Igama lombutho: imizekelo. Indlela igama le nkampani?

Xa usomashishini osakhasayo abanqwenela libhekisela kwiofisi yerhafu sokubhaliswa inkampani, isoloko lijongene imfuneko ayithiye igama kwishishini. Imeko eqhelekileyo kuxa ungusomashishini akuthethi ucinge ngokubaluleka kwalo msebenzi, kwaye ngenxa yoko kukho iqela "Ibali-service" kwaye "Aphrodite" sixeko.

Kutheni kubalulekile nje ukuba igama ilungelo ngokuqinileyo?

Ukuze siphendule lo mbuzo, akunyanzelekanga ukuba ukukhumbula ibinzana endala ukusuka ikhathuni malunga Captain "Iinkathazo". Abantu abaninzi lula ukubaluleka igama lenkampani, nangona yenye iinkalo eziphambili indlela abanobuchule lorhwebo. Igama Organizatsii- siyinxalenye lophawu, nenkalo elandelayo logo, ubuso nkampani.

Cinga ngalo igama kufuneka kwakhona kwinqanaba le projekthi ishishini. Ngapha koko, kwixesha elizayo xa ngokukhankanywa abathengi lizwi kuvela unxulumano ezichanekileyo kunye nenkampani ethile.

Indlela igama inkampani, ukuba iye yaba yimpumelelo

Xa ukhetha igama elichanekileyo kufuneka akhokelwe nje kuphela yokuvelela. neenqobo ezibaluleke kananjalo conciseness, lula pronunciation, ukohluka kunye nezinye iimpawu ezifunekayo ukuze kuguqulwe igama elula kwi bophawu. Nabathengisi anikezele uluhlu lwemithetho ezisinceda ukuba ukhethe iinketho ezinqwenelekayo nokugxotha ezingafanelekanga. izinto zokuqala kuqala.

Njengokuba kubhaliwe esalelweyo ukubiza inkampani

Kukho imithetho ngokunika inkampani esekwe kwi kwinqanaba mthetho. Ngaphambi kokuqhubeka zesimo, ukuze uqhelane nale mimiselo, ukuba ayitshayele iinketho ezimbi kwangoko kude. Ngoko ke, indlela ukubiza Ltd. hayi aphule umthetho?

1. Igama Legal lombutho kufuneka ongekabi ebhalisiweyo sophawu. Bengazi okanye ngabom abaqeshwe zingophula umthetho. Kwaye kwangoko kufuneka sisabele kangangoko.

2. Igama kufuneka kuphela kwahluka yi-100% bophawu ngumenzi wokuqala, kodwa efana naye. Ukuba bemeko- uhlobo odumileyo yesiphene kukrokrelwa kwi copyright, bona, kwakunye njengakwimeko yangaphambili, unelungelo ibango. kuyo neze kuya kuba mzuzu xa umnini ixesha ukuphuhlisa ishishini lakho, imali eninzi kakhulu kwiphulo lokwazisa logo, ukuba inkcitho njengezikhumbuzo njalo njalo. Ukusuka konke oku kuyimfuneko ukuphelisa, kwaye malunga negama angcolile yaye ke asithethi.

3. Igama lombutho kufuneka iqulathe amagama kwizifundo ze-Russian Federation, ii-arhente zikarhulumente kunye neenkampani zamazwe ngamazwe. Ukongeza, ngesiba wabhekisela amazwi, njengoko uMphathiswa okanye yowiso-mthetho leyo kuthiwa bazoya imvume imveliso evela kurhulumente. Le rhafu akayi kukholiswa lophawu enjalo.

4. Akuvunyelwe ukuba basebenzise ulwimi oluthukayo, profanities, ngezithuko. Ukuba usomashishini uceba ukungena kwinqanaba lamazwe ngamazwe, kuyimfuneko ukuba ukuthatha unonophelo igama euphonious kuzo zonke iilwimi.

5. Igama akufuneki ukudala ukungaqondi somxholo komsebenzi kule nkampani.

Yintoni nokuthiywa

Igama uhlala nje igama ezintle okanye umqondiso, kuyimfuneko ukwenza umsebenzi omkhulu. Igama abaphumeleleyo kufuneka zibe yinxalenye brand kunye nokungenisa imali.

Inkqubo fyabo, urhwebo brand kuthiwa ngamagama. Yintoni na? Ngokuqamba na izigaba eziliqela, nto leyo ekhokelela ukuba igama olifunayo - isihloko elililo.

izigaba yokuthiya

1. Uhlalutyo mbutho. Ingqalelo kwesi sigaba igxile kwingcamango ishishini lwengqiqo, ububanzi, imveliso eyenziweyo okanye iinkonzo ezinikezwa. Yintoni eyodwa mbutho, yintoni na imveliso ixabiso udidi noqikelelo nkampani?

2. Ukufundwa abaphulaphuli ekujoliswe kulo. Isihloko kufuneka zenzelwe kwisangqa ezithile abathengi, abo Simanywe isini, ubudala, iwonga ekuhlaleni, inqanaba ingeniso, ubume bomtshato njalo njalo. Kuxhomekeka kubaphulaphuli bakho, ungenza zingathathi naliphi na ixabiso kolu didi labathengi, leyo bakwazi ukusebenzisa ulwimi.

