Uhlalutyo igama: step imfundo

resource ngalinye engundoqo lwesemantiki, nto leyo kwi webmasters ngokusebenzisa amagama, amabinzana kunye link. umntu nokubhala .iyakwazi phambi kuwanelisa site isiqulatho, kufuneka uqonde ukuba ithuba lakhe, oko kukuthi, ukuba umsebenzisi ngokukhangela ngapha injini yokukhangela, ngamanye amazwi, ukuba uhlalutyo umbuzo wophendlo. Ukunika imiyalelo esisiseko ngendlela ukuliphumeza, kufuneka uqonde ukuba yintoni na umbuzo search.

Amagama angundoqo kunye nombuzo search

Igama okanye ibinzana - loo nto wazisa umgca yokukhangela ye Google okanye Yandex. Kweli injini iqhosha yokukhangela zeeteksi sites kernel lwesemantiki aze anike ezo enesakhono, t. E. kunxibelelana yokucinga. indawo resource ujongwa nokubuyekezwa kwayo rhoqo, relink, nomthamo ubunzima reference kunye nabanye abaninzi. Kodwa ke isitshixo, kakade, kudlala iindinyana umxholo we sayithi ezifanelekileyo ukufunda nokubhala kunye ethandwayo namabinzana ezingundoqo.

analysis Tools

Wazi njani ntoni, phi kwaye xa umsebenzisi ufuna, yaye yintoni izitshixo asetyenziswe isiqulatho kwisicatshulwa? Unako ukuthatha nencwadi uze ubhale phantsi lawo ucinga ukuba iindlela ezifanelekileyo ukuba umsebenzisi 'indawo yediskhi "kwibhokisi yokukhangela, kwaye asinokwazi ukuyicazulula lento nyathelo kwaye usebenzise Lwegama ukusuka phambili iinjini zokuphendla:

• ze Google - adwords.google.com;
• ngokuba "Yandex" - wordstat.yandex.ru;
• ngokuba Rambler - adstat.rambler.ru;
• ngokuba Mail - webmaster.mail.ru.

Uhlaziyo imibuzo wophendlo ne site okhuphisana iqala eli nyathelo - ukuzoba up uluhlu lwamagama asisiseko.

Ukufuna keys

Ukumisela ngokwabo injini yokukhangela apho ufuna ukusa, kufuneka uye kwenye nkonzo zidweliswe ngasentla. Umzekelo, ukuba enze uhlahlelo imibuzo uphendlo kwi "Yandex", ngoko ke kufuneka ukutyelela wordstat.yandex.ru site, cacisa indawo ukuba unomdla (isixeko ethile, ilizwe, okanye khetha yonke imimandla) kunye kwibhokisi yokukhangela ukuba ufake elingundoqo. "Yandex Analytics" nisizise izintlu ezimbini - kuqala kunikwa yonke into ayekhangela namazwi wangena, elinesibini - kwaye inyanzelisa ntonye, ezifanayo nezo nimfunayo. Plus kumgca ngamnye iya kubonisa ukuba zingaphi izihlandlo isicelo yaziswa kule nyanga iphelileyo. Ukha ethandwa kwaye ikufutshane kwintsingiselo ukuba isitshixo sakho kunye nesiseko sayo yeyona ingundoqo lwesemantiki isiza, oko kukuthi, ubhala iitekisi, ukusebenzisa ezi mabinzana.

Uhlalutyo imibuzo wophendlo Google efanayo isimiso ukusebenza, ngaphandle kokuba apha ukuze ubone manani kufuneka ubhalise njenge kumthengisi. Kodwa ukwazi ukujonga kuphela uphendlo othandwa kakhulu, kodwa inqanaba ukhuphiswano kwiqhosha lokukhangela, kwaye ixabiso uqikelelo ngamnye intengiso click.

