nomabonakude kwenza kube lula ukuba ukuvavanya kwiintsuku nje ezimbalwa.

4. selectivity Psychological. urhwebo ngqo ngefowuni, imizekelo apho zifumaneka rhoqo kwishishini, lets ukuya kumaqela athile psychographic. Xa amagama alula, abantu ngendlela ethile yobomi nendlela. Iimagazini namaphephandaba nazo zakhutshelwa amaqela athile labemi, kodwa selectivity oyintloko, musa ukunikezela.

5. amathuba ezahlukeneyo aphendule. Amathuba amaninzi impendulo umxumi, uyakuncedeka kwamsinya nokukholiswa kokukhona ziya ku-odola. Ukuba usebenzisa umnxeba, ukuba ingayalela imveliso ngefowuni. Xa e-mail - ukuthumela i uphando. media broadcast mathuba musa ukunika. Kwiimeko ezininzi, kuphela wanikela enye indlela yonyango. Ingxaki yonke broadcast media na ngolu hlobo lulandelayo: i-oyibonayo ukuya umva, ukuba ubungakhange ube nexesha lokuba ubhale phantsi inombolo yefowuni. Kwiimeko ezinjalo, impendulo ngu zero. Kwaye iintengiso kwiradiyo, xa ongase uya kumatshini, bhala inani nje akunakwenzeka, kuba oko kunokubangela ingozi.

6. selectivity Geographic. Kwiimeko ezininzi, ukuthengisa ngqo ukukhetha imimandla ethile. Kwaye apha 100% lokuposa esebenzayo kunye kwimikhankaso. Ngapha koko, uya uyavuma, ukuba osileyo lokubhengeza kwiphephancwadi, kulo lonke ilizwe, ukuba 90% abaphulaphuli bakho ngumzi mnye kuphela.

isiphelo

Kuba abantu abaninzi, ukuthengisa ngqo neyayanyaniswa ngokukodwa ukusebenza kwamaziko call kunye nokwabiwa amaphetshana. Kodwa nje bazibandakanye. Enyanisweni, ngokuthe ngqo - indlela lokwakha ubudlelwane bexesha elide kunye umxhasi, kungekhona amaqhinga kwiinkampani ezithile kunye noninzi. Eneneni, phantsi kwalo ibandakanya zonke iindlela sesichengeni izibhengezo usebenzisa umfowunelwa ngqo kunye nomthengi.