Umgaqo-nkqubo lentengo inkampani

Intengiso kwishishini iqulathe izigaba ezininzi ezalanayo: ukuqokelelwa kunye nohlalutyo ulwazi malunga emarikeni, ekucaciseni ukugwetyelwa zeenjongo zale nkqubo amaxabiso ixesha elithile, ukhetho kwiindlela ukusetyenziswa kwayo, wabeka umgangatho amaxabiso kunye nophuhliso inkqubo ngezaphulelo kunye nezibonelelo kubo, ukulungiswa-nkqubo kwamaxabiso, ngokuxhomekeke iimeko zemarike.

Umgaqo-nkqubo kwamaxabiso lweshishini yindlela ukwenza izigqibo ezithile malunga nokuziphatha lweshishini kwimarike ukuphumeza iinjongo eziphambili yemisebenzi yoqoqosho.

Kukho iinjongo ezintathu eziziintloko iinkampani bafuna ukufikelela ngokusebenzisa nkqubo namaxabiso: promotion ukuthengisa, ukugcinwa lwemarike kunye nokukhulisa inzuzo. Ukhetho ekujoliswe limisela bubuntu apho luya kubalulwa ngokwamaxabiso lweshishini kangangexesha elithile.

Eyona njongo ephambili yale nkampani eziziiprayimari va ukhuphiswano emarikeni, kukuqinisekisa ukuthengiswa kweemveliso zabo. Oku kubaluleke ngakumbi kwiindawo apho kukho iimveliso ezizodwa kakhulu ezenziwa ngamanye abenzi. Ukhetho yale njongo kukuba imfuno yabathengi ngobuninzi kwempahla ngaphantsi kwexabiso ilastiki. Noba le njongo kunganxulunyaniswa umnqweno lweshishini kwanokwandisa ukuthengiswa kunye neengeniso ngokonyuswa ngokunciphisa ingeniso iyonke unit athengisa elowo impahla. Ukuba inkampani ilungele understate ixabiso, oko kuya kuba negalelo ukwandiswa yentengiso kwaye bamba yayigcinwa ebanzi kwimarike.

Ukuba inkampani efuna ukwandisa inzuzo, ngoko ke kufuneka afumane inzuzo yangoku. Oku kungenziwa emva ekuvavanyeni imfuno kunye neendleko, ungakhetha ixabiso, onako ukuze kubuyekezelwe iindleko kangangoko kunokwenzeka kuzo.

Ukuze ukugcina market ngokusebenzisa imigaqo-nkqubo amaxabiso kuyimfuneko ukugcina imeko kwimarike, nto leyo efuna ukwenziwa kweendlela zokunciphisa ukhuphiswano okanye ukuthintela ukuhla ukuthengisa.

nkqubo lwentengo into enzima, nto iphenjelelwa yimiba ezininzi ezahlukeneyo. Ngoko ke ekukhetheni kwicala ngokubanzi kulo mgaqo-nkqubo, iindlela eziphambili kuphuhliso amaxabiso, ingakumbi sikhatshwe yi inkonzo yentengiso, kwakunye nezinye iindawo eziyimfuneko ukuxhasa data afunyenwe ngenxa yokuba uhlalutyo olunzulu kophando lwemarike.

Amaxabiso kunye namaxabiso nomgaqo-nkqubo wenkampani yenye yeendima ezibalulekileyo lorhwebo yenkampani. Amaxabiso zixhomekeke ngqo kwelinye icala mbutho, iziphumo ishishini labo bazimisele kakhulu.

Intsingiselo-nkqubo amaxabiso azezