Ivodka "Green Mark" - imbali brand

Ivodka "Green Mark" ezishelfini engoovimba Russian apho ngo-2002. design yawo eyodwa yaba isikhumbuzi kamnandi kubantu abadala enye imizuzu aqaqambe ubomi kwilizwe lethu, ezizezi ocalu-imfazwe kunye sele ezikude-imi- 50 kwinkulungwane yokugqibela.

Kuloo minyaka zenkulungwane yama-20, eli lizwe kwi ukuphakama wokuphakamisa. Abantu ngelo xesha wacinga ukuba akukho nanye into enokumnqabela kwilizwe labo. Nangona kunjalo, a ivodka uyilo elula ingathi yimimangaliso "Green Mark" wabathanda nomthengi Russian.

Ngowe-2003, inkampani karhulumente i "Glavspirttrest", ikhuphe lophawu ngempumelelo, uye waba lilungu loMbutho "zimali Industrial". Issue ivodka yaphehlelelwa kwi kwisityalo "Topaz", kwaye untwist uphawu waba inkampani lokulawula "Russian Alcohol".

Namhlanje, phantsi kwegama "Green Mark" wavelisa iintlobo ezine yevodka: "Special Cedar", "Special Irorho", "iresiphi bemveli" kunye "decanter".

Xa nokubuyekezwa kwabathengi, kunye nolwazi evela kumenzi ekuveliseni utywala lisetyenziswa kuphela isiphelo eliphezulu-"kubunewunewu", kwakunye izithako zemvelo. Okona kubalulekileyo, i "Green Mark" - ivodka, lona lwahlalayo kuqala va technology yesilivere-ukucoca.

Phakathi kwezinye izinto, umgangatho kwemveliso kuveliswa, kunye umvelisi amazwi, liqinisekisiwe iseti ubugcisa phambili, eyona idumileyo apho - uyilo hood ngumenzi wokuqala - "cap". Ngoko ke, enyanisweni, uyilo classic uphawu ikepusi intsimbi kunye tape iinyembezi yeplastiki.

Entanyeni ibhotile yotywala hung ileyibheli brand olukhethekileyo "Green Mark", nto leyo kabili uzishenxise kwisingxobo yeglasi. Ukongeza, ukuba okokuqala imveliso Russian iziselo ezinxilisayo iye yaziswa ukuba yevodka ngalinye "Green Mark" ibhotile waba unique number yesiriyeli, ziphawulwe ngokuthi utyikityo lobuqu umgangatho oyintloko wobomi eveliswe yi kwisityalo.

Ngenxa yoko, waba ukhuselo emacandelo mathathu umgangatho iziselo ezinxilisayo athengiswe phantsi igama lebrendi "Green Mark", benze inkonzo neliqaqambileyo kwezi ukukhuthaza imveliso kwimalike Russian.

Ngo-2004, emva kokuba efumene ibhaso lakhe lokuqala "Brand of the Year", "Green Mark" waba kuluhlu ngabaphethe (udweliso) of inkampani Auchan, leyo ethengisa imveliso utywala Russian kumgangatho wamazwe ngamazwe.

Ngoku athotyiweyo ungabona umdla ngakumbi kwaye ubenomtsalane brand umthengi avareji kaThixo, aya ngokuya abathi ubunkokheli kwi niche lentengiso iziselo ezinxilisayo. Ukuza kuthi ga ngoku, "Green Mark" kodwa uphulukene kwayo ngaphambili kunye nemfuno.

Ngoko ke, enoba mark urhwebo kuba yimpumelelo kakhulu imbonakalo yakhe yokuqala, kukho ukhuphiswano eyomeleleyo kunokubangela iingxaki kuyo nayiphi brand. Kakade ke, akusoloko nako ukuxhathisa bephumelela ngakumbi. Usuku nosuku kukho iindidi ezintsha ngakumbi iziselo ezinxilisayo, nto leyo uthembisa ukuba ibe bhetele kunabanye. Noko ke, loo nto ixhomekeke ngumthengi kunye nokukhethwa bakhe incasa.