Iiplanogram isixhobo esinceda ukwandisa izinga lokuthengiswa kweempahla

Ukuba ukhangelelene kwiifestile zesitolo, unokubona ukuba zonke iimveliso zibekwa kwiholo yokuthengisa ngendlela ethile. Umkhiqizo ochanekileyo uhambelana neempawu eziphambili:

- le ndawo kufuneka ibe lula kumthengi kwi-counter;

- iimpahla kufuneka zibonwe, kufuneka zime phakathi kwezikhundla ezifanayo;

- loo mveliso mayiyikukhuthaza kuphela, kodwa kunye nemveliso emitsha okanye ehamba nayo yohhwebo olufanayo.

Ukuthengiswa kwemveliso ethile kuyo nayiphi na isitolo ilawulwa ngabameli be-distributor. Iingcali ezigqibezela ukugqiba kwe-intanethi echazwe kwii-shelf, ukuchaneka kwendawo yayo kunye nokuvavanya ukuthengiswa kwalo mveliso, zibizwa ngokuba ngabathengisi. Isixhobo esona sikhulu sobuchwepheshe yipanogram.

Yintoni iPlanogram?

Iiplanogram yenye yezona zixhobo eziphambili zokukhuthaza imveliso kwiimarike. Umzobo, igrafu yendawo yeempahla kwi-counter, kwibhokisi lokubonisa efriji, kwi-shelf yesitolo. Ngoncedo lwaso, ummeli wenkampani yokurhweba ijonge ukuba ngaba iimpahla zenziwe ngokufanelekileyo, nokuba ngaba udidi luhambelana nomrhwebo olunikeziweyo, ingaba ubuninzi bommandla uhlala kulo okanye loo mveliso. Iiplanogram - ngokuqhelekileyo i-flyer neefoto zendawo efanelekileyo yeemveliso. Umthengisi ngamnye, engena kwisitoreji, unelungelo lokuhamba emva kwekharityhulam aze ahlele kwakhona iimpahla ngokuhambelana nepanogram yangempela okwangoku.

Indlela iplanogram eyenziwa ngayo

I planogram yeempahla iphuhliswa ngumyalelo womenzi okanye ngesicelo somnikazi wexabiso lokuthengisa. Ngeli xesha, ezi zinto zibalulekileyo ziqwalaselwe ngqalelo:

Imfuno ekhoyo yangoku yezikhundla eziphezulu zale bhanya;

- ukufumaneka kweyona nto imfuneko yomkhiqizo wempahla kule ndawo;

Izabelo ezisebenzayo okanye ezilindelekileyo kunye nokuthengisa;

- ukujoyina umkhiqizo oyintloko wale mveliso ehambayo ukwenzela ukukhulisa i-sales of the latter;

- ukungena kwi-intanethi yemveliso emitsha okanye umkhiqizo kunye nesitokethi esinqinqiweyo sombandela / umda-mali ukuze ukwazi umthengi ngezinto ezintsha.

Yonke le micimbi yenziwa ngamagosa eenkonzo zentengiso yeenkampani ezinkulu, kwaye ngokusekelwe kule nkqubela kubonakala ipanogram. Umzekelo wesicwangciso esilula sokubeka ukutya kwivenkile kuboniswa kumfanekiso.

Indlela iPlanogram isebenza ngayo

Emva kokuphuhliswa kweplanegram kwifomu yeeflaya zibonelelwa kwiinkampani ezinkulu kunye nokuthengwa ezibandakanyekayo ekuhanjisweni kweempahla kwindawo yokuthengisa. Zisasazwa kumasebe athengisa abathengisi, kwaye zibonelela ngeeplogramme kubathengisi nabathengisi. Laba baqeshwa beSebe lokuthengisa baxanduva lokulawula indawo yeempahla zale bhanya kwiindawo zokuthengisa. Nayiphina iplanogram iyona nxalenye ephambili yereferensi yamashishini amashishini evenkile, abaphathi kunye nabaphathi bevenkile yokuthengisa. Ngubo abanoxanduva lokuqinisekisa ukuchaneka kokubekwa kweempahla ngokweplogram. Ukuba imveliso isetyenziswe ngokuchanekileyo, ukujikelezwa kwayo kuyabonwa, kwaye isitokethi sezinto eziyimfuneko sizaliswa rhoqo , kwaye ukuthengiswa kwalo mveliso kwandisiwe.

Izigwebo zokungahambisani nePlanogram

Xa ugqiba isivumelwano sokunikezelwa kweemveliso, into ebalulekileyo yokugcina ipanogram xa ubeka impahla. Ukuze kuzaliswe le meko, iibhonasi zihlawulwa kumthengi ngesimo semveliso yentengiso yamahhala okanye umvuzo wemali. Ipanogram iyinto engqinelanayo kwingxoxo kunye neentengiso. Ukuba iimfuneko zomthengisi azidibeneyo ngaphandle, imigaqo yokubeka impahla ngokweplogram ayigcinwanga, ukuba abathengisi abavunyelwe ukuba bathengise amashalofu, umthengi unelungelo lokuhlawula umvuzo webhonasi, kwaye ngelixa elizayo unelungelo lokuphula isivumelwano kunye nokuyeka ukuhambisa impahla kwivenkile.