Upapasho kujoliswe, "VKontakte". ukubeka ngendlela eyiyo yaye inkqubela ngokukhawuleza

Advertising kwi social networks yenye yeendlela ezininzi ezisebenzayo ukukhuthaza kwiivenkile intanethi okanye emikhulu. Noko ke, ukuze afumane ekwiqondo eliphezulu ezijolise iintengiso kufuna ulwazi ezingundoqo. Kweli nqaku uza kufunda oko olubanzi kujoliswe intengiso nendlela ukuyenza ibe yokwenene umthombo wengeniso ishishini lakho.

Umongo zokukhomba

Okokuqala, makhe Masiqonde ukuba olunzulu intengiso wokukhomba.

mechanism Advertising, umsebenzi wakhe ijolise ekuchongeni abaphulaphuli ekujoliswe kulo, iminxeba ekujoliswe. Eyona ndlela ithandwa kakhulu kwaye olusebenzayo ukuqonda yayo social networks, kuba kulapho echitha ixesha lakhe abaninzi abantu abakubudala nezikhethwa.

Sokukhomba ngqo okanye ngokungathanga ngqo. Direct ikuvumela ukuba ukuchonga abantu abangakwaziyo nomdla okuthenga iimpahla ezifundiswayo, lo gama ngqo ku iindidi ezinxulumene lokuthengisa imveliso okanye iinkonzo ezinikwe. Kakade ke, ezisetyenziselwa kuphuhliso loshishino yabo nayiphi na iintlobo. Nangona kunjalo, lo ngowona ekujoliswe ngqo elinemveliso kakhulu.

Nokulunga tergetingovoy advertising

Ukusebenza intengiso kumgaqo yokukhethwa abaphulaphuli ekujoliswe bakwazi ukuvavanya amawaka webmasters. Eneneni, le ndlela ikuvumela ukuba ukhethe phakathi abathengi ezininzi okunokwenzeka kubasebenzisi Internet.

Kuba ukusebenza ngokufanelekileyo inkqubo yokupapashwa kufuneka uvavanyo rhoqo kunye nohlalutyo iintengiso zabo. Ngamanye amagama, kufuneka ukugcina umkhondo apho abasebenzisi yaye yintoni ixesha kudlula rhoqo iintengiso zakho uze wenze umyalelo. yokwenza kuphela nawazibonayo ayakwazi ukunika result ebalulekileyo.

Kuba ngokubeka amaphulo iintengiso, njengoko kuchaziwe ngaphambili, kuyimfuneko ukuba akhethe kwinethiwekhi yoluntu. Umzekelo, olunzulu iintengiso ezijolise kwi "VC" uyavunywa webmasters njengoko injini isebenzayo commerce ngenxa kubathengisi intanethi. Kungenxa kule womnatha lwentlalo banethuba ukulandela manani isibhengezo, uqeqesho lwabo yaye afunde umda ngosuku, nto leyo ikuvumela ukulawula imali yakho.

Ukufuna yokuHlaziya

ukufunda nje yonke nezo zentengiso kwi-intanethi, ungenza iphulo lokwazisa olusebenzayo. Kwaye oko uhlahlelo imibuzo ukufuna yenye amakhonkco ibalulekileyo ukukhuthaza izicwangciso zakho zoshishino.

Umzekelo, wena ukuphuhlisa ivenkile yakho intanethi, leyo ethengisa imveliso ukuloba. Ngokufanelekileyo, kuyimfuneko ukuhlola frequency nokuthandwa lwemiba yophendlo ngalo mbandela, ukuze umdla abathengi ukuba yokugcina yakho. Ukuqhuba azihlole kunokwenzeka kwi iinkonzo Google okanye "Yandex", ezinceda ukwenza ubalo amabinzana wangena ngumsebenzisi kwibhokisi yokukhangela. Ezo amabinzana ezizezona ethandwa, ukuze zisetyenziswe kule inkcazelo babo intanethi kunye izibhengezo zayo.

Ibiya kuthetha ukuba yonke into ilula kakhulu. Kodwa le yinxalenye ebalulekileyo uyakwazi maxa wambi zokwandisa inani labaxhasi elinokwenzeka nokwenza ekhulisa amashishini kunye nokuphuhlisa ngenkuthalo.

