Ingundoqo ye-branding kunye nohlalutyo lwe-abc

UkuBhankanya yindlela yokubambisana yombutho. Imbali ye-branding ithatha ingcambu yayo kwixesha elidlulileyo. Kukho izityholo zokuba iimveliso zineenani elifanayo leminyaka njengezentlalo. Ngokusekelwe kophando, ubungqina bunikezelwa ukuba imbali ye-branding ingalandelwa emva kwe-2250 BC. Kubalulekile ukuba uqaphele ukuba imbali yaseRashiya yokutshatyalaliswa kwegama iyinto emfutshane. Oku kuchanekileyo kukuba inani elithile leempawu eziqhelekileyo eRashiya zincinci kakhulu. Kuzo zonke ihlabathi kwihlabathi, ukutshatyalaliswa kwegama kukuhluke, njengomthetho, ngenxa yokungafani kwabaphulaphuli kunye neengqondo. Kucacile ukuba ukuphunyezwa kunye nokuveliswa kweenkqubo zendlela yokwenza umxhelo kuxhomekeke kwiinjongo zeentloko zamafemu.

Ukwandisa ukhuphiswano lombutho, ukusetyenziswa kwe-branding kwenzululwazi kunye neendlela. Ingundoqo ye-branding ibonakala ngendlela eyahlukileyo ngayo imveliso, kwaye ikwazisa izixhobo zokukhuthaza izinto kwiimarike. Sinokuthi le yilwimi yoluntu lwangoku, olusekelwe kubuhlobo beentengiso.

Masihlalutye uhlalutyo lwe-abc ngolwimi olufikelelekayo nolucacileyo. Le ngenye yezixhobo ezichonga iimveliso eziphambili, iindidi, iimpawu zenkampani ethile. Isekelwe kumgaqo wePareto, othi i-20% yeeyunithi izisa inkampani i-80% inzuzo. Lo mgaqo ungasetyenziswa kuphela kwimpahla. Uhlalutyo ngale ndlela banokuthengwa, abathengi bemithombo yabantu, ababoneleli, ulawulo lwentsebenzo.

Ukuze kuqhutywe uhlalutyo lwe-abc, kwintlangano ethile, into ekufuneka ihlaziywe kufuneka ibhalwe ngokunyanzelekileyo, ukunyakaza kwayo kuboniswe kwisofthiwe. Ngaphandle koko, akukho nto iya kuhlalutya.

Ukuqala, kufuneka uvelise ingxelo yokuthengisa kwithuba elithile lithile kwiqela elithile kwaye udlulise idatha efunyenweyo, umzekelo, ukugqwesa. Kule ngxelo, ubuncinci, kufuneka kubekho inqaku lento ehlalutyiweyo, ukuba iimveliso zihlalutyiweyo, kwaye ukuthengisa okuthe ngqo kuboniswa. Ukuqala, kulula ukwenza ingxelo kwi-Excel, kuba le nkqubo iguquguqukayo kwaye ixhaphake kakhulu.

Emva koko idata kufuneka ihlulwe njengoko ukuthengisa kuyancipha. Siyabulela kule nto, siya kufumana isixa-mali kwaye siya kuba ne-80% kunye ne-15% yayo.

Emva koko kufuneka ushwankathele ukuthengisa, ukuqala ngokusebenza okuphezulu, ukurekhoda iziphumo kwikholamu eyongezelelweyo. Ngenxa yoko, iya kubonakalisa iitatisti zokubala. Apho isixa siya kulingana ne-80% yesalathisi kuyimfuneko ukubeka umda. Ngaloo ndlela, iklasi A iya kufumaneka.

Emva koko sifumana iklasi B, sibalo ngokwemigaqo efanayo le ilandelayo 15% yenzuzo yethu. Sineklasi. Zonke iimpahla ezisele ziza kubalwa kwiklasi C.

Uhlalutyo lwe-abc luquka iiklasi ezintathu:

Iklasi A liqulethe izinto ezizisa inzuzo enkulu kwinhlangano, ukuba inzuzo ihlaziywa. Ngoko ke, eli candelo ludinga ingqalelo.

Iklasi B iquka iimpahla ezenza inzuzo. Kule meko, inani leemveliso kule klasi liyakucwangciswa kwiklasi A.

Iklasi C iqulethe iimpahla ezinokuthi zisuswe kwi-assortment, njengoko zingabonakali ngokungekho sikweni ifa lempahla, zihlala kwindawo ebalulekileyo yendawo kwindawo yokugcina impahla kunye neeshefu, kunye nokusetyenziswa kwezothutho okanye izibonelelo zabasebenzi. Kubalulekile ukuphawula ikhulu lokuhlalutya i-abc, musa ukugqiba izigqibo kuze kube yilapho ubona umfanekiso wonke.

Ngezinto zokuhlalutya, unokukwazi kwaye kufuneka uzame. Inzuzo, inzuzo, inzuzo enkulu ingongeza ukwenziwa kohlalutyo. Emva kokugqiba iindidi ezihlukeneyo zohlalutyo, kunokwenzeka ukuba ufumane iiklasi ezihlangeneyo ze-AB okanye ze-CA, umzekelo, ukubuyisela + inzuzo. Kwanoku kuhlalutya, isitshixo sokwenza uphawu oluthile, olubonakalayo kwimpumelelo yemicimbi yabucala, edibeneyo nemimandla yendawo enye, ibonakaliswa.