Yokumaketha Direct

Marketing - ulwaneliseko iimpahla okanye iinkonzo kumaqela abantu ethile apho inkampani zadalwa.

Xa xesha nobuchwepheshe bolwazi elwayo zoshishino ukhuphiswano, ukuthengisa yinxalenye yolawulo lweshishini, ngenxa yokuba icebo ekunene uya kusoloko kuba nako ukuthatha inkampani ukuya kwinqanaba elilandelayo okanye ukuthintela ukuwa kwayo.

urhwebo ngqo - olu hlobo ukuthengisa unxibelelwano, esijoliswe kwiincoko kumsebenzisi kwaye siyilelwe impendulo ekhawulezileyo kuye. ukuthengisa ngqo enokwenziwa: intengiso ngamnye, iposi-iileta, iminxeba yefowuni okanye idilesi ye-imeyile zeendaba, ngokubanzi, konke oko kunyanzelisa umboleki ukuba athenge okanye amanyathelo.

ukuthengisa ngqo lungohlulwa lube:

-Isigaba Single - umboleki iphendula umyalezo yokwazisa ukuthengwa kwempahla.

I ezimbini Isigaba-- ngaphambi kokuba uthenge umboleki kufuneka ukwenza naliphi na inyathelo, ezifana ukuba niyinikele icwecwana okanye ukuhlola.

Ukukhetha Negative - nkonzo uya kufumana imiyalezo kude kube lelo xesha akuyi ukuthumela ukwala ngencwadi ebhaliweyo.

urhwebo ngqo zithanda eRashiya, kuba likuvumela ukuba ukugqithisa ulwazi umboleki iindleko encinci. Kwakhona, omnye iingenelo eziphambili - oko zonxibelelwano ngamnye. Le nkampani, engumnini idathabheyisi ulwazi malunga abathengi, uyayinikwa ileta uze ube ngathi buqu ukuba uthunyelwe ezi, nto leyo eyandisa ukusebenza unxibelelwano phantse 100%.

Yonke imihla, esiya email, uyakwazi ukubona oonobumba kwi "umyalezo ozingenelayo ongamkelekanga" eneenkcukacha, okanye iincwadana kwibhokisi lakho - oku urhwebo ngqo. Uninzi imiyalezo musa ukufikelela uthunyelwe ezi okanye bafikelela bathumela emgqomeni. Ukuze abantu kuhlolwe ukuba ingaba ulwazi umdla kuye, kuthatha imizuzwana-2 kuphela. Emva kokuba uvavanyo 2 yesibini-yokuqala, yena uqala ukufunda okanye ayiphosele kungena ibhaskithi. amaqela Lonke sisebenzela ukudala nokwandlalwa iimveliso kunye neenkonzo umboleki ubuncinane ufunda umyalezo, kwaye yonke art - ukwenza ileta ukuze umboleki ephendule.

yokumaketha Direct uluhlu lokuposa na iziphakamiso iintlobo ezahlukeneyo iibhokisi, lo mphathi intengiso zoqhagamshelwano lobuqu umxhasi kuphela. Olu uhlobo yenye yeentlobo uthandwayo ngokuthe ngqo ehlabathini.

Makhe sijonge njengobuchule ngqo kwa qhinga umzekelo UCOLIN'S evenkileni. Ngo-2006 inkampani liqalise inkqubo ikhadi isaphulelo UCOLIN'S. Amakhadi zikhutshwa phantsi ukuba uthenge uze uzalise le khweshine. Ngokutsho iziphumo data yabanjwa uhlalutyo lwabathengi lobuqu ifunyenwe yaye wabalaselisa abaphulaphuli ekujoliswe kulo. Iivenkile UCOLIN'S - kuyinto inethiwekhi federal, ukuze ummandla ngamnye kunye ivenkile iza kufumana abaphulaphuli ekujoliswe eyahlukileyo. Marketing ngqo (inkampani imizekelo UCOLIN'S ibonisa ukuba ukukhetha sicwangciso kufuneka ukuba kuyiwe ngokubanzi) kulo mzekelo uye waphumelela.

Ngenxa ulwazi zabathengi, inkampani, kuphuhliswe isicwangciso esisebenzayo ngqo zokumaketha - sms-imeyili, umnxeba, nge-imeyile yokuthengisa, okwenza ukuba inkampani ukuze uhlale kusoloko "uqhagamshelana" kunye nabathengi zabo.

Ukususela kulo mzekelo siyakwazi ukubona ukuba naluphi uhlobo lorhwebo, kuquka ngqo, iinkqubo-level ezininzi ezinzima, eziquka lwazi, ulwabiwo ecacileyo CA and definition yesicwangciso-qhinga.