Yintoni ikhithi yemidiya? Press kit: isampuli

Nasiphi na imveliso, nantoni na high quality ukuze abe, kufuneka izibhengezo. ivumela kuphela intengiso ukuyenza umdla kubathengi. Ngale ndlela ukusuka kumgca indibano ukuya counter akakwazi ukwenza ngaphandle eendaba.

Izixhobo ezisetyenziswa ziingcali ukwenza uthando iimeko eziyimfuneko njengoko iintatheli, kwakunye ngqo abathengi.

Imalunga kubalulekile PR-izixhobo.

Media ...

Eyokuqala kwezi zixhobo le khithi yemidiya, nto leyo isishwankathelo ubungqina kwimveliso (inkonzo), kunye iseti yamaxwebhu ezisemgangathweni, iintetho, leyo zihlaziywa rhoqo.

abezindaba kuthetha ukufumaneka kolwazi malunga umthombo losasazo.

Contents Media whale

ulwazi iseti kucingwa epheleleyo ukuba ibonakalisa datha ilandelayo:

- igama eendaba;
- yesicelo ummeli we nkampani ukuba abaphulaphuli bakhe;
- ingcaciso engabo buqu kunye izinto ezibalulekileyo ngamajelo eendaba kunye nemithombo yayo;
- ulwazi malunga kwifomathi kokukhutshwa iindaba kunye nezinye izaziso;
- Ukwabiwa abaphulaphuli ekujoliswe kulo abaphulaphuli eendaba abafundi;
- Kwakhona ukupapasha iinkcukacha malunga nophuhliso olutsha, imiba ezizodwa, iintlobo ezintsha zezaziso eendaba;
- iimpawu ezingundoqo imidiya ekhethekileyo;
- Ulwazi kunye nezimvo malunga umthengisi kunye namaqabane, apho waqhuba ukuqaliswa kweeprojekthi;
- uluhlu umnqongo ukusebenzisa kwabo lebyi (ngokufuthi amelwe neetafile ezibonwayo, evumela ukuqonda ngcono kwempembelelo le ngobuwena ethile le ndlela, hayi ezinye);
- Amaxabiso yentengiso kunye PR-izinto, ukuthatha inxaxheba izisombululo zentengiso non-eqhelekileyo;
- iimfuno zobuGcisa izinto esele zenziwe: imifuziselo, izibhengezo-ntengiso kunye yamaxwebhu ashicilelweyo, PR-iiprojekthi;
- kumhlathi wokugqibela Luhlala abafowunelwa, ie ulwazi malunga umntu okanye iqela labantu, ngubani na oya kuninika lonke ulwazi oluyimfuneko yopapasho kunye namacandelo somhleli.

Media kit (umzekelo kweli nqaku) ikuvumela ukuba ufumane ulwazi kakhulu kumthombo omnye.

ifomathi ingcaciso release kwenzeka zombini ephepheni (iincwadana, iimagazini) kunye neenguqulelo ngekhompyutha ezi udweliso lweenkqubo womnatha. Kukho kwakhona ifomati ezimanyelwayo kunye videovypuske.

Le mbono "media kit" ngokusondeleyo enxulumene nenye ingxenye PR. Oku kuphela element kotoryyt kwabunjwa eendaba, kungakhathaliseki ukuba isiganeko sokuqala.

Osche esinye isixhobo inceda kwinkqubo yokusasaza, nekhithi cofa.

"Folder intatheli"

Cofa kit - ukusuka IsiNgesi "cinezela ikiti" - ". Iseti (kit) ucofe" ngokoqobo eliguqulelwa ngokuthi

Mhlawumbi element yesibini ibalulekileyo emva kokuba zikhutshiwe cofa ngexesha ntetho.

Umsebenzi ongundoqo cinezela ikhithi kukubonelela iintatheli emfutshane, kodwa ke ngelo xesha ulwazi olufanayo capacious ngeziganeko ngoku, malunga nxaxheba zabo ezinkulu, yaye ke, malunga inkampani ngokwayo. Inika ulwazi malunga ezidlulileyo, malunga abameli nkampani kunye impumelelo yayo. Ukuba kuliwa phezu imveliso okanye inkonzo, ujoliso yemfaneleko into ezipapashiweyo.

