Uphawu - producer advertising ngempumelelo

Wophawu lumelo graphic umenzi wemveliso. Nje qaphela ukuba logo kunye brand igama ezinxulumene omnye komnye, okanye ukuba ngaphezulu ngqo, i-logo - yenye indlela iintlobo ngesimbo yenkampani.

Ukuze uqonde isebenza njani lo mqondiso, vele uye nayiphi na ivenkile, kungakhathaliseki uhlobo lwemveliso. Uya kuba kraca ezaziwayo-kakuhle obonwa yi krwaqu nje ngokudlulisa. Umxholo, iilogo, iifonti kunye nemifanekiso zezona zinto ziphambili ezahlula iimpahla kukhuphiswano.

Ngaloo ndlela, uphawu kubekwa imveliso kwi icandelo elithile emarikeni, njengophawu ingqalelo kwabayityayo. Kuza kuqaliswa umsebenzi nophuhliso logo ukususela ekuqaleni kwendalo lweshishini.

Ukuze uqonde kancinci kule nxalenye ye nkampani PR ke, cinga ngoko la amagama brand:

• kufanekisela - iielementi zegrafiki, iisimboli;
• ngamazwi - inishiyali, boonobumba, amanani;
• Ludityanisiwe - indibanisela sokubekwa graphic ngomlomo.

Nokuba loluphi igama lophawu, kuba yipropathi nkampani. Uyilo zokubonwayo komsebenzi kufuneka ukukhawulelana nemigangatho ubuhle, kwicala le nkampani, kwakunye ukuba ekhumbulekayo nokuthengisa.

Ngoko ke, igama brand - oku indlela le nkampani, esebenzisa apho umboleki wenza ukukhetha esixhasa impahla ethile. Le element kuxhomekeke kwiimfuno ezizodwa:

• ukuququzelela imbono uphawu ;
• imveliso ukuqaphela;
• zivuse umnqweno lokuthenga;
• Association kunye isiqinisekiso kunye nomgangatho.

Njengoko kubonakala ngentla apha, le logo yenzelwe ngenyameko, kuthathelwa ingqalelo nkcukacha lwemarike, ozikhethayo zabathengi kunye neminye imiba emininzi. Indlela sidibanisa umsebenzi wengcibi yokuluka kunye noyilo, ukuthengisa, umba ngokusemthethweni ulwazi, ngezengqondo nenkcubeko. zibalulekile amanqakwana amabini okugqibela kuba kumazwe ahlukeneyo ukwabelana iimpawu ezifanayo zibonwa ngokwahlukileyo. Ukuba kwilizwe lethu, akukho namnye uya edidekile umfanekiso othile, ngoko omnye kuya kubangela Ndilicukuceze yoluntu. Ngoko ke, ezikhethiweyo logo makwenziwe ngenyameko, ukuba inkampani nezicwangciso ukungena kwimarike yamazwe ngamazwe.

Njengoko kukhankanyiwe ngasentla, igama lebrendi kunye nelogo ngokuqinileyo simelwe omnye komnye. Ukuqala umsebenzi uyilo graphic uphawu, musa ukulibala malunga nkcukacha zeshishini lakho. Ukuze wenze oku, sithabathela ingqalelo kungekuphela nje umfanekiso ngqo okanye umbhalo, kodwa imibala. Umboleki unxulumano ezintle kuphela ukuba yenzeke. Umzekelo, umbala obomvu ezikhanyayo ayo abonisa isenzo kwaye kuyaziwa ukuba ukutsala ingqalelo. Kodwa hayi yonke kufanelekile ukuyisebenzisa. Yellow - ezishushu kakhulu mnene. Le umthunzi lidla esetyenziselwa imisitho uthando, ubhaliso iimveliso zabantwana. Blue - umbala ingqondo, ukuze ilungele kwimveliso iinkampani zobugcisa, kwakunye naziphi na izifundo zoqeqesho. uluhlu Purple kusetyenziswa iinkampani, ezijoliswe emsebenzini yoyilo.

Konke oku inkcazo emfutshane kuphela indlela kufuneka ikhangeleke ngolu igama lophawu. Ukuba ayide icace ngokupheleleyo yintoni injongo ihlawulwa ingqalelo kangaka kule nxalenye ye-PR, uze uhlole i iilogo beebhanki kunye neenkampani mobile. Qiniseka ukuba nokuba ngaphandle ehamba iingcaciso ngokuchanekileyo na ukubona igama yeziko ngalinye kunye nophawu.