SNW-Uhlalutyo - iimpawu eziphambili

Ingcamango i-feedback on-analysis na ngaphezulu okanye ngaphantsi echazwe endle lorhwebo kunye nolawulo. Kodwa kwenkcazo "SNW-analysis" kubangela ukudideka. Sisonke, makhe sizame ukuqonda ezi zithethe ufumanise iimpawu eziphambili kula macandelo.

SNW-analysis: yintoni

Uhlalutyo lokusingqongileyo lwangaphakathi inkampani okanye lweshishini luvavanyo adibeneyo lweshishini okanye umbutho, nto leyo ebonakalisa ngokupheleleyo amandla ayo, ubuthathaka kunye iqela cala. Kwinkcazelo endle zorhwebo "SNW-analysis" ngandlel efanayo inkcazelo ye-feedback on-analysis, kodwa kuqala kukho umba zero wophando. SNW - oku basisishunqulelo eliqhelekileyo eziquka amagama amathathu imvelaphi IsiNgesi (S - Forte, N - ubundilele kunye W - buthathaka).

Njengoko ibonisa practice, SNW-analysis yokusingqongileyo lwangaphakathi lweshishini - indlela esebenza kakhulu ukufumanisa ukhuphiswano yombutho, apho indima kwindawo cala kungcono ukukhetha ubume kwimarike lesibini ukuba kwimeko ethile. Ngoko ke iyalungiswa-ebizwa ngokuba zero kukhuphiswano point. Inika kwishishini? Okokuqala, it ikuvumela ukuba kuchongwe amandla zombutho kunye nokuphucula oko, oko kukuthi, ukuze abeke inkampani kwimarike ethile.

5 iinkalo SNW-analysis

A Uhlalutyo jikelele yokusingqongileyo lwangaphakathi ibandakanya le miba ilandelayo:

1. Marketing.
2. Finance.
3. Operations.
4. Abasebenzi.
5. INkcubeko kunye corporation.

1. Marketing, nayo, iquka la macandelo alandelayo: a kwimakethe ukhuphiswano lweshishini, iintlobo kunye nomgangatho iimveliso (iinkonzo), iimeko zemarike, intengiso, zentengiso kunye nokubekwa kweempahla.

2. Uhlalutyo imeko yemali lombutho ukuvavanya ukusebenza kwesicwangciso-qhinga, kwakunye ukuchonga nobuthathaka ezinokwenzeka kwisithuba lwangaphakathi zombutho kunye nendawo yayo kontanga yayo.

3. Xa nawuphi na umbutho, indima ebalulekileyo ukuze ekuhlalutyeni yolawulo imisebenzi.

4. Njengoko isisho, amaqabane isigqibo yonke into. Yiloo nto abasebenzi, ezizezi isiqinisekiso abasebenzi, isimo sabo sengqondo ezi njongo, kwakunye yolwazi kubasebenzi kunye nolawulo ngokubanzi, yenza enye indima ebaluleke kakhulu ekusebenzeni ngendlela eyiyo.

5. inkcubeko Corporate - yinto engaqhelekanga ukuba kunjalo wenza indima ebalulekileyo entlanganweni. Vumelanani, ngaphandle isimo sivune kwiqela kunzima ukuseka ubudlelwane phakathi kwabasebenzi kunye ngempumelelo ukuphumeza imisebenzi. Ukususela umsebenzi kakuhle nelungelelanisiweyo onke amaqela noshowo oku kuxhomekeke kakhulu kwimpumelelo lombutho.

SNW-ndlela

Njengoko sele kukhankanyiwe, SNW-ndlela - uhlalutyo nobunzima kakhulu lwamandla nobuthathaka mbutho. Le ndlela iye ezi njongo zilandelayo: ukuchonga amandla kakhulu kwaye basebenze kunye nokuphuculwa zabo, yaye ubuthathaka ukuze kupheliswe kuphele okanye ukwenza namandla. Ukongeza, kucetyiswa ukuba ukujonga ebizwa ngokuba yi-imeko yee-elide, nto leyo eya kumisela umfanekiso opheleleyo ngakumbi lo mbutho. Kaninzi kunjalo ukuba nayiphi na inkampani ethile kukhuphiswano cishe zonke, ngaphandle komnye, iindawo ezibalulekileyo kurhulumente N, kwaye endaweni enye kuphela - kwimo S. ubundilele - oku imeko avareji lombutho kangangexesha elithile .

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Company SNW-analysis uvavanya miba ilandelayo yokusingqongileyo lwangaphakathi lombutho:

• Isicwangciso soshishino iphambili lombutho.
• Ukhuphiswano iimpahla, iimveliso okanye iinkonzo kwimarike efanelekileyo.
• Ubukho kwemali ethile.
• Ukusebenza brand, amatsha kunye nomqeshwa.
• Intengiso kunye nemveliso amanqanaba.

Ukuze ukuhlalutya kakuhle imeko lwangaphakathi yombutho, wasebenzisa SNW-analysis indlela, nto leyo becala zancitshiswa ngokugcwalisa kolu luhlu lulandelayo:

Umphumela SNW-analysis

Ngenxa yoko, iingcali kufuneka vu impela umfanekiso ocacileyo: kwi SNW-analysis ndlela, izibonelelo ahlale ndawo, yaye SNW-uhlalutyo lubonisa imeko ecacileyo emarikeni. Ngoko ke, ngoncedo lweenkqubo ezizodwa zingenziwa Uthelekiso nezikhombisi kunye nesicwangciso yombutho kwaye ubone indlela elizayo amanyathelo, oko kukuthi, ukwandisa ngqo inkqubo yolawulo, nto leyo kakhulu ngempumelelo.