Contents "ifolda"

Ekubeni sele bafumanisa ukuba ikhithi cofa - yiseti ye ulwazi eendaba, kuyimfuneko ukuba ukugqiba ukuba kube lula ukuba ngandlel 'ithile kuyimfuneko ukuba kuhlenga-nokumisa.

Igama lesibini lwesi sakhi ye PR - "yolawulo ye iintatheli," ngenxa yokuba ngendlela le "ukrebe pen" ukulungiselela izixhobo zabo.

Ukuba uceba ukusebenza kwiziganeko eziliqela, uyilo kule folda ukongeza izinto eziza lula le nkqubo yokuqhelaniswa nezifundo mbandela. Maxa wambi oku kwenziwa ngokusebenzisa iphepha elinemibala.

Lincedisana imixholo cinezela womnenga ulwazi lwesandi, iifoto kunye namanqaku yaye bekgraunder njengoko liqabane umbhalo kwi siseko. Njengoko umthetho, iinkcukacha ezizizo kunye namakhonkco kwiinkcukacha zembali.

Gcwalisa ifolda kuvamise kwicala lasekunene - iinkcukacha ezibalulekileyo malunga nezinto ekhohlo ezongezelelweyo bavame.

Le ukhetho cofa yoyilo ikhithi lesibini incwadana leyo zishicilelwe kanye. Kakade ke, kukho izinto ezinjalo lula ukusebenza, kodwa ethile kukungakwazi ukongeza ngolwazi olutsha, kunye nezemali odlayo iphezulu kakhulu kunaleyo lwalo lokuqala.

Kufuneka kwimeko kwifowulda, kwaye kwinguqulelo kunye le ncwadana kufuneka ukuba ufake iinkcukacha zoqhagamshelwano, unako kumana kunye amakhadi neendaba ukuba kuya kubakho kwakhona indawo.

Nakuba kunjalo, ukwenzela ukuba siqonde ngcono ukubaluleka kwezi zixhobo ze unxibelelwano noluntu, kubalulekile ukunikela ingqalelo umzekelo ukuphunyezwa sabo.

Media Kit Journal. embodiments

Eli phephancwadi kudala ingqalelo enye iintlobo ezininzi eziqhelekileyo zomsebenzi eendaba. Okwangoku, phantse akukho nto itshintshiwe, zincediswa kuphela ngokushicilela womnatha analogu.

Iindlela ezikhoyo lowu whale eendaba supplement oopopayi, eziviwayo kunye nokutya ngevidiyo infographics. Ukuqhelaniswa licandelo ngamnye ukuqinisekisa ukuba ulwazi kuphela ekhumbulekayo, kodwa zitolikwe kakuhle.

Kuba ngezenzo ukuba bayiqonda ngayo ingqiqo ka "ikhithi yemidiya" kufuneka siqwalasele imizekelo ngobuwena yayo. ulwalathiso editions kunokuba ngokupheleleyo nantoni na. Ngoko ke, umzekelo olungileyo phephancwadi lwasekhaya malunga nemidlalo "ekhatywayo", iphepha lasekhaya izaliswe ngeenkcukacha ezizeleyo malunga amacandelo iimpapasho format yayo woyekelelo, iingongoma zentengiso, ixabiso, kwaye kukho amanani kwinani readers. Ngoncedo lwe oopopayi yenziwe kwamagama tye kwiindawo ezifanelekileyo.

Le fomati ncwadi lula kakhulu umsebenzi onxulumene kokugqitywa zentengiselwano, ukuphunyezwa kwentengiso. Ekubeni lonke ulwazi yokuqala, umboleki Kakade, ngoko yena umphathi ukuxoxa iinkcukacha ezimbalwa kuphela yingisela.

Ukongeza ifomu eshicilelweyo, ngokunxulumene nophuhliso olubanzi iindlela zobugcisa, ukukhululwa yeefomati eziviwayo kunye nevidiyo neemagazini.