Kubalulekile ukuba ukuhlalutya umbuzo search yaqhutywa kwimveliso nganye, xa kufikwa evenkileni online. Umzekelo, kwi sayithi kunye lolwakhiwo spiral umkhondo manani ngokwaneleyo kuphela igama elithi "hammer". Oku kufuneka kwenziwe ngesikhundla ngalunye kuluhlu.

Ukulungiselela core kwisemantiki

Kufunyenwe ukungena ngokuchanekileyo okubhaliweyo izitshixo ebalulekileyo:

• baye kaninzi kwenzeka zamagama ezahlukeneyo, kuquka ukungena ngqo exutywe kwityala lungiswa esebenzisa izithethantonye;
• umfanekiso kufuneka siqulathe utyikityo lwe isicelo ephambili;
• Eyona nto ibalulekileyo kukuba ukuze kungafunyanwa zishicilelwe nodluliselo;
• amabinzana kumbiwa kwisicatshulwa ngqindilili okanye Italic.

Ezi ngongoma lubonisa ukuba okubhaliweyo malilungiselelwe kumndilili womsebenzisi we, ngubani oza kufunda kuyo. Ngoko ke, ne site loo umxholo a kuya kubangela kukuthemba ngakumbi kwinjini yophendlo, nto leyo eya kuthatha ukuba i-umgca phezulu search.

Ukusebenza search

Ngoko ke, siye endibazalise ezikumgangatho ophezulu site isiqulatho ethandwayo. Ngaba siyeke khona? Ngokuqinisekileyo akunjalo. Iinkcukacha-manani ze izicelo uphendlo inamandla kakhulu kwaye esoloko itshintsha phantsi kwempembelelo yeemeko ezifana imfuno, amaxesha onyaka, imikhwa, kunye nabanye. Ngoko ke, uhlalutyo imibuzo uphendlo zifuna uqikelelo yezithuthi rhoqo, kwaye azisebenzi nge-search.

Ngoko ke, kufuneka bahlole indlela meko iye yatshintsha emva izitshixo resource. Ukuze wenze oku, jonga iinkonzo esweni -. LoadImpact, Energoslon njalo Baya kubonisa indawo ye website kwiziphumo ukuba elingundoqo ibinzana elithile. Umzekelo, sifuna "stroymagazin Moscow" - indawo 5 kwi "ukuthenga izinto zokwakha eMoscow" - ndawo yesi-3. Kwaye ke kunqweneleka ukuba nenze oko kungavumelekileyo iqhosha ngalinye elikhethiweyo. Kuphela ngale ndlela niya kukuqonda oko zifunwa yaye oko kufuneka ukuguqula okubhaliweyo.

yokuhlola ukusebenza

Eyona ndlela isebenzayo ukuba aqhube uhlalutyo imibuzo nokukhangela iphulo lokwazisa - "Yandeks.Metrika". Yintoni esinokuyifunda nalo?

• isishwankathelo ngqo. Ngokutsho kwakhe, sifunda leyo elingundoqo (zokuthengwa kweempahla neenkonzo), umsebenzisi wakhangela kakhulu njengepesenti. Kuba uphuhliso loshishino ingenziwa kugxininiswa ngakumbi izinto ezithandwayo, yaye musa ukuchitha amandla okungeyomfuneko ekukhuthazeni.
• ababukeli bakho. Ngoncedo "Yandex-Crypt" uqhuba uhlalutyo ngokucokisekileyo iindwendwe - zabo isini, ubudala, iwonga ekuhlaleni (ezi data, sidla bazalise ifom yobhaliso) njengoko atyelela amaziko ngaphezu banomdla ngobekuphandwa ngako.
• Ukusebenza kunye ivame. Ngokubeka counter "Yandeks.Metriki", uyakwazi umkhondo abasebenzisi ezithile, ezifana abo baye bafikelela engobozini, wenza ukuthenga, okanye echithwe kwi sayithi ukuba imizuzu emi-3, kunye nabanye.
• "Metric" ibonelela analysis ingeniso epheleleyo yaninzi ixesha elithile, ezikarhulumente nezabucala (umsebenzisi othile okanye kummandla othile). Ngoko unako ukuqonda, awathi buyanceda ejolise uphendlo.
• Uhlalutyo lwamanani imibuzo uphendlo kufuneka kubeka wenziwe ngokubambisana kuxatyiso lwabiwo-mali olichithe kwintengiso. Ngoncedo "metric" uyakwazi ukuqikelela ukuguquka konqakrazo kunye namaphulo ad.
• iminxeba ekujoliswe. Ekubeni lo msebenzi, ungenza ngokusondeleyo esweni oko kuzisa channel izibhengezo zentengiso iindwendwe ezininzi, nto leyo ithetha ukuba njengokuba nokwandisa ibhajethi yakho kwaye siza kusebenzisa iindlela ezisebenzayo kuphela zonyuselo.
• Lwaba khrayitheriya okufanayo uhlalutyo imibuzo ukufuna kwenziwe ku "Google."

Simple analysis of sikhuphisana

resource elungiselelwe Ngokupheleleyo zahlalutywa waza wehla usebenzisa metric kunye nezinye nabancedisi zigcwaliswe kwaye zihlaziywa rhoqo, nga phezu kwayo yonke imigudu kuxakatha isiqhamo ukufumana kwi imibuzo ephezulu search. Kutheni le nto isenzeka? Mhlawumbi ngenxa yokuba kukho umntu ngaphezu kwethu. Ngaba kunokwenzeka ukuba ukulandela loo iziza ngaphandle kwemvume yabo ukuba ziqhube uphando lokujongisisa ngokucokisekileyo imibuzo zophendlo okhuphisana '? Kakade ke, ewe.

Kukho iindlela ezimbini - lula kwaye kunzima. Lokuqala - ilula kakhulu, kodwa ngamanye amaxesha inesiphumo kwaye ayifuni ixesha neendleko ezininzi. On Lwegama yakho kufuneka ukufumana nge-enjini yokukhangela sites Topa yokuqala top 5 sizivandlakanye rhoqo phezu zokugweba ezimbini - umgangatho umxholo kunye ukusebenziseka. Content kubandakanya iitekisi umdla, elifundekayo, ulwazi, luncedo, imifanekiso ezikumgangatho ophezulu kunye multimedia, kunye nezinye izinto abazalisa sayithi. Ukusebenziseka - umbono jikelele lwemvelaphi, indawo elula amaqhosha, ecacileyo nemephu site, ingxelo, kungenzeka ukuba ahlawule intanethi, iqhosha unxibelelwano kwiinethiwekhi zentlalo, yeselula, oko kukuthi bonke abasebenzisi bathi: "Sifuna ukuba ikunike lethuba uthenga ezimnandi" . Nkqu efundeka bomgca nephepha yangasemva zingachaphazela ingaba umsebenzisi uya kuhlala kwi sayithi yakho okanye yiya kwi okhuphisanayo.

Ukuba uhlolisise okhuphisana kula mabakala wagqiba ukuba yonke into ukuze, kufuneka uqhubeke le yesibini ndlela, enzulu ngakumbi ukuvavanya site yomnye umntu.

uvavanyo Ubunzulu ukhuphiswano

Ukuze wenze oku kufuneka iinkonzo ezizodwa kunye zeempendulo, umzekelo Inserp, Yazzle kunye nabanye. Bangakwazi kusetyenziswa xa livavanywa yonke loqobo nelomyinge wabonisa Iziza - TIC ne site-PR, inani lamaphepha kwisalathiso, idomeyini ubudala, kukunika, mali yo karhi, kwaye ngaphezulu. Ukwazi oku lwazi, uyakwazi ukuqhuba kuhlalutyo enye, kwakunye website yayo kwaye ubone ukuba ungakhuphisana le resource.

Thatha ujongo kwi amehlo lomsebenzisi

Uhlalutyo yemiba yophendlo iya kuba nempumelelo ngokupheleleyo ukuba ukwazi ukuhlola ngokwaneleyo izibonelelo zabo. Okokuqala, khumbula ukuba wena unguye umnini (nomphathi) yesiza, uze uzame ukuvavanya kuyo ngokwezi khrayitheriya zilandelayo:

• resource Indlela fast lilayishiwe lo zinokufumaneka?
• Yenza uyilo, ndisebenzisa ecacileyo lokuposa apho nqakraza?
• Ingaba kukho favicon (icon kwi browser tab), ukwenza isiza abonakale ngakumbi aqinileyo ngakumbi ezinye?
• Indlela ukubonisa isiza kwezinye izikhangeli kwi liso ezahlukeneyo?
• Indlela ukubonisa esizeni version ephathekayo?
• Funda zonke iitekisi. nokuba icacile, nokuba bhere umthwalo ulwazi? I wonder xa ufunda oko? Kuyinto elula ukuba ifonti efundeka nokuba, yi Ngokwahlukileyo nxamnye yangasemva page?
• Ingaba kulula ukufumana abafowunelwa bakho, ngokwemiqathango ukuziswa kunye nokuhlawulwa? Cima nokuba imephu site?
• Nokuba navigation apho? Ngayo kwiphepha efanayo ukuba umsebenzisi uyakwazi ukubuyela ingcambu ulawulo?
• Indlela ukubuza umbuzo, shiya ngokutsha? Ingaba ikhona inkqubo impendulo?
• Ngaba iinzuzo iimpahla ezabelwe? Mna ndifuna ukuthenga kubo?
• Ingaba kukho imifanekiso quality ngokwaneleyo? Zibonisa imbonakalo le mveliso?
• Nokuba amanani? Abasebenzisi kusoloko kubashiya isiza kuba abakwazi ukuphonononga apha ngaphezulu okanye ezinye.
• Nokuba iindaba zokwazisa wongezelela ekuthengeni ezintsha okanye lixesha? Mhlawumbi ke kuyimfuneko ukuba awasuse ukwenzela ukuba ukudala amava lomsebenzisi kwisiza abafileyo?

zokusombulula

Ondele ke edliwayo neyambathwayo emehlweni nkonzo kwaye livavanya bonke okhuphisana kunokwenzeka, unako ngokupheleleyo ukutshintsha indawo yayo TOP leziphumo. Indlela ukukwenza oko? Ukuze uqale, yenza uluhlu lwe yintoni eboniswa kuhlahlelo lwemiba yophendlo wabonisa abangafezekanga. Zama ukuba nkulu ukulungiswa kwayo. Bhala phantsi abo sikhuphisana, okwakubonakala kuni iingenelo. Zama ukuba zibe umsebenzi wabo. Umzekelo, ukutshintsha uyilo, ukutshintsha okubhaliweyo, yongeza imifanekiso okanye amaxabiso.

Kwisithuba senyanga okanye emva ezimbini, ukuhlalutya ezabo izixhobo endaweni naye uphendlo, esebenzisa metric ukuba bavote, leyo ukwandisa umsebenzisi ukufumana kweli xesha. Uyabona indlela iziphumo kutshintsha.

endaweni yesiphelo

Uhlalutyo efuna seo-optimizers - ndlela iqinisekileyo ukukhuthaza isayithi yakho phezulu. Kuphela ukuqonda indlela "ezimpontshelwa" isiza ezithandwayo kusithiwa izitshixo, itekisi, unxibelelwano, imifanekiso kunye nezinye isiqulatho, njengoko ke ndakuzuza ithuba zomsebenzisi, eyahluke ngayo kukhuphiswano, kuyenzeka ukuba bazuze iziphumo ngempumelelo.