Ethengiswayo obubonakalayo: inkcazelo, nomthetho, imigaqo, kwaye ingakumbi ukusetyenziswa

Namhlanje, ubugcisa yentengiso yenye iziseko ezingundoqo theoretical asetyenziswa kurhwebo. Wonke umnini store, elowo intloko yesebe zorhwebo yenza konke okusemandleni ukuba zenziwe ukwandisa inani kwempahla ezithengisiweyo yaye, kwangaxeshanye, nomtsalane abathengi abaninzi. indima ebalulekileyo kule eyadlalwa ethengiswayo olubonakalayo.

Funda ngakumbi malunga nokuba yintoni na uqeqesho, kwakunye iingongoma ezingundoqo, leyo Uphanda, sichaza kweli nqaku.

Ethengiswayo - ngu ...

Mhlawumbi uyazi ukuba merchandisers abize abantu abasebenza kwindawo yokuthengisa supermarket yakho. Aba bantu abajongene ukubekwa imveliso ngecala ezishelifini. Ekubeni na ivenkile (kwaye ingakumbi - Supermarket) enoluhlu entle olubanzi iimveliso, ulungelelwaniso yayo ingathatha ixesha elide. Ngoko ke, lo msebenzi onikwe bezifo baneemfaneleko ezaneleyo.

Ukusebenza njengeqela, merchandisers inokuba ezimbalwa iiyure ukusasaza amawaka leeyunithi zifakwe ezibhokisini ezishelfini ngendlela echanekileyo. Ngenxa yoko, umthengi weza evenkileni nto kodwa engazi ukuba iinzame kubiza kangakanani umsebenzi omkhulu esityalwe imveliso ukuze sibekwe nje njalo.

Ngenxa yoko, sinokuthi ingakumbi, yintoni na ethengiswayo. Ukuba luzakuqala ukusuka inkcazo imisebenzi yobungcali mbutho, oko - inzululwazi yendlela ukubeka imveliso kwaye imigaqo ekufuneka ilandelwe yi umntu owenza umsebenzi onjalo. Kufakwe apha mhlawumbi izinto sethiyori njani umsebenzi onjalo kufuneka wenziwe ngokukhawuleza nangendlela efanelekileyo.

ethengiswayo ezibonwayo

Malunga ke, yintoni le merchandiser yaye ziziphi iinjongo zayo, saxoxa. Ngoku, makhe sifumane enye ingongoma ephambili. Kweli nqaku kukho intetho malunga mba yempahla ethengiswayo olubonakalayo. Yintoni na, nendlela kunokunxulunyaniswa kwi inkcazelo ethe ezinikwe apha ngentla, ufunde.

Ngoko ke le - lelinye isebe lenzululwazi, leyo, kwakhona, kwakhona, ukufunda indlela iimpahla kufuneka ibekwe iiyunithi. Noko ke, kule meko, libhekisela ngokucacile kwithala ngemiyinge emincinci, kunokuba lilungiselelo indlela. Oko kukuthi, ethengiswayo olubonakalayo imisela ukuba abonakale njani ngathi iishelfu ezivenkileni, ngeyona ndlela ukubeka umba (visually) ukuba, ngenxa yoko ke, kunokwenzeka ukuba ukwandisa yokuthengisa kukutsalela abathengi abaninzi. Practice ubonisa ukuba inzululwazi enjalo kakhulu efanelekileyo.

Isicelo practice

Kubonakala ukuba kwiivenkile aziboniswanga inxaxheba yokubekwa imveliso ezishelfini ngequbuliso, okanye "njengoko efuna." Enyanisweni, indawo apho lo okanye imveliso, iseti echazwe ngqongqo ngeemeko ezahlukeneyo. Kwaye isixhobo ephambili ukunceda ukuqinisekisa indawo phantsi ngalunye kwezi ndidi kwempahla, lo ethengiswayo olubonakalayo. Ngoncedo lwakhe kwiivenkile wenze yokuthengisa.

Zonke iintloko zamasebe kwiintengiso kwiinkampani ezahlukeneyo bafunde imithetho esisiseko elawula impahla kufuneka zibekwe ngendlela apho ezi okanye ezinye iimveliso ngaphandle kokuba kufuneka bakhokelwe kulo mba kufuneka zifakwe. Kwaye, kufuneka uvume, le migaqo besemsebenzini! Neentengiso ezikhulayo okunene, ukuba ziphumeze elibonelela ethengiswayo olubonakalayo. Iincwadi, amakha, ukutya - ngalunye kwezi ndidi yeemveliso uneempawu zawo, apho kufuneka kuthathelwe ingqalelo.

