Uhlalutyo lwe-STEP kunye nokubaluleka kwayo ekuphuhliseni inkampani

Namhlanje, kukho iindlela ezininzi kwihlabathi elivumela ukucwangcisa ngokuchanekileyo isicwangciso soshishino soshishino, zombini xa kuthengwa iimarike ezithengisayo zentengiso kwaye xa ukwandisa imveliso yayo. Enye yezona zinto zibaluleke kakhulu kunoma yintoni uphando lweemarike kuhlalutyo lwe-STEP, eqokelela ulwazi malunga nezinto eziphambili zendalo yangaphandle echaphazela ngqo abantu, izikhethwayo kunye namathuba okushishino.

Uhlalutyo lwe-STEP lwentsebenziswano luyimfuneko kakhulu kuye, kuba kungenangqiqo ukuthetha ngokubhekiselele kuphando lwemarike yeempahla kunye neenkonzo ngaphandle kokuqwalasela imeko yangaphandle. Yingakho iminyaka emininzi edlulileyo, ehamba phambili nabathengisi beNtshona kunye nokuchonga olu hlalutyo njengento ebalulekileyo xa kuqwalasela ulawulo olubanzi lophuhliso lweshishini. Igama lohlalutyo luvela kwisiNgesi se-STEP, okanye kunoko iincwadi zokuqala zentloko, ezithetha ezi zinto zilandelayo:

• Imiba ebalulekileyo yoluntu ;
• Izinto zobuchwepheshe ezibonakalayo;
• Izinto ezibalulekileyo zoqoqosho;
• Izinto zezopolitiko.

Kubalulekile ukuqonda ukuba uhlalutyo lwe-STEP aluvumelekanga kuphela ukuba luqwalasele iingqalelo zangaphandle, kodwa luyabanika ukwahlula kwinqanaba elinjalo apho iqumrhu lingenakuchaphazela. Kufuneka ukuba kuthathelwe ingqalelo kwaye zisetyenziselwe iinjongo zabo. Ngokomzekelo, sinokuyichaza imeko uMcDalalds ayenayo ngexesha lokuvulwa kweofisi yokuqala eMoscow. Kwaye ngoko uninzi lwabantu, nangona beva malunga nale nethwekhi yeeveneries emhlabeni jikelele, nangona kunjalo, akuzange kubone into enjengeyo. Yingakho ngomhla wokuqala wokuvula, kwakukho uvuyo oluninzi, kunye noMcDonalds ngokokuqala ngqa kwimbali yayo kwavela umgca omkhulu. Le meko ibonakala ngokucacileyo kukuba inkampani ayizange iqwalasele ngokugcwele iinkalo zentlalo kunye nezopolitiko, kuba kwindawo engemva kweSoviet ukuvula isidlo sokuqala saseMelika kubonakala ngathi liholide yangempela. Ngokuqhelekileyo, loo nto ihambele kwinkampani kuphela kwinzuzo, nangona kunjalo, yaphoqelelwa ukuba abathengisi bathathe inxaxheba ethe xaxa yokuqhubeka nokucwangcisa isicwangciso sabo ukwenzela ukuphepha imigca ezayo kwixesha elizayo.

Uhlalutyo lwe-STEP luvumela ukusebenzisa iinzuzo, ngenxa yokuba ishishini liyakwazi ukuncintisana ngokuphumelelayo nokuqhuba imisebenzi yorhwebo nezoqoqosho. Ngoko, ezi zinto zincedo:

- xa usebenza ne-STEP-factors, zombini inkokheli kunye nabangaphansi kwakhe baqala ukuthetha kuphela ngendawo yangaphandle, kodwa ngokukhawuleza baqale ukucinga ngako;

- iqoqo lihlakulela inkcubeko yokubamba iingxelo kwiimeko ezahlukahlukeneyo zendawo yangaphandle, okubangele umboniso wendawo yangaphandle kunye nabasebenzi be-macrofactors;

- ngenxa yesifundo sezinto zangaphandle, uhlalutyi-mthengisi wenza umfanekiso weengcamango zabo ezipheleleyo;

- kwinkqubo yokubonakalisa indawo yangaphandle ixesha elide, abasebenzi beenkampani bahlakulela umkhwa ozinzileyo wokunikezela ingqalelo kwizinto zangaphandle ngaphandle kwexesha langaphakathi.

Uhlalutyo lwe-STEP lulula ngokwaneleyo, nangona kunjalo, into ephambili kulo mzekelo kukuphuhliswa kwendlela efanelekileyo yokuhlalutya ngokubanzi imeko yangaphandle. Ngendlela echanekileyo, abasebenzi beSebe lokuthengisa bathuthukisa umbono oqhelekileyo weembono zezoshishino kunye nokuvavanya imisebenzi yayo ngokufikelela kwiziphumo ezinokwenzeka. Uhlalutyo lwe-STEP kumzekelo weshishini lwenza kube lula ukufumanisa izinto ezinamandla kunye nezibuthathaka zempembelelo, usebenzisa oko ungayilungisa amanyathelo okucwangcisa kunye nokucwangciswa kwexesha elikufutshane nophuhliso lwenkampani. Oku kuchaza ukuthandwa kakhulu kwe-STEP-analysis kwiinkampani zanamhlanje.