Marketing Advertising

Marketing - yentengiso okanye spam?

Marketing ligama ukuba sibeve nje sonke ixesha uqala ukukhuthaza imveliso entsha okanye inkonzo. Xa ndizama ukwenza intsingiselo yalo lwentengiso lizwi, ukuzama ukufumana ukuba yintoni ebangela loo nto kwaye ufuna ukusuka ezifana yobungcali njenge marketer. Into yokuqala kule ndawo waqala nesibakala sokuba Ndafumanisa nje i-intanethi yaye wafumana inkcazelo yelizwi, ngoko ndaqalisa ukuvula i site ilandelayo yaye ndafumana umdla futhi impikiswano. Ezitenxileyo kakhulu imbono yam inkcazelo yayisenza yamaKatolika iCawa, ndiya caphula: "Marketing - Ukumthanda ummelwane kabani, apho ufumana ubabalo lukaThixo ngohlobo yenzuzo."

". Marketing kukutsala kunye nokugcinwa abathengi"; Noko ke, mna ndayifumana indoda ukuzimisela elula elula namhlanje amazwi akhe, oko kungatolikwa ngolu hlobo lulandelayo: urhwebo - ukuba yonke into uyenze ukunceda ukuthengisa imveliso okanye inkonzo kwaye uqinisekise ukuba kwakhona iklayenti kuwe umva.

Ngenxa yoko, njengokuba usomashishini, ndagqiba ukuba marketing into kwandisa izinga yentengiso kunye neengeniso zam.

Emva koko, kukho umbuzo: "Ngaba kunokwenzeka ukuba ukuphila ngaphandle lorhwebo? Ngaba ubomi kuni ulandelele umsebenzi wayo intengiso ziyanda? "

Ndifuna ukuba ndininike umzekelo ocacile ukuba ufunde kwenye iincwadi ishishini, kuquka ukuthengisa.

Ngoko ke ngenye imini kwinkomfa kwi intengiso nokwandisa nenkokeli yokuthengisa ubuza umbuzo ngqo kubaphulaphuli, "phakamisa isandla sakho, abo bakholelwa ukuba akazekeleli zorhwebo ukuba wenza kakuhle kwaye kakhulu ubomi ngaphandle kwabo." Kakade ke, yena uyazi impendulo yalo mbuzo kwaye ulindele abaphulaphuli, bayaphendula "Hayi", kodwa ... omnye nxaxheba waphakamisa isandla sakhe. Lead wamangaliswa waya kuloo mntu, wathi: ". Ndim umnini Suez Canal" "Wenza ntoni" ngaloo nxaxheba workshop wathi,

Ukuba umnini we Suez Canal, ngoko inokuba akukho mfuneko ukuthengisa, kuba nguwe kuphela niche yakho, yaye akukho ezinye emarikeni. Kodwa ke ukuba ngaba niche apho ifuneka amaxesha amaninzi mkhulu ubonelelo, apho kunokwenzeka kufuneka balumke, kuba le meko neziguquka ngokukhawuleza.

Ngesiqhelo, xa uye kwi niche apho kungekho khuphiswano, ngoko emva kokuba ngoxa uyambona lowo uzayo kwaye wenza kwa into enye, kodwa hayi okuninzi ngaphezu kwakho, akukho okuninzi mihla ngakumbi kwaye inika ithuba customers zakho ushiye kuye.

Ngoko ke, ukuba unalo ububange - awufuni ukuthengisa, kodwa ukuba ishishini lakho likudidi eyahlukileyo, wena ukuzithengisa iimfuno.

Noko ke, ngaphambi kokuqhubeka ukuba isicwangciso esiliqili kunye namaqhinga ukwandisa ratio ukuthengisa, kufuneka kuqala ukuqala umlinganiselo wabo, ukuba wenze - qala.

Yonke into akazange nangomlinganiselo, wena musa ukulawula!

Oko kukuthi, xa kusenziwa, kubonakala ngathi oku, kokuba uqale ukwazisa ubugcisa ezintsha kwaye ngaxeshanye ukuba umlinganiselo komsebenzi, kulo mzekelo, uza kumela isiphumo afunyenwe kwinqanaba "ezilungileyo" okanye "embi", yaye akukho nto ngakumbi. Ukuze ukwakha ishishini ngempumelelo kufuna umlinganiselo oluchanileyo nokurekhodwa kwezi zalathisi - enyanisweni manani sayo. Ezi bokuZoba kubonisa ngokucacileyo kakhulu yintoni ndawo ngoku ifuna ingqalelo yakho okanye indawo nawe wonwabe.

Kwabadlali kunye nabaqeqeshi nimazile elide kwaye yokusebenza rhoqo - iziphumo yomlinganiselo. wabaleka Bangaphi namhlanje, mna, ndabaleka izolo kwaye ujoliso ukunyuka okuthe chu, nto leyo ekugqibeleni iziphumo ekoyiseni nempumelelo.

Indlela eyiyo nangempumelelo umlinganiselo iziphumo

impazamo enzulu kukuba uqale ngexesha elifanayo ukwazisa chips ezahlukeneyo.

Umzekelo: Wena ndiqalile ukusasaza iintengiso kwi emgodini ngexesha elifanayo sele uqalisile ukuthengisa. Itshekhi avareji zeveki lenyuka nge 10%, kodwa andazi ukuba yintoni eyabangela oku kukhula.

Okanye, wena kwangaxeshanye banikwa iintengiso kwiimagazini ekujoliswe eziliqela kunye namaphephandaba. Khangela kwakhona linyuke nge-10%, kodwa yintoni wenza kanye oko yoko enjalo na andazi. Yaye kwixesha elizayo akuyi kuba nako kaYehova.

Ngoko ke, yenza oku kulandelayo:

Linganisa ngaphambi kokuba aqalise isixhobo ukwandisa yokuthengisa, linganisa emva kokwenza izigqibo ezifanelekileyo, ukwenza okulandelayo.

Okokuqala, khetha imithombo zakho ezintathu eziphambili abathengi zoshishino. Umzekelo: site, iiflaya, iintengiso kwiphephandaba okanye unomathotholo, njl

1. Bala ukuba zingaphi na basenokuba ngabaxhamli eza kuwe okanye onibizayo?

2. Bangaphi kubo ukuthenga?

3. Yintoni na iindleko avareji zezi ukuthenga?

4. kaninzi kangakanani ngenyanga umthengi edlulileyo yenza uthenge kuwe?

   Zama ukusebenzisa le datha kwishishini yabo namhlanje.