3. Gxila okhuphisana. Brands kufuneka uhlole iinkampani ezifana bafunde ukuba iindlela zorhwebo abazisebenzisayo ukukhuthaza ishishini lakho, indlela ozijonga ngayo ngabathengi.

4. Ngenxa amanyathelo odlulileyo amathathu, kukho imfuneko igama elizayo. Kuyenzeka ukuba kusengaphambili ukuba iileta ezininzi kufuneka siquke igama, leyo kungcono ukuba ilizwi, yaye kufuneka zisetyenziswe.

5. Hlanganisa. Kweli nqanaba, iinketho ngokusekelwe kwiimfuno sibhalwe up. Kwezi, impumelelo mazikhethwe - euphonious, pronounceable kunye ezizodwa.

6. Uvavanyo abaphulaphuli ekujoliswe kulo. Survey uya kutyhila oko okuvelayo ushiye iinketho zakho, yeyiphi kwandisa ukuthembeka lenkampani, igama lula ukulibiza kwaye ukhumbule.

7. ukukhuthala Ngenxa. Enoba ukhetho ekhethiweyo kunye neemfuno zomthetho.

Imizekelo efaka ngempumelelo

ngokuqamba Professional lalatha ntlobo zilandelayo ngegama lenkampani:

• Izifinyezo, nema. Uziqwalasele izihloko kakhulu yimpumelelo, eyenziwa oonobumba bokuqala amagama okanye iinxalenye amagama. Omnye umzekelo i Kodak. Kubalulekile ukuba igama anikwe elifutshane kwaye imnandi.
• Neologisms. Eli gama, apho kungekho kwindalo. Akukho nto umdla ngaphezu igama self-yasungulwa. Imizekelo: Pepsi, Nestle. Omnye minuses kukho neologism kukuba akukho nanto kunye nantoni na enxulumene, yaye ngoko ke kunzima ukuba zigcinwe ekuqaleni.
• Ukhutshelo, ukuguqulwa. Amanye amagama eelwimi zasemzini sound nomdla ngendlela Russian. Ngoko kwakukho igama "Wimm-Bill-Dan" ngexesha layo, ngumseki wayethanda igama elithi "eWimbledon".
• Sebenzisa amagama okanye amagama wabaseki - yindlela kakhulu ukudala igama elikhethekileyo. Imizekelo: Nemiroff, Ford, simo. Lendlela ilungile kuphela xa usomashishini osakhasayo unalo igama engaqhelekanga. Uyakwazi ukusebenzisa nayiphi na ifani, ukuba unomdla ukuyibetha kuyo isihloko. Disney - umzekelo omhle.

Kukho iintlobo zobuchule ukudala igama elilodwa kule nkampani. Ukusuka kwinqanaba imbono lezentengiso kunye neenkampani abo ngobungcali wabandakanyeka nokuthiywa, kulula kakhulu ukuba abazali kutshata khetha igama usana.

Indlela ukukhangela igama yokuvelela

Phambi ukubonisa i yokongamela kwiofisi yerhafu, kunokwenzeka ukuba ukuchitha ixesha kunye ukuze uqhelane kunye uluhlu olupheleleyo kwezithintelo kwi-Code Civil.

Kukho kwakhona uluhlu lwamagama ezizizo kunye ziimpawu zorhwebo ezibhalisiweyo inkonzo irhafu intanethi, kwi aphantsi Rospatent kwaye kwezinye iinkonzo. Amayela Znakoved.

Indlela yokukhusela wena kukhuphiswano

Igama ophumelelayo bahlaselwe okhuphisana. Oko iya kubonakaliswa? Fans ingeniso ngokuncama uzuko omnye umntu uya kudala inkampani ezinamagama ezinxulumeneyo. Umzekelo, ukudala iwebhusayithi ekuthiwa Fasebook, omnye ubunokulindela ubuncinane iwaka ibetheke ngemini.

Nangona LLC call uze ukuphephe Ukuhlaselwa igama elihle? Simple ngokwaneleyo. Umzekelo, abaziingcibi kothungelwano lwezentlalo eyaziwayo kulo mzekelo ungentla sele kwavele kunokwenzeka iimpazamo zopelo abasebenzisi kwaye enelungelo iimpawu eziliqela ezinamagama efanayo. Ukongeza, kukho ababekhe bathi ukubhukisha, efana ilizwi, kunye nezinye udonga. Ukuze siphephe, akayi kwenza na?

Osomashishini Wazazi umfanekiso inkampani yakhe, ukudala igama elikhethekileyo, anomtsalane iyinto kwiingcali. Kodwa indlela ekunene kunye nokufumaneka ixesha free, uyakwazi ukuza kunye negama kunye ngokwabo. Zoba iingcamango umdla kunye nezimvo unokuba wedwa okanye yenkampani co-Abaseki nabantu osebenza nabo. Le meko ibalulekileyo - ukuba bangawutyesheli imithetho ngamagama. ithamsanqa!