Iimpawu zorhwebo Russian. Uphawu kunye negama lorhwebo - yintoni umahluko?

Kuluntu lwanamhlanje ukudala iimeko ngokulinganayo kulawulo labavelsii ezahlukeneyo. Le misebenzi ziyaphunyezwa umthetho ukhuphiswano, ukwandisa uxanduva lwabo ngokusekelwe kwindlela abaqhube ngayo. Isidingo seenkonzo Ukwanda kwimarike kunye neemveliso ukuhlangabezana neemfuno zabemi limisela imfuneko injongo ukuseka indlela ezisemthethweni ezaziza kuqinisekisa individualization olufanelekileyo abenzi. Enye into ebalulekileyo kulo msebenzi luphawu (wophawu). Makhe siqwalasele ngokweenkcukacha.

Uphawu yorhwebo brand

Kuba inkampani nganye, ukuthengisa iimveliso zabo, ndiwuxhalabele kubalulekile ingqalelo yayo ngabathengi. Le ndawo iphathwa ziingcali zokumaketha. Bona kukwenza wophawu, logo yokuthengisela. ukhetho othengayo ngayo iimveliso akusoloko obengo, kwaye zisekelwe phezu neempawu zalo yabathengi. Amaxesha amaninzi, oko kumiselwa ukuqwalasela associative, esebenzisa imiqondiso, ekuthe ingcamango imveliso kwakhiwa. Uphando lubonisa ukuba malunga nama-85% izigqibo ngokuthenga zenziwa ngenxa kolwazi olubonakalayo. Kule meko, umsebenzi ophambili, nto leyo elenza usayine uphawu izenzo individualization imveliso, egxininisa phakathi kwezinye izinto ezifanayo, ingxelo ulwazi kubathengi malunga yintoni le mveliso yeyona ilungileyo. Ngoko ke, lo mfanekiso kwakhiwa imveliso.

Uphawu kunye brand Igama: yintoni umahluko?

Xa umongo wayo, la magama mabini zimele malunga efanayo. umehluko phakathi kwabo. Uphawu lwentengiso yaqaliswa kwinqanaba mthetho. Njengoko zekota yesibini, kubonakala ngathi kukuguqulela TM basisishunqulelo - mark trade. Le mbono lisetyenziswa kumthetho wamazwe ngamazwe. Kuyimfuneko ukuba kuthi ukuba ukusetyenziswa amagama "brand", "Igama brand" ayilunganga ngokwemigaqo yomthetho wesizwe. Ezi ndidi ezingabhaliswanga kwi Russian Federation. Uphawu lwentengiso - iisimboli labavelisi ebonisa uxanduva lwabo umgangatho imveliso.

Okukodwa

Xa GC trademarks zichazwa njengoko iindlela individualization of iinkonzo, imisebenzi kunye nemveliso. Benza njengelungelo ekwelo kwishishini. Ngokungqinelana ne-Convention Paris, trademarks kuvela iimpawu njengokuba okusegazini kweempahla vumela ezithengiswayo. Yaye abakho kuphela abenzi intengiso, kodwa bavakalise uxanduva umgangatho. Kulo mba, lophawu, ezifana 'Made in Russia "yaye" Ntombi e China "- iimpawu zorhwebo ayikho. Azinabo idilesi ethile yomvelisi, igama kwishishini, apho ukuya kwimiba yobulunga.

izidingo

Uphawu lwentengiso ezibhaliswe phantsi kwemiqathango ethile. Ngokukodwa, umlinganiswa ngamnye omtsha mazibe zezentsusa. Wayengakwazi phinda sele ubhalisile yaye ezikhoyo emarikeni. Uphawu lwentengiso azibonisi iimpawu ezizodwa imveliso okanye umgangatho walo phezulu, ayiqulathanga naluphi na ulwazi apho ekhohlisa umboleki. Ngokomzekelo, xa mimoya ayikwazi ukubeka Eiffel Tower, njengoko umboleki basenokucinga ukuba ngqo ukusuka eFransi. Business Russia mpawu ziquka inkcazelo elibhekisela kuyo ngemvelaphi mveliso. Umzekelo, zonke ezaziwayo "Gems phambene", "Gardens Pridonya" njalo njalo. Kwihlabathi namhlanje kukho ngaphezu kwezigidi ezi-5 kwezi balinganiswa. Kule meko lentengiso siye ingqalelo ingcamango ukuba ukhuphiswano sele isukile ukuze umfanekiselo umenzi.