Omnye umzekelo eendaba, China kakuhle eyaziwa umsasazi kwihlabathi of fashion, ubuhle, ulwalamano - Cosmopolitan.

Wonke umsebenzi bemeko- le ncwadi lujolise zokuqokelelwa kolwazi sixabisekileyo kwaye kubanga umdla kumfundi, kwaye usoloko efumaneka, "Cosmo" wazimisa network yayo analogu.

Iphepha lokuqala indawo esemthethweni Cosmopolitan iquka inkcazelo malunga nenani kukhupho draw ekhulwini sofundo. Kukho kwakhona ikhonknco iinkcukacha zoqhagamshelwano nomphathi weprojekthi kunye ithuba lokubuza imibuzo ngokusebenzisa upapasho 'iposi' iinkonzo.

Ekubeni sithetha online ummeli eendaba iminenga, awukwazi miss ithuba ukukuxelela malunga brand «yodumo ELKHART iNyaniso." umsebenzi wayo sasungulwa ngokudibene ne eTruth.com, apho wabeka iindaba kunye neentengiso ulwazi malunga nkampani.

format Wireless olu hlobo ncwadana ye «ELKHART Inyaniso" kungandisa kwirediyasi coverage loluntu ekujoliswe kulo. Apha, nangaliphi na ixesha umsebenzisi unako ukufumana iingxelo iindaba elandisiweyo nolwazi malunga naluphi na utshintsho enxulumene inkampani "Elkhart" kwaye ukufumana unxulumano ezinxulumene imithombo ukuba kuzakutelekisa umbuzo elinikiweyo. Njengenxalenye yale yoluntu online, abantu bayakwazi ukufumana ulwazi kuphela, kodwa ngeendleko blogs ngaphakathi amaphepha Internet, nibonisane, yenzani polemics, ukuze bafumane iingcebiso, ukwenza uxhulumaniso ezintsha. Kunye nale ndawo jikelele kukho ibhodi yebhulethini, kwaye ikhalenda ngokuhlela imisebenzi yabo.

On eTruth.com iindwendwe wanikela ethembekileyo kuphela yaye uqinisekise ulwazi. Phambi kokuba wakhonza kwiphephandaba neendwendwe womnatha, zonke iividiyo, amanqaku eendaba .Luqhubekekisiwe ngenyameko. Yonke ingcaciso rhoqo kuhlaziywa.

Zisebenzisane online umthombo yoshicilelo ifomu «ELKHART Inyaniso", nto leyo inceda ukukhangela ulwazi malunga nentengiso kwi ncoko eendaba, ingakumbi kumaphephandaba.

Imisebenzi eyongezelelweyo zokubonelela ngeenkonzo ukuzonwabisa wenza kwisiza esisodwa phakathi ngohlobo lwazo, nelenyuse inani labatyeleli rhoqo kubafundi 85.500 ngeveki.

eTruth.com ivumela wonke ukufumana isisombululo ukuphumeza projekthi ishishini labo.

Imizekelo press kwikhithi

Cofa kit - into ebalulekileyo ukuba umsebenzi intatheli. ukwakheka kwalo ikuvumela ukuba ukwakha isicwangciso incoko. Cofa kwikhithi (isampuli) zingahlonyelelwa okanye lincitshiswe kuxhomekeke kwiimfuno.

Ngoko ke, umzekelo, cinga iisampulu ezimbalwa.

umzekelo One

In amele inkampani "Petersburg Oil Terminal" njengoko kwisampula yokuqala. Umgca osezantsi yenkampani kukubonelela ngeenkonzo zohambo ukuthutha "ngegolide black".
Iinkampani Press ikhithi kuvalwa:
- ndlela-mbini cinezela ukukhululwa kunye nolwazi malunga ngenkonzo inkampani entsha xa kukho ulwazi ngemvelaphi malunga ulwalathiso zenkampani;

- kukho nto-sheet - izinto equlathe iinkcukacha zomntu kanye ekwakusenziwa nxaxheba projekthi;

- ulwazi zentengiso, nto leyo ebonakalisa ulwazi malunga isilogeni inkampani "Petersburg Oil yesiphelo: Izolo. Namhlanje. Ngomso ", zisayinwe nguMlawuli Jikelele MI Telesheva;

- kubhekiswa le datha ilandelayo eyiyo: amandla emveliso yenkampani, iziphumo imveliso, amathuba indlela, imiba yokusingqongileyo.

Cofa ikhithi uchaza yonke into oyidingayo malunga inkampani, ebonisa icala engcono ukwenzeka, akukho mbhengezeni, kwaye ukungqina mhaka leyi.

umzekelo ezimbini

release Press kungenzeka, siye sathi nje, ukuba zimele iimpahla kunye neenkonzo nje kuphela kodwa kwakhona ukubandakanya iziganeko zemisebenzi eyahlukeneyo. Omnye umzekelo onjalo kokupapashwa kwintlanganiso amalungu Chamber of Commerce ihlumelo eliveliswe * iziphumo Peter efanayo.

Umthamo we material iziganeko ezichazwe sheets ezintathu ezinxulumene nomsebenzi Chamber of Commerce kunyaka 2000.

Zisasuka kukunqongophala isihloko eneenkcukacha esele zenziwe, ezo indawo umgca ulwazi abanzi.

Imixholo egumbini eyayinikelwe ekuhlalutyeni umsebenzi, eninzi indawo ezinikele imiba ezisebenzayo kunye nezicwangciso zexesha elizayo. Le nyaniso-sheet iqulathe ulwazi malunga iqela iinkampani ezenza up American Chamber of Commerce. Kwakhona kukhupho eendaba wabeka ingxelo yokugqibela, ezifikelela iphepha ezisixhenxe umthamo.

Njengoko le nkampani yaye yenzelwe ukuba umboleki langaphandle, lonke ulwazi ifakwa IsiNgesi, kwaye iingxelo zokugqibela thaca ngokohlobo incwadana.

umzekelo ezintathu

Uyacetyiswa ukuba usebenzise cinezela kwikhithi ukuba sibhengeze diggings wadala kuphela. Cinezela Ukhupho kulo mzekelo esazisa abaphulaphuli asanda ezenziwe umenzi (imveliso) kwaye inikeza namakhonkco amaxwebhu asemthethweni yenkampani.

Amanqaku cinezela ikhithi wabumba:

- ikhadi ishishini;

- izinto malunga iinkonzo okanye iimveliso benkampani;

- audio olongezelelweyo.

Eshwankathela ezi zibakala zingasentla, kufanele kuqatshelwe ukuba izixhobo kutshanje ziyakusasaza ifomati yala maxesha kakhulu.

Guqula izakhiwo eendaba whale ukusuka kwimo yaso yesiqhelo, kuqala kwiinto zonke, ngenxa inkqubela lobuchwepheshe. Ekubeni ubomi Ngoku wonke umntu sithuba web sisiqingatha ngokupheleleyo, ngoko izixhobo PR ifomati bafudukela apho.

Kakade ke, loo nto ayithethi kushicilelwa hamba, azigqibi bathabatha ifomu eyahlukileyo. Ngoko, nantoni na enye incwadi self-ukuhlonipha unalo iphepha kwi Internet, engumfanekiso ngqo phephancwadi, kodwa kuphela womnatha.

Kwaye iintatheli abanakukwazi ukwenza ngaphandle eneenkcukacha yakho yokusebenza.

yimfuneko lomatshini iminenga eendaba kunye neendaba igcinwe ukufaneleka kwayo, njengoko ifom wokuqala okuluphawu kuyo nayiphi na iprojekthi, kwaye eyesibini lee ngaphandle umxholo substantive le kwisiqulatho nayiphi ncwadi, kunye neziganeko noqeqesha ngenkqubo imveliso okanye inkonzo.

PR-izixhobo - amaqabane endleleni eya isisombululo ngokupheleleyo, yaye amaza ulwazi.