I-International Advertising Festival "Iingonyama ze-Cannes". Abaphumeleleyo bemthendeleko "i-Cannes Lions" ngo-2015

Ngonyaka kwisiFrentshi i-Cannes umthendeleko wentengiso uqhutywe. Kodwa oku akukona nje ukhuphiswano lwevidiyo kunye nezithombe zesithombe. Oku kuyilungelo lokudala lokwenene, elimelela ubugcisa bokubhala ababhali behlabathi behlabathi. Iimbono zengcamango yokucinga zizisa umthendeleko wazo "Iingonyama ze-Cannes" zazo zintlandlolo, ziyimpumelelo, kwaye ngamanye amaxesha ziyimisebenzi emangalisayo. Abaphumeleleyo baba ngumzekelo wokuthengisa kunye nomzekelo omiselweyo kwiminyaka emininzi ezayo.

Imbali yomthendeleko wokuthengisa

Sekude kubekwe ukuba abadlali kunye nabaqondisi banikezelwa iifilimu zabo, kunye neemvumi zomculo wabo. Owokuqala unalo "Oscar", yesibini - "Grammy". Kodwa emva kokubakho kwishishini lokukhangisa akukho bantu abanamakhono athile abasebenza. Bafana nabantu abanobuchule kunye nabanomdla njengabaculi. Kwaye ukuba kunjalo, kutheni kulolu hlobo kungekho mvuzo omnye ohloniphekileyo wamazwe ngamazwe? Yiyo le ngcamango eyayifika entloko yeqela labathengisi. Ngelo xesha, babethengisa ixesha leemboniso kwiimidlalo, ezabangela ukuba baqikelele ekudalweni kwerhafu yokuthengisa. Kwaye abanomdla, abaphefumlelwe ngolu ngcamango, banqwenela ukuyixhasa abo basebenzisana nabo. Baye baphefumulelwa ngumzekelo weDemocratic Film Festival , owawuneminyaka eyi-14 eqhutywe ngempumelelo, kwaye sele ngowe-1954 ihlabathi libona umthendeleko wokuqala wabenzi bokuthengisa. Ekuqaleni yayibanjwe eCannes kuphela, kodwa naseVenice, kwaye ngowe-1977 ukhuphiswano lwafumana ikhaya labo elihlala phantsi kwaye lwaqhutywa kuphela kwisiFrentshi Cannes.

Iingonyama zegolide zomthendeleko

I-International Advertising Festival "Iingonyama ze-Cannes" zinamabhaso ayo. Kwaye akumangalisi ukuba iimifanekiso ezixabisekileyo zenziwe ngendlela yokuzidla ezizidlayo - iingonyama. La manani awona mvuzo onqwenela kakhulu kubo bonke abasebenzi bechishini lokurhweba kulo lonke ihlabathi. Ngokuqhelekileyo, iindawo ezidumileyo ziingonyama zegolide. Olu luhlobo lwendawo yokuqala kwindawo yobuphiswano. Kodwa "isilivere" kunye "nobhedu" akunakuhlonipha kunye nentlonelo yabalingane kunye nababukeli, ngenxa yenani elikhulu leenkqubo zokukhuphisana, ijaji likhetha kuphela abambalwa abafanelekileyo.

Inani lonyulo lonyuka minyaka yonke. Namhlanje kumthendeleko "iingonyama ze-Cannes" kukho umabonwakude, kunye nokusebenzisana, nangaphandle, kunye nokuthengiswa kwerediyo.

Umthendeleko woBhengezo wezizwe

Ngonyaka ngoJuni kwisiFrentshi i-Cannes kuza iholide - apha kwiintsuku ezisixhenxe ngumthendeleko weentengiso "Iingonyama ze-Cannes". Ngamanye amaxesha, malunga nabama-10 amawaka abameli bokuthengisa kunye nezoshishino ziza apha. Oku akukona nje umncintiswano, kodwa kwakhona iqonga lokubelana ngamava nokuxazulula iingxaki ezixinzeleleyo.

E-Cannes kuletha imisebenzi engaphezu kwe-16 yamawaka, imibono kunye neentetho, ezenza umboniso ngaphakathi kwenyanga. Ukongeza, iisemina zigcinwe ngabameleli abagunyazisiweyo bezoshishino. Kwaye, ngokuqinisekileyo, ukhuphiswano ngokwalo lwenzekayo, ngexesha apho ijaji elingakhethiyo likhetha okulungileyo kwiqela ngalinye.

