Ukuxubusha kuzakuvumela umntu oshishino ukuba asabele ngokukhawuleza kwiimeko ezitshintshayo

Xa kuthelekiswa nenkomfa yenkomfa, ukubhalwa kwenkcazo yindlela ekhawulezayo yokwazisa uluntu, ngoko ke abathengi banokuthi, malunga nebhizinisi lakho, amathuba ayo, ithemba kunye neenzuzo zentsebenziswano. Ukubamba iqhinga lokubhaliweyo kwakha uluvo oluhle lokuqala, ukuxhamla ngokutsha izinto ezitsha, izinto ezigqwesileyo, ukuvumela ukuba uphendule ngokukhawuleza kwiziganeko ezenzeke kwiiyure ezidlulileyo.

Ingundoqo yesi siganeko ichazwe ngokucacileyo ngegama lesiNgesi elifutshane kwimida yalo (emfutshane, i-laconic). Ngobudlelwane bobudlelwane boluntu, oku kuthetha ukuba ubude obude besikhalazo abukwazi ukudlula imizuzu engama-30. Kuye kwenzeke kwaye kuphumelele, okuya kufikelela kwikota yeyure, kodwa kule meko kufuneka iqhutywe ngumqeqeshi we-PR wenene kunye namava amaninzi kulolu hlobo.

Ixesha elidityaniswe kakhulu likuvumela ukuba uphumelele kwigumbi elitshintshile ngokukhethekileyo, okukuvumela ukuba ulungiselele isiganeko ngokuqinisekileyo "ukusuka kumavili", "kwi-fly", ukubonelela kuphela indawo yokuma izithethi kunye neendaba. Ngako oko, ingcaciso ingenzeka phantse nayiphi na ihholo yesakhiwo solawulo, ihotele okanye i-moya. Ngexesha elifanayo, amanzi amaminerali, ikhofi, isandwich, njl.

Ukuguqula inkcazo kwintlobo ye-PR-action, ebangela umdla kuluntu, kuyimfuneko, okokuqala, ngokubambisana nesicwangciso sokwamkela. Ngenxa yexesha elincinci kakhulu, inkqubo yokubhala ingabandakanyi imbeko yenkomfa yenkomfa yenkomfa kwaye ihamba ngokukhawuleza kwintsimi yolu daba, echazwe ziithethi kwingcaciso emfutshane yenkcazelo.

Isicatshulwa sesicelo silungiselelwe kwangaphambili, kufuneka sisebenze ngokusesikweni kwaye siphucuke. Injongo yalo kukuchazela ulwazi okanye isikhundla ngokucacileyo ukuba singabandakanyi intshumayelo engalungile okanye ukuphazamisa kumajelo. Ingxelo kufuneka ibe namandla kunye nokuqondakala kwiincwadana zeendaba, ukwenzela ukuba bangayilandeli imibuzo ecacileyo.

Ixesha lakhe lihlukaniswe ngamacandelo amabini angalinganiyo. Phantse kwisithathu sithuba sichithwa kwisicelo okanye ngomyalezo wolwazi. Iibini ezithathu ezisele ziyi-blitz: intatheli zibuza imibuzo emfutshane kwaye zifumana kuzo iimpendulo ezimfutshane kodwa ezizizityebi. Ngexesha elifanayo, kunqweneleka kakhulu ukuba abantu abanokuphendula ngokukhawuleza kunye nangokucacileyo kuyo nayiphi na imibuzo kunye nokukwazi ukuphendula ngokwaneleyo kubo bavela kwisithethi.

Ukuze ubambe ngempumelelo imfutshane, umbonisi wakhe kufuneka ahlale elawula imeko kwaye, njenge-surfer, "gcina umtsalane." Umsebenzi walo kukunyusa ulwazi olunikezwa sisithethi kwaye, ngexesha elifanayo, ukugcina ngokungqongqo ixesha elifanelekileyo ukwenzela ukuba ungaguquli umcimbi kwiinkomfa zenkampani.

Ukuxubusha kungenakucingeka ngaphandle kokufaneleka kunye nexesha elifanelekileyo eliqhutywe ngabaphathi ngeentsebenziswano zokulungiselela uluntu . Iquka ukwaziswa kweendaba malunga nendawo kunye nexesha lomcimbi, ukunikezelwa komgca walo ophezulu, ukucaciswa kwemiba ephambili, ukucwangcisa umyalelo weentetho. Ngaphambi kokuqala kwenkcazo, kuyimfuneko ukujonga kwakhona kwakhona ukuba yindawo ekulungiselelwe kuyo nokuba ingaba izixhobo zomsindo kunye nevidiyo zisebenza. Kucetyiswa ukuba, ukuba kunokwenzeka, ukususa imithombo yomsindo ophazamisayo kunye nemiphumo emibi evela kwindawo yayo.

Ngaphambi koko kuyimfuneko ukulungiselela ipakethe yezixhobo apho umxholo wenkcazo uhanjiswa ngendlela yesishwankathelo okanye izibhengezo ngaphandle kokuzisa izimvo zabo kunye neengcaphuno.