Injongo yempahla ethengiswayo

Ngoko ke, siye ingqalelo ulwazi ngokubanzi ngokweenkcukacha ezaneleyo ngendlela impahla kufuneka zibekwe ngendlela eya kutsala abathengi kwaye ubakhuthaze ukuba bathenge kukuninzi. Noko ke, ukukhula kwiintengiso yaye ngenxa yoko, ingeniso ivenkile kaThixo - asiyonjongo ephambili. Ukongeza, kukho kwakhona izinto ezifana lula ukufumana imveliso efunekayo unit lomthengi kwakunye iimvakalelo ngokweemvakalelo umtyeleli ivenkile, yasekwa ngenxa yentengo.

Kakuhle impahla bebekwe kunceda umthengi ukuchitha ngaphantsi. Abaphathi abenza ukuthatha unonophelo amalungiselelo iiyunithi qhinga esinegunya ngenene ukunciphisa ixesha undwendwe, ukuba usebenzisa ingqiqo ecacileyo yokugqibela. Lwanele kwiqela iimveliso ezifana zikufutshane omnye komnye; ezifana: yeti, ikofu, ubisi kunye nenyama neemveliso, imifuno kunye neziqhamo.

Ingongoma yesibini - nje ingxenye ngokweemvakalelo. Ukutyelela wevenkile, umthengi unokufumana emihle okanye, kungenjalo, iimvakalelo ezingakhiyo - kuxhomekeke oko akubonayo yintoni aya kuhlangana. Ukuba, umzekelo, into echanekileyo kuye ndafakwa kwiqela 'irrelevant "kwiimveliso zakhe - kodwa kunokuba abe nomsindo omkhulu lomthengi, ekubeni kusenokwenzeka ukuba akayi kukhangela kuba apho kufuneka khona.

Ukususela iingqiqo jikelele Kwathi imiyalelo malunga iingongoma eziphambili kwimizobo bakhawuleze iimpahla ezishelfini.

1. Wedwa

Enye imigaqo ephambili ukuba usebenza ethengiswayo olubonakalayo bubuchule yokukhetha izinto. Oku kuphunyezwa ngokusebenzisa iindlela ezahlukeneyo, ezifana nombala umahluko kuyilo lwemveliso, yahonjiswa imveliso yokuqala, inani leeyunithi ndawo ahlala kuzo nganye. Iingongoma ezimbini zokuqala zicacile: Ukuba ubeka imveliso eliqaqambileyo kuthelekiswa nezinye - ngokuzenzekelayo aktsentiruete kuyo ingqalelo umtyeleli.

Kukwasebenza kwanjalo kuyilo ukuphakheja. Ngokumalunga inani iimveliso - eli yesalkathisi yakhiwe yonke ethengiswayo olubonakalayo. Ngokusekelwe kwimveliso lemibono placement abonisa ukuba izinto ukufakwa ezishelfini kufuneka ngamafuphi kangangoko kunokwenzeka, akukho shiti onke, abe mfumba-nye. Kakade ke, landela eli cebiso kunzima, ngenxa yendawo elinganiselwe.

2. ukuphakama nokubekwa

Into yesibini ebalulekileyo ekufuneka ziqwalaselwe, ebeka iimveliso - ezinomlinganiselo kwithala ubude, apho ikhona, inqanaba iliso zabathengi. Ngoko ke, nje kwinqanaba amehlo kufuneka imveliso ezithandwa kakhulu, nto leyo uya kubonakala undwendwe indawo yokuqala. Ukuba uthengisa imveliso abantwana - kungcono ukuba uthotywe, ukuze abantwana bangabinakho ukubona ucele abazali babo ukuba bathenge kuyo.

3. Ezahlukahlukeneyo

Abantu abo benza nokucwangciswa nokubekwa yemveliso ngecala ezishelifini, soloko siyayiqonda nemfuneko ukunika umxhasi wakho ukhetho. Uluhlu lwemveliso - oku yeyona nto iphambili ukuba ukwandisa yokuthengisa asigcinele yakho. Zama ukuba uxolela kangangoko kunokwenzeka, ngelo xesha, ukuba ndingahlangani siseko indawo laconic, leyo wabhala ngasentla. iimeko ngempumelelo ukubonisa ethengiswayo olubonakalayo - kukukwazi ubonise imizekelo emihle iimpahla kwisithuba ubuncinane.

4. Amaqela - zonke zethu

Zonke iimveliso kufuneka ngokungqongqo zahlelwa ngokweendidi kwaye ibekwe ngokulandelelanayo khona. akukho namnye uya kukhangela iimveliso zobisi kwisebe chemistry yekhaya, ngoko ezi ziqendu kakuhle ibekwe kude. Ngokungafaniyo ukutya, iingubo ethengiswayo ezibonwayo kule nkalo noko elula: iivenkile ezininzi ukwabelana iimpahla, kuxhomekeke kuhlobo iimveliso. Umzekelo, izihlangu ubusika ibekwe kufuphi phezulu zasebusika, ukuze umthengi siyibukele xa Unit olongezelelweyo.

5. Yenza isithuba

Musa ukulibala ukuba umthengi efana ebusweni imali encinci isithuba phakathi ezishelifini. Kufuneka ube ngokwaneleyo ukuqinisekisa yokuthenga ekhululekile kwaye lula navigation of evenkileni. Vuma, iindwendwe akufuni nesihlwele kwigumbi elincinane, Wapakisha abathengi efanayo, njengoko zinjalo. Lo - umthetho engaguquki ethengiswayo olubonakalayo: awukwazi macala kwithala encinane ukuqokelela inani elikhulu labantu, njengoko buya kuzityumza neendwendwe kuya kuba nzinyana.

6. Uluhlu Price

Esinye seziqalelo zethu ezibalulekileyo kakhulu kurhwebo - babizwa ngokuba "tag". ixabiso Isikhundla kwempahla - into yokuqala iyazigatya ingqalelo zonke ezinye komthengi. Ngoko ke musa nokuba uthethe nto afanele ukuba yiyo imbonakalo zobuhlobo mnandi, ukuze abe kakhulu ulwazi kunye efanelekileyo (kungenjalo umtyeleli nga nje lirhoxe ukuthengwa kweempahla kwi-ofisi ibhokisi), kwakunye ixutyushwa iyunithi yemveliso, kufuphi apho ibekwe.

Ngoko ke, ukuba pokleit isixa esikhulu tag ixabiso, umtyeleli akakwazi bana phandle nguwuphi na kubo bobabo udidi oluthile iimveliso. Ngenxa yoko, kwakhona, apho kuya kubakho isiphithiphithi, kwaye kuthatha ixesha elininzi yembandezelo ngumthengi. Kuphephe oku: beka iitags ixabiso ngqo phantsi impahla undwendwe kwimizuzwana baqonde ukuba yintoni na iindleko zemveliso.

iziphumo

Kakade ke, nje ngokufunda inqaku mnye, ukuba ngenkankulu kunokwenzeka ukuba bafunde kuzaba ngayo awuqeqeshelweyo impahla ezishelifini neevenkile. Njengoko amava ngoosomashishini nempumelelo urhwebo ngemiyinge emincinci, kungcono kulo mzekelo baqwalasele indlela 'trial kunye impazamo ", apho kweenyanga ezimbalwa kamva intloko kwindawo yorhwebo, betshintshisa impahla kuqalisa ukuqonda ukuba athengise ngayo imveliso ethile, lo gama kwiindawo ezahlukeneyo emgangathweni zorhwebo. Noko ke, Ndiyavuma, le ndlela lixesha kanye olenyayo. Ukongezelela, oko kungaba nefuthe elibi kwiintengiso bakho umzuzwana, ude "experiment". Ngapha koko, abathengi rhoqo baqhele njani imveliso ukuba ubuhlungu xa bayizisa ngesiquphe. Kunoko, icala bobuqili lesayensi, njengokuba ethengiswayo olubonakalayo.

Imfundo ngayo - nto ngokuchasene noko, icala theoretical component. Ngexesha uqeqesho, kufuneka uqale ufunde lukhulu izinto malunga izinto kufuneka zifakwe ntoni ukuze, kwaye ke uya kufumana umfanekiso jikelele ngendlela iimveliso ziza kufakwa kuvimba yakho ezithile. Kwaye, kakade, singakwazi sincoma ncwadi, apho ethengiswayo olubonakalayo ichazwe ngokwenkcukacha. Tony Morgan - umbhali le eponymous yathengiswa incwadi esifundisa ubugcisa amahle ngempumelelo ukubeka iimveliso ezishelfini. Sicebisa ukuba ufunde le ncwadi kwaye wenze izigqibo zabo.