Ukutyunjwa kwenkqubo yokhuphiswano lomthendeleko

Kwiimida zentsuku zokukhuphisana, ijaji ikhetha abaphumeleleyo ekulandeleni ukutyunjwa:

• Ifilimu.
• Cinezela na ngaphandle.
• Cyber Lions.
• Iingonyama zeMedia.
• Iingonyama ngqo.
• Iingonyama zoPhuhliso.
• Iibhenyile zeTitanium.

Ukongeza kwezi nkalo, kukho ukhuphiswano lwabathengisi abatsha, abaphumeleleyo nabo banikezelwa ngemiklomelo yomthendeleko. Olu khu phiswano luqhutyelwa kwisiseko seprogram yolutsha kwaye luquka ne-gala kusihlwa kubadlali abaselula. Ukongezelela, umthendeleko unikezela ngamabhaso "Inethiwekhi Yonyaka", "I-Arhente Yonyaka" kunye ne "Palm Branch" (kwii-studios ezenziweyo zokufunda). Konke oku kukukhuphisana kweentengiso "Iingonyama ze-Cannes".

Ukubunjwa kwamagosa angamazwe ngamazwe kunye nejaji

Abameli bemveliso yokuthengisa evela kwihlabathi lonke beza kumthendeleko "Iingonyama ze-Cannes". Ukususela kwiqela ngalinye labathathi-nxaxheba abali-2 bavakaliswa: umkopishi kunye nomlawuli wokudala. Ngokuphathelele ijaji, yonke into ayigxininisekanga apha. Kuqukwa rhoqo ngonyaka abaqeqeshi abahloniphekileyo nabasaziwa kwintsimi yokuthengiswa kunye nokuthengisa ukusuka kumazwe angamashumi amabini. Kuyathakazelisa ukuba umntu angaba ngummeli we-jury kuphela. Lo mqathango, kunye nokukhethwa ngokukrakra kwenxaxheba yabathathi-nxaxheba, kwenza ukuba umvuzo womthendeleko unikwe ibhaso elimangalisayo. Ngokomzekelo, ukuba inkampani yakwazi ukufumana "i-Lion Cannes", ungathethi nayiphi na enye yeempumelelo zayo: umvuzo oyintloko wokhuphiswano sele usemgcini-mgcini wobugcisa be-laureate.

Iinkampani zaseRussia kumthendeleko wokuthengisa

IsiRashiya isebenza rhoqo ngonyaka kuthatha inxaxheba kwinkqubo yokhuphiswano lomthendeleko. Kwaye abahlali bethu baye bafumana umvuzo obalaseleyo. Ngoko, umzekelo, iprojekthi yentlalo ye-ejensi "iVoskhod" phantsi kwesihloko esithi "Yenza abezombusazwe basebenze" ngo-2013 iqokelele isethi yonke yezibhengezo: ithusi, isilivere kunye neengonyama zegolide ezihlanu.

Kunyaka ongaphambili, i-agency ye-Leo Burnett yaseMoscow yafumana "igolide" ye-movie ethi "Ingxolo Yolonwabo", eyenzelwe inkampani kaMcdonald. Kwaye ngo-2011 elinye iqela laphumelela iNduna ye-Golden inxaxheba kwintengiso yangaphandle. Ngaloo ndlela, ukuqaphela abadali baseRashiya kumazwe ngamazwe akuqhelekanga.

Emva kokuphela komthendeleko, abaphangi banokubuyisela umsebenzi wabo eRashiya baze babambe iintetho kwiidolophu ezahlukileyo, apho ungaboni kuphela ukuvakaliswa kwabantu bakithi, kodwa kunye neeprojekthi eziphumelelayo zokhuphiswano lwe "Cannes". EMoscow, kunye neSt. Petersburg kunye nezinye iidolophu ezinkulu, yindawo yokuhlala ephethe izinto ezifanayo.

Ukukhangisa kwangaphandle kumthendeleko we-2015

Enye yezonyulo ezintle kunye nokudala ukukhangisa ngaphandle. Le mijelo kunye neefowusta ezibekwe kulo mzi. Umsebenzi wabo oyintloko kukuba ukhange umdla. Kwaye kuloluhlu lomsebenzi, mhlawumbi, obalaseleyo kunye nobuchule babo bonke abathengisi.

Lo nyaka wawungekho ngaphandle komthendeleko kwaye kwakhona wanikeza imisebenzi engavamile kunye yokunamathela ekutyunjweni ngaphandle.

