UMthetho wokuThengisa. UMthetho we-Federal No. 38-FZ: intsingiselo

Kungekudala, ukukhangisa kuye kwanda kakhulu. Usijikeleze kuyo yonke indawo: kwi-intanethi, esitratweni, kumabonwakude, njl. Ngokuqhelekileyo, inkqubo enzulu kunye neyinkimbinkimbi, njengoko intengiso kufuneka ibe phantsi kolawulo oluqinileyo. Umthetho wesigqeba "KwiNtengiso" kunye namazwana aya kuhlaziywa kweli nqaku.

Ubume bomthetho

Ngokuhambelana noMthetho waseMthethweni "KwiNtengiso" inkqubo ehanjisiwe kukunikezelwa kolwazi oluthile ngaliphi na indlela esemthethweni, usebenzisa nayiphi na indlela kunye nayiphi na indlela. Ulwazi lungaqondiswa kwisangqa esingabonakali sabantu. Kuqwalaselwa kulo mzekelo ukubonisa ingqalelo kwinkqubo yento. Ukuqulunqwa nokugcinwa komdla kwinto ethile - le nto injongo ephambili yokuthengisa.

Ububanzi be-Federal Law bukhulu kakhulu. Ngoko, inqaku lesibini lithetha malunga nentengiso yezopolitiko, ulwazi lweenkcukacha okanye izinto zokuhlalutya, ulwazi malunga nemveliso, njl. Zonke iimfuno ezisungulwe ngumthetho, ngokuqhelekileyo zibhekisela kumenzi weempahla, kodwa zifaka izicelo kubemi abenza iinkonzo kunye nokusebenza kwintengiso.

Iimfuneko zokuvelisa iimveliso

Isiqendu sesi-5 soMthetho we-Federal "On Advertising" senza iimfuno eziphambili kwiinkqubo zentengiso. Umthetho uthi le nkqubo inokwenza unembeza kwaye unobulungisa. Nantsi into ebonakalayo yokukhangisa okungathembekanga:

• Umxholo wolwazi olungalunganga okanye olukhohlisayo malunga nemveliso evakashiweyo, kunye neempahla zabanye abakhiqizi;
• Ukufumaneka kolwazi ukuphazamisa ukuhlonipha nesithunzi somntu, kubandakanywa nomncintiswano;
• Ubuninzi beendlela zokubhengezwa: ukunikezwa phantsi kokukhangela komnye umkhiqizo, uphawu lokuthengisa olungalunganga, ulwazi olungalunganga malunga nomenzi, njl.

Ngokwahlukileyo kuyimfuneko ukuxelela ngeentengiso ezingathembekiyo. Iqulethe:

• Impawu yeempahla, ezingahambelani nokoqobo;
• Ulwazi olungalunganga malunga neenzuzo zomkhiqizo opapashwe ngenye imveliso;
• Ulwazi olungenakuthenjwa malunga nemigqaliselo yokuhanjiswa, malunga neendleko, malunga ne-assortment, njl.

Ukuthengisa akukho ndlela kufuneka kukhwezele ubundlobongela, izenzo ezingekho mthethweni, ziqulethe izinto zoononografi, njl njl.

Iintlobo zentengiso

Iziqendu 7-10 ze-Federal Law "KwiNtengiso" zilungisa iintlobo eziphambili zeenkqubo zokuthengisa. Ngaloo ndlela, iCandelo le-7 lichaza ekuqaleni ukuba akunakwenzeka ukuvakalisa phantsi kweemeko:

• Iimvula;
• Imveliso engabhalwanga;
• Impahla ngaphandle koqinisekiso;
• Impahla ngaphandle kwelayisenisi;
• Imveliso, ukuthengiswa kwayo okuvumelekileyo kwintsimi yaseburusiya;
• Ukunxila, ucuba, itywala;
• Iinkonzo zokukhupha izonyango.

Ngaphezulu, ibhajethi ibonisa iintlobo eziphambili zentengiso. Yabona apha:

• I ntengiso;
• Ukukhangisa kwezombusazwe;
• Imveliso yentengiso kunye neenkonzo ngeendlela ezikude zokuthengisa;
• Ukupapashwa kwemisebenzi.

Ezinye iingcali zihlukanisa ezinye izigaba.

Impawu zentengiso

Ukupapashwa, njengawo nawuphi na umcimbi, unenombolo yezixhobo. Ngokukodwa, apha zikhoyo:

• Ukukhangisa kweTV. Iququzelelwe ngokuhambelana neemfuno zeCandelo le-14 yalo Mthetho we-Federal. Nantsi kuthiwa akunakwenzeka ukuphazamisa intengiso kunye neenkqubo zonqulo nezentengiso, kwakunye neenkqubo ezithatha ngaphantsi kwemizuzu eyi-15 ukugqiba. Imimiselo yomgca wokusebenza kunye nobude beekhefu zorhwebo lusekwe.
• Izaziso zorhwebo. Umxholo ophambili apha ubude beekhefu zentengiso, ubude obungafaneleki ukudlula i-20% yosuku lokusasazeka kwansuku zonke.
• Ukupapashwa kwiincwadi ezipapashwe. Kufuneka ihambisane nenqaku, kwaye akufanele ibenze ngaphezu kwe-45% yomsindo wokupapashwa.
• Ukupapashwa kwi-cinema. Musa ukuphazamisa le tepi. Okukhethwa kuphela okukhethwa kukho - umgca osebenzayo okanye ukuwubonisa phambi kwefilimu.
• Ukupapashwa kweetroniki. Olu hlobo lentengiso aluvumelekanga ngaphandle kwemvume yombhalisi kunye nesalathisi.
• Ukukhangisa ngaphandle. Kumele ifakwe ngokuhambelana nemimiselo nemigaqo yokusetyenziswa kweemimandla, amabhodi ebhodi, ukuboniswa kweekhompyutha, njl njl.