Ukubeka nentengiso targeting olubanzi

Ukujoliswa yeentengiso ukuya uhlengahlengiso inqwanqwa kufuneka wasondela aqikelele kakhulu. Ngapha koko, izicwangciso ephosakeleyo zinokubiza amawaka engange elahlekileyo. Ngoko ke, ukuba ukubekwa ad abanobuchule kuyimfuneko ukuba uchaze ezi zinto zilandelayo:

1. Isifundo yokwazisa. Eli phepha kufuneka ibe ikhonkco resource yangaphandle (site lakho), okanye iqela.
2. Isihloko, nekufuneka ninamathele kubathengi kunye umdla.
3. Ad Inkcazelo equka izivakalisi ezimbalwa ezichaza indlela ebhalwe ngayo isithembiso sakho.
4. imixholo leeClassifieds.
5. picture intengiso.
6. iparameters abaphulaphuli ekujoliswe (ilizwe, isixeko, isini, ubudala, iwonga yomtshato, iminqweno, ekuhlaleni).

indawo yokugqibela kufuna ingqalelo ekhethekileyo, oko njengoko kuxhomekeke kwi kuye nokusebenza zentengiso yakho. Lungisa izinto ezichazwe kuba nantoni na oyithandayo. Eyona nto ibalulekileyo kukuba abantu ezikhethiweyo ngokwenene ukulingana iikhrayitheriya wabaphulaphuli bakho target. Upapasho kujoliswe, "VKontakte" umzekelo, likuvumela ukuba utshintshe izicwangciso sendawo kunye nezicwangciso umsebenzisi nangaliphi na ixesha.

Ingaba kubiza malini?

Indawo yokuhlala ezijolise kwiintengiso, Kakade ke, kukho inkonzo ihlawulwe. Kuba ukuze uphuhlise ishishini lakho, kufuneka wenze utyalo-mali sokuqala wokunyusa yayo.

Intlawulo yentengiso senziwa izimvo kakhulu sokukhomba. Njengoko umthetho, isiqalo uthathwa ukuba 1,000 okuvelayo amaphepha abasebenzisi ukusuka kudidi abaphulaphuli ekujoliswe kulo.

Ukuba nyenyisa intengiso ngokwabo, ixabiso eliqhelekileyo ukubukela elinye uza evela engange-1 ukuya ku-3, nto leyo iya kukhululwa kwi isixa kunokuba icocekile isixa ziliwaka iimbono. Noko ke, ukuba akuqinisekanga amakhono abo, kungcono ukuba owonithemba umsebenzi iingcali, owathi ngenxa 7-10 lamawaka engange nyanga nganye iya kuxhasa ngokupheleleyo ishishini lakho.

Upapasho kujoliswe, "VKontakte"

inethiwekhi Social "VKontakte", yasekwa kwiminyaka 9 eyadlulayo, web umphuhlisi Pavlom Durovym, kuba liqonga ithandwa kakhulu zokubeka iintengiso ezijolise kakhulu. Kulapha echitha ixesha lakhe uninzi abaphulaphuli ekujoliswe kulo naluphi na uhlobo ishishini.

Ad nokubekwa "VKontakte" ilula. Ngokulula ukwenza iphulo ad, kwaye phezulu up ibhalansi yakho. Emva koko, iba window efikelelekayo ukwenza isibhengezo sentengiso. Xa ezigcweleyo kufuneka silumke kwaye uchaze amanani data kunye nabaphulaphuli echanekileyo.

Le ezijolise intengiso, "In Touch" uyakwazi ukuzisa oosomashishini ukuba amawaka abathengi kunye nenqubo eyiyo nokubekwa yayo. Eyona nto ibalulekileyo - ukuba siqwalasele umba ngamnye ngokunxulumene nokucwangcisa yayo injongo.

I ezijolise ebhengeza "abafundi"

inethiwekhi Social "Odnoklassniki", ngokwahlukileyo kwi "VC" ine abaphulaphuli abadala, ukuba kufuneka ingqalelo xa ebeka iintengiso. Mhlawumbi le nto webmasters hayi acetyiswayo ukubeka apha amaphulo.

Ukongeza, kwi "abafundi" akunakwenzeka ukuba self-sokukhomba. iphulo lokwazisa-odola kufuneka ukuthumela ileta kwidilesi yeposi nabalawuli social networks kwaye yilindele impendulo entle okanye embi. Ngokubanzi, ukusebenza kwenkqubo amagqabi kangako. Kwaye, ukuba khangela, le ndlela kangangoko kuphela yemizimveliso ezinkulu kunye neenkampani abakulungeleyo ukuchitha kuphuhliso lwabo ezigidi engange.

Ngokutsho kweengcali, ufanelwe ingqalelo yi iintengiso targeting olubanzi, "VKontakte", indawo yokuhlala entle leyo iya kuthi ilibeke entrepreneur amawaka abathengi nyanga nganye.