Ophumeleleyo kwicandelo lokukhangisa kwangaphandle kwakuyi-Apple kunye nengcamango yayo yeGalari yeHlabathi, eyazinikezelwa kwixabiso lezithombe ezithathwe ngoncedo lwee-smartphone. Eli phulo laqhutywa ngempumelelo kumazwe angama-25. Zonke iifoto ezenziweyo zeprojekthi zingabonwa kwi-Intanethi okanye kwi-TV zentengiso ye-Apple.

Ukupapashwa ngexesha lokuqashisa iibhasiki eBuenos Aires uye waba ngowomnye umphambili ekutyunjweni. Ingcamango ephambili yeebhanki yiyona nto inqwenelekayo yendalo.

Abakhethiweyo abagqatso kulo nyaka:

- I-Unicef ye-Children's Fund, ukuthengiswa kwenkxaso yokulwa nokuxhatshazwa kwi-intanethi;

Ukukhangisa kwe-Ecofill, eyaba yinto eqaqambileyo echazwe kwaye ibonisa umjikelezo wobomi wekhadiji eprintiweyo;

- Ukukhangisa umthengisi we-Honda - i-Alghanim Motors, ebonisa ukucaca ngokucacileyo kweengcamango ezintle zabantu basekhaya ukuba baphambukise abaqhubi;

- I-Campaign ye-Look Me, ebiza abafazi ukuba bangayinyamezeli ubundlobongela basekhaya, nabanye.

Umkhosi weNtengiso "Iingonyama ze-Cannes 2015". Abaphumeleleyo

Ngo-2015, igolide "Iingonyama ze-Cannes" zafumana iikhankaso ezibonisa iingxaki zeentlalo nezentlalo. Phakathi kwazo - ukuthengiswa kweentlalo, ezibhekiselele ekusokeni kwabesetyhini; Ukudibanisa iprojekthi kwiCoca Cola; Ukupapashwa kweMyuziyam yeMfazwe ePhambili yePatriotic edolobheni laseMo; Ukupapasha ukhilimu ukukhusela umngcipheko wokuvelisa umdlavuza webele.

Ukongeza kwiingxaki ezinzima zoluntu kumthendeleko, ziphinde ziqaphele iiprojekthi zokudala nje. Ngokomzekelo, umkhankaso we-brand brand ojoliswe kumncintiswano osondeleyo. Okanye ingcamango enhle evela kwi-airline ye-Air Asia, ibonisa iimfesane kunye nezinye izinto ezihle zaseThailand phantsi kweempembelelo zabakhenkethi. Okanye izikhangiso ezithandekayo zikaMars, ezibonisa amaphakheji okutya ezilwanyana eziqwengulwe ngamakati. Ewe, okanye umsebenzi okhohlakeleyo womvelisi webhiya, apho kukho ukucaca okucacileyo ekugqibeleni komnyaka wokugqibela waseMunalalya.

Golden Lion - intengiso "Oscar" yoshishino lokuthengisa

Umvuzo wonyaka uheha abantu abaninzi kwiindwendwe ezivela kwihlabathi lonke kwiCote d'Azur yaseFransi. Kukho ukhuphiswano kwiindawo ezihloniphekileyo - kwiNdlu yeNdwendwe yeeNkcubeko kunye neeNgqungquthela. Oku sele isethetha ngesimo esiphezulu somthendeleko, wokuthembeka, kungekuphela kwishishini lokuthengisa, kodwa nakwihlabathi lobugcisa. Kwimeko ethi "Iingonyama ze-Cannes" kukho umoya wenkululeko kunye nobuchule, ukuhambelana kunye nokuqala, kodwa ngaphezu koko, umthendeleko ukhankanywe ukhuphiswano oluqinileyo, inqanaba elifanelekileyo lombutho kunye negunya elaneleyo. Esi siganeko sisezona zihlandlo ezilishumi ezibalulekileyo kwizithethe zaseFransi, kunye neDemocratic Film Festival.

Ukongezelela, intsebenziswano yeentengiso "i-Kanskie ezingonyama" yindawo yokuhlangana yabashishini kunye neenkampani ezisebenza kwishishini lokukhangisa, indawo yokuxubusha imiba eyahlukeneyo yoshishino kunye nezicombululo zokuphuhliswa kwayo, iqonga lokukwabelana ngolwazi oluxabisekileyo lwabalimi abavela kumazwe ahlukeneyo.

Ngaloo ndlela, umvuzo "Iingonyama ze-Cannes" yenye yeemidumo eyaziwa kakhulu kunye neyona ndlela iphakamileyo. Apha ungaqala isiqalo uze uhlaziye amagama abo badumileyo. Ukhuphiswano alukhathaleli kwezopolitiko okanye imali, into ephambili yendalo kunye nokucinga okudala, okwenza kube lula ukunqoba.