Ukhuphiswano Market - okusingqongileyo, nto enyanzela ukuba negama elihle

Namhlanje, ukhuphiswano emarikeni - ligama nje, kwaye ibinzana ichaza uhlobo ubudlelwane eluntwini. ukusebenza walo ayiphelelanga ishishini omnye kuphela. umoya wokhuphiswano yonke: ukusuka amabala ezemidlalo kwiindawo imihla zothando. Noko ke, ingqiqo kukhuphiswano lorhwebo - binzana nje kwezoqoqosho, kuba ubukhulu becala enxulumene ihlabathi yezezimali kunye noshishino. Ngoko ke yintoni na yaye kukuchaphazela njani na imisebenzi yemihla ngemihla kwizifundo yobudlelwane yezoqoqosho?

Ukuba le ingqiqo ngendlela ebanzi, ukhuphiswano emarikeni - kuba abalimi, middlemen, abathengi ukuba yonke into, kwaye ngokuzibandakanya kwabo rhoqo kunye nabanye. Ukwanda yale nkqubo ayisoze kwandisa kunye nenqanaba umbane. Ukhuphiswano Market - kukuthi, enyanisweni, kobungxowankulu uhlobo ecocekileyo. Kwindawo yokuqala apha uza umsebenzi ukuwina ube okhuphisana kwi "Kumkani." Ngengqiqo emxinwa kukhuphiswano lorhwebo - khuphiswano ezenzeka ngenxa iimeko ezingcono phakathi nxaxheba kwiimarike (imveliso, ukuthenga nokuthengisa iimpahla kunye neenkonzo).

Amaxesha amaninzi iimpahla / iinkampani iinkonzo kwi niche enye kwimarike, athwale isethi ubuncinane umahluko omkhulu. Njani, ke, ukuba ivelele nesihlwele? Ezinye iinkampani bakhetha ukuba andise isabelo sawo yentengiso, ubeke unyawo phezu endleleni iimfazwe kwamaxabiso. Kanti abanye bafuna ukuba uphumelele, ukuphucula umgangatho kunye nokuthembeka iimveliso zayo. Abo nabanye musa ukuthandabuza ekulilingiseni iflegi iintengiso motley, ukuzama ukuphumeza udumo kwisangqa abathengi (ngenkani nofifi yokuba i "odumileyo 'alithethi" ezithandwayo ") ... Indlela ukubamba yomtshangatshangiso kuhlala lingaphezu kwi-inventri yanamhlanje ubudlelwane imali? Ukusuka qhinga yequmrhu ukuya wokukhuthaza kwimeko ethile yonke mbutho uhamba endleleni yabo ekhethekileyo. Kodwa nangona kunjalo kukho indlela jikelele ukuya phambili, azinakuze kwishishini? ..

Ifomu ukhuphiswano emarikeni zahlukene. Sele iyinto eyaziwayo ukuba kumazwe aphuhlileyo kwaye nokuphuhlisa, ukhuphiswano igqibelele (nangona oku akusoloko kunjalo).

Ukuze ube yayingenakuzika ngokwenene, inkampani akwanelanga ukugcina isandla sakho sokunene ubume kwabathengi, nangasekhohlo - umqala khuphiswano. Okubuhlungu Outlook ixesha elide inkampani, apho ulawulo akuthethi baqhoboshele ezithile ukubaluleka igama, ukunyamekela malunga kuphela "uhlonipha Zlata." Ngoko ukuthetha, "sinqanawa sibheqwayo apho ezomileyo, mhlekazi." ukhuphiswano Market - imeko wokulwa ukuze sisinde Kuphela ixoxo nexoxo liyazigxumela.

"Le negama elihle zenkampani-mali kakhulu ngempumelelo uyazinza ixesha elide," - malunga izandi formula Kwinkokheli ZakwaLizwi kangaka kakuhle-ntle. Akukho kanye wadibana ingxelo onjalo-ndlebe kunye iintloko bemibutho emikhulu.

Igama elihle kweli shishini kuchazwa ngokuthi imigangatho efanelekileyo yokuziphatha yokuziphatha kwimarike, ahlale ngaphandle imisebenzi yayo imveliso. Enyanisweni, i-asethi engaphathekiyo lweshishini, nto leyo ebonisa ukuba iqondo ezinomtsalane yenkampani.

Kwizazi igama elihle zisekuhleni kanye. Olu bambiswano ixesha elide, kwaye unikeza utyalo kakuhle kakhulu kwaye ithuba ukutsala ziingcali abatsha abaqeqeshiweyo kakhulu. Kwakhona, i "ekunene" ye loo nkampani yaziwa yeyona owayebalasele enamandla kubasebenzi esele nomtsalane. Kukho amatyala lokwenza abasebenzi izenzo zobugorha egameni lenkampani lakho (umzekelo, xa kukho umlilo ngo-2003 enye zocweyo Koenigsegg xa usebenza ngokwabo kusindiswa ukusuka izixhobo yomlilo kunye neemveliso, ngaphandle kokulinda ukuba ukufika abacimi).

Kwaye, kakade, umthengi ukunyaniseka ixhomekeke igama yenkampani. "Wonke umntu ufuna ukuthenga ukusuka balungile" - uthi islogani American endala ngalo kunzima ukuba uyavuma.

Iingozi ezinokuthi wadibana ngokusebenzisa i "igama" elihle yolu khuphiswano, oku kulandelayo:

• Kuya kusoloko kukho othile omaziyo ofuna ukuwonakalisa igama lenkampani yakho, leyo elide kangaka yaye kunzima ukwenza. Ke ngoko yonke into iya kuxhomekeka kwizakhono zakho ozakuzo.
• Le nkampani kufuneka 'ezinxulumene "ngokubhekisele ezintsha. Igama langoku kukusoloko limisela izibophelelo ezithile, kuyimfuneko ukuba ukuthobela. Ukuba abathengi kunye namaqabane ziya badiniwe abakulindele, kuya kuchaphazela ishishini lakho mbi kakhulu ngaphezu namaqhinga "iintshaba."

Kakade ke, igama elihle Ayilochiza intloko, ezinako ukukulumkisela nakuzisiza sikhuphisana, kodwa kusenjalo sisixhobo esinamandla ukuze kube lula kakhulu ukukhuthazwa nkampani ngayo iinjongo zayo.