Ukufaneleka yokusebenzisa

Imarike yanamhlanje luphawulwa izehlo eliphezulu ukhuphiswano. Abenzi kunye nabathengisi bafuna ukutsala wathengisa iimveliso inani eliphezulu kubathengi. Amashishini kwakhona elisombulula ingxaki ukugcinwa abathengi nabaxumi abakhoyo. Konke oku laqina kakhulu isicelo yayo brand zoshishino, iimpawu. Ngokutsho inkcazelo ye-American Marketing Association, umbilo TM kufuneka aqonde igama, uphawu, elithi, iphatheni, okanye zombini, kuyimfuneko ukuchonga iimveliso okanye iinkonzo zamashishini omnye okanye ngaphezulu, kwenziwe umahluko iimveliso zabo kwimveliso zikhuphisana '. Oku kulandela ukuba amanqaku zorhwebo ababelwe ukuba iimveliso ukwanelisa iimfuno ezifanayo lomthengi. Kulo mzekelo, iimveliso zezinye iinkampani uneempawu ezithile ezohlula kwi impahla amanye amashishini. Ezi mahluko ukuze ingabonakali, kusengqiqweni, esebenza kwaye zinxulumene nokwenziwa imveliso. Kananjalo kuba ongabonakaliyo, iimvakalelo, yokomfuziselo. Le propati ezinxulumene ngqo ukumelwa yangaphandle imveliso.

I-sikhokelo yowiso-mthetho Russian Federation

Le mimiselo lokuthengisa kunye nenkonzo uphawu ichazwa ngokunyula ekwaziyo umehluko iimveliso kunye neenkonzo zeminye imibutho kunye nabantu kwimveliso ezifanayo namanye amaziko oshishino. ngaphandle ekusekeni ngobuntshatsheli iisimboli ibekwe ukuqinisekisa unxibelelwano phakathi abenzi, abathengisi kunye nabathengi. Njengenxenye yolu khuphiswano indlela nabaxhamli-iimpawu zorhwebo kunye, ngokufanelekileyo, ngawo, kwiimveliso, ubukhulu becala limisela indawo yenkampani emarikeni.

into ebaluleke

Kwi-Russian Federation linani umthetho 3520 - I. ulawula imiba enxulumene iimpawu zorhwebo, iimpawu zeenkonzo kunye appellations imvelaphi kweemveliso. ukhuselo lomthetho imifuziselo enikwe ngokuhambelana yobhaliso kukarhulumente. On isiqinisekiso yophawu liya kukhutshwa. Ubhaliso sisebenza kangangeminyaka eli-10 ukususela kumhla isicelo sifunyenwe yi-Ofisi Patent. Xa ngokwesicelo somnini kwexesha isimboli ziya kwandiswa.

Ukuchithwa kobhaliso

Wavumela ukuba amabala isizalwane okanye epheleleyo. Laba isiqulatho engaphakathi lophawu, owokuqala - ukuya amalungelo akhoyo amaqela esithathu. On kwezizathu ezibambekayo akavumelekanga ukuba babhalise abalinganiswa ezinama zeesimboli:

1. ubuchule Non-umehluko. Umzekelo, kusenokuba kuphela umgca, oonobumba ngamnye, amanani, iimilo zejiyometri loo nto ziqulathe uyilo okanye kombhalo wokuqala. Kwakhona iquka izifinyezo eziqhelekileyo (noMthetho, Ltd. njalo njalo.), Wesakhiwo kunye nemifanekiso imveliso ngokoqobo.
2. Thaca ngohlobo kwimifuziselo karhulumente, neengubo iingalo, seeflegi, eyenziwa amagama zamazwe kunye neempawu zazo, amagama ngokupheleleyo okanye emfutshane nemibutho yamazwe ngamazwe koorhulumente, lo kulingwa esemthethweni, isiqinisekiso kunye nolawulo izitampu, amabhaso, seals, kunye nezinye iimpawu ezikhethekileyo ezifanayo kubo kwinqanaba ukudideka.

Ubhaliso yenziwa egameni lombutho okanye abantu ebonakalayo inxaxheba kwimisebenzi yorhwebo. Njengokuba umnini bophawu kwi Russian Federation inokuba inkampani langaphandle okanye umhlali kwi nemiqathango efanayo njengoko zifundo Russian.

Inani yabanini

Kuxhomekeka inani labantu abaye banelungelo ungumnikazi wophawu, abalinganiswa ingaba:

1. Ngamnye. Kulo mzekelo, umnini - umbutho omnye okanye umntu.
2. NeMibutho yaBasebenzi. iimpawu zorhwebo elolu hlobo efumanekayo wemibutho ushishino, iimanyano okanye eminye imibutho zoshishino ngokuzithandela. Le misebenzi yenzelwe ukuchonga iimveliso eziveliswa okanye zithengiswe, apho izinga efanayo okanye ezinye iipropati eziqhelekileyo.

Ilungelo uphawu ongenela kwenkcazelo yomthetho into yosulela umnini kwabanye. Ukuba lo nesivumelwano se layisenisi. Isifundo - umnini umqondiso - naye kuthengisa ekunene ukuya kuyo. Kule meko isivumelwano eso sabelo.