Yisiphi isampuli? Isampuli ...

Abaninzi bethu bayazi ukuba umsebenzi wokuthengisa (isampula yinxalenye yayo) kubonakala iyona nto ibaluleke kakhulu kokuzisa umkhiqizo omtsha kwimarike, kunye nokwandisa imfuno yeempahla esele zithengiswa. Kakade, isixhobo esiyintloko esisetyenzisiweyo abathengisi bekude bekhangisa. Kodwa akusoloko kwanele ukukhuthaza ukuthengisa . Ngokubhekiselele kule nto, ezininzi iinkampani namhlanje zichonga kwisixhobo esinjalo njengesampuli (izabelo zokuhanjiswa kwamahhala kweesampuli zeemveliso). Sincoma ukuba uyazi le ngcamango ngakumbi ngokufunda malunga nenjongo yayo, ukusebenza kunye neentlobo.

Yisiphi isampuli?

Ngamafutshane, ungatsho ukuba isampula isixhobo sokukhuthaza imveliso kwiimarike ngokusasaza iisampula zamahhala okanye ukusasaza iisampuli njengebhonasi xa uthengisa ezinye iimveliso. Ngelo xesha, iisampuli zingahanjiswa kwivenkile, zisasazwa kubathengi abanakho ekhaya, zithunyelwa ngeposi, njl njl. Ngokweengcali ezininzi, isampula enye yeendlela eziphambili zokukhuthaza umkhiqizo omtsha. Nangona kunjalo, ukusetyenziswa kwesi sixhobo kubonisa iziphumo ezintle kwaye, ukuba kuyimfuneko, ukwanda kweevenkile eziye zithengiswa kwiimarike.

Kuliphi na ingqiqo ukwenza isampuli?

Esi sikhokelo sentengiso sinconywa ukuba sisetyenziswe kwezi zilandelayo zithathu:

- Uzisa ukuthengisa imveliso entsha kwaye ufuna ukujwayelana nabo abanokuthenga.

- Phakathi kwabathengi bemikhiqizo yakho, imfuno yalo ayikho into enhle, kwaye uceba ukuphucula lo mqondiso.

- Ufuna ukuqhuba uphando lokuthengisa, injongo yalo kukufumanisa ukuba zininzi kangakanani iimveliso zakho.

Yintoni elungileyo isampula?

Njengoko sibona, isampuli yindlela esebenza kakhulu. Emva koko, umthengi onokuthenga unikezwa ithuba elilodwa lokuzimela ngokuzimeleyo ukupakishwa, ukuqulethwe, ukubunjwa, ukunambitheka, ukulula ukusebenzisa kunye nezinye iimpawu zomveliso. Kwaye konke oku kukhululekile. Inzuzo ephambili apha kukukhangela ingqwalasela eyongeziweyo kwi-brand yakho, okwenza kube lula ukutshintsha umthengi kwimveliso enomncintiswano ibe yakho.

Ukuthengwa kweSampula yinto ekhethekileyo, kuba ikuvumela ukuba uhlanganise iintlobo ezahlukeneyo zeemveliso. Oku kubandakanya ukutya, iziqholo, iziqhumiso, iimveliso zonyango, iimveliso zezilwanyana, kunye nokunye okuninzi.

Kwaye isampula ingenziwa kuphela kwindawo yokuthengiswa kweempahla ngokukhawuleza (njengokomzekelo, ukunambitha), kodwa nakwiindawo ezivulekileyo (izitalato, ipaki, njl.). Oku kukuvumela ukunciphisa iindleko kunye nobunzima ekudibaniseni isitokethi ngokuthe ngqo kunye nokulawulwa kweevenkile. Ngoko, siyakucetyiswa ukuba sifake izibonelelo ezi zixhobo zokuthengisa.

Iingenelelo zeempendulo

Iinjongo eziphambili zi:

- Ukutsalathisa ingqwalasela eyongeziweyo yomthengi kwimveliso yakho.

- Amandla okutshintsha umthengi kwimveliso yeefemu ezikhuphisanayo kwi-brand yakho.

- Ukuqulunqwa komkhwa womthengi ukufumana ngqo impahla ekhuthazwa nguwe.

- Ukwakhiwa, kunye nokuqinisa umfanekiso omhle we-brand yakho kwamehlo yabathengi.

Iintlobo zesampuli

Kukho imimandla emithathu ephambili yokumakisha. Siphakamisa ukuba sifunde kabanzi malunga nabo.

1. Ukusasazwa kweesampuli zemveliso. Olu khetho lucinga ukuba iimpahla zisepakethe, evumela ukuba umthengi angathatha kunye nabo, kwaye xa kuyimfuneko, basebenzise ekhaya. Olu hlobo lwesampula lubizwa ngokuba ngumzekelo omiselweyo. Ukusabalalisa iisampuli kungaba phesheya kuyo yonke indawo: kwisitrato, kwi-metro, kumaziko okuthenga, njl. Kunomdla ukuba unokubona isampuli esinjalo kumakhaya omama. Kubonakala ngathi abafazi abakhathele emva kokuzalwa abakulungele ukuvakalisa nayiphi na impahla. Nangona kunjalo, ezinye iikhampani, ngokuyininzi zinikela ngemveliso yokunyamekela abantwana, zinika amantombazana abancinci imifanekiso epheleleyo yeemveliso. Ukuba umfazi unelisekile kumgangatho weempahla, ngoko kuya kwenzeka ukuba esikhathini esizayo uza kusebenzisa iimveliso zalo mqondiso.

2. Ukunambitha. Olu hlobo lwesampula lubizwa ngokuba ngumzekelo wetampu. Kule meko, abathengi abanokuthi banikezelwe ukuzama iimveliso ngqo kwiindawo zokuthengisa. Ngako oko, amathuba okuba ukuba umthengi uthanda ukunambitha okanye ezinye iimpawu zomkhiqizo, kunokwenzeka ukuba uya kukwazi ukuyithenga apha.

3. I-ferret. Olu hlobo lwesampula lubandakanya iifestile, iivenkile neehotele. Kule meko, njengomthetho, iindidi zeemveliso zilandelayo zikhuthazwa: ikhofi, engeyotywala okanye utywala, i-cigarettes.

Yintoni ekufuneka uyibuke xa kulungiswa isampuli

Ukuze umkhankaso wokukhuthaza ube yimpumelelo yakho enkulu, ezi zinto zilandelayo maziqwalaselwe:

• Ukuchaneka nokuklanywa kwendlela yokuma kunye neesampuli zeemveliso, kunye nabagqugquzeli boqeqesho. Kananjalo qwalela ingqalelo ekubukeni kwayo, kuba baya kubakho abathengi iimpahla zakho.
• Ukukhethwa kwabaphulaphuli abajoliswe kuyo, indawo kunye nexesha lezenzo. Apha kubalulekile ukubala xa igosa lorhwebo lihanjelwa liqela elikhulu labasebenzisi bakho.
• Qiniseka ukuba kuphinda uqiniseke ukuba kwisitoreji apho uceba ukusabalalisa imifanekiso engenanto, le nto ingathengwa.
• Ukubeka esweni umsebenzi wabakhuthazi. Emva koko, imeko iyakwenzeka xa eza kuthatha ezinye zeesampuli, zizinikezele ukunikezelwa.