Ngaloo ndlela, uMthetho we-Federal "On Advertising" ulungisa inani elikhulu lemithetho kunye neemfuno.

Ngokuphathelene nokuzilawula

Isahluko sesine soMthetho weSithili "kwiNtengiso" (No. 38-FZ) sichaza malunga neenkqubo zokuzilawula ngokwakho kwintsimi yentengiso. Yintoni le? Kulapha malunga nokuhlanganiswa kwabathengisi, okudalwe ukwenzela ukukhusela iminqweno yamalungu ayo kunye nokumelela. Umbutho uqulunqa kwaye uhlonipha imilinganiselo ethile yokuziphatha, inikezela ngokukhawuleza kule miqathango.

Imibutho yokukhangisa yokuzilawula inamalungelo amaninzi. Apha, ngokukodwa, kubalulekile ukugqamisa:

• Ukumela iminqweno yabo esemthethweni;
• Isibheno sezenzo eziqhelekileyo enkundleni;
• Ukuqwalaselwa kwamatyala ngumzimba we-antimonopoly;
• Ukuphuhliswa kwemithetho yomsebenzi wobugcisa;
• Ukuqwalaselwa kwezikhalazo;
• Ukuqokelela nokugcinwa kolwazi malunga namalungu entlangano;
• Ukugcina irejista yamalungu entlangano.

Ukuzilawula ngokuqhelekileyo kuyintlekeleko kwintsimi yentengiso.

Ukuthatha inxaxheba kwegunya le-antimonopoly

Siye sichaza ngokuthatha inxaxheba ngokuthe ngqo kwi-antimonopoly body in the sphere of advertising. Lo mzimba, ngokomthetho we-Federal Law No. 38 "KwiNtengiso", unelungelo lokufeza inani elaneleyo lemisebenzi. Ngokukodwa, apha kubalulekile ukugqamisa:

• Ukukhupha iilaydi kubavakalisi malunga nokuphulwa;
• Ukufakela isigwebo malunga nesibhengezo esithile;
• Isibheno kwinkundla yokubambisana nesitatimende ngokungabikho kwemimiselo ethile yangaphakathi;
• Ukusetyenziswa kwamanyathelo okuxanduva;
• Umbutho wohlolo kunye nezinye izinto.

Ngendlela, uphicotho lwemikhankaso yentengiso ayenziwa kuphela ngumlawuli we-antimonopoly. Kwimiqathango yokuphicothwa kwemali kufuneka ixelelwe kwakhona.

Ukukhangisa

Isiqendu 35.1 soMthetho we-Federal "On Advertising" (njengoko uhlonyelwe ngo-Matshi 28, 2017) ithi ulawulo lwengingqi kwintsimi yemveliso kunye nokuboniswa kweentengiso kufuneka kwenziwe ngokuhambelana nemigaqo eyenziwe yimithetho yeRussian Federation. Isihloko sokuhlola siqhutyelwa ukuvalwa kwesigqeba ngamagosa eemfuno ezisungulwe nguMthetho waseMthethweni ngokubhekiselele kuwo. Ziziphi izizathu zokuqhuba uphicotho? Yilokho umyalelo othi:

• Ukuphela kwexesha lokumisela umyalelo wokuphelisa ukuphulwa;
• Ukufumana izikhalazo kunye nezicelo zabemi baseburhulumenteni;
• Ukuchonga ukuphulwa okuphambili ngexesha lokuhlola, ukungaphumeleli kwemfuneko yamagunya ngamaqela entengiso;
• Ubukho bemiyalelo evela kubaphathi ukuqhuba ukuhlolwa.

Ukuhlaziywa akufanele kuthathe iintsuku ezingamashumi amabini zokusebenza zokusebenza. Nangona kunjalo, kwimiba ekhethekileyo, inokwandiswa.

Uxanduva lokuphulwa

UMthetho we-Federal No. 38-FZ "KwiNtengiso" ulungisa uxanduva lwabathengisi ngokuphula imithetho efunekayo. Ngaloo ndlela, iCandelo lama-38 yomgaqo-mgaqo-nkqubo uthi ukuphulwa komthetho kwiintengiso kubandakanya uxanduva lwabantu baseburhulumenteni kunye nabantu ngabanye (ukusuka kwinani labashishini ngabanye). Ibango inkundla yombambano iya kufika xa umzimba we-antimonopoly ubonisa ubungqina bokusasazwa kweentengiso ezingathembekiyo. Icala linokuthi lenziwe ngenkunkuma yezolawulo - ngokukodwa kubathengisi bentengiso kunye nabasasazo bokuthengisa.

Izigwebo ezihlawulwa ngabasebenzi abangenangqiqo kwiinkonzo zentengiso ziza kuhlahlo-mali-federal - malunga neepesenti ezingama-40 zesihlomelo. Iipesenti ezingama-60 ziya kwibhajethi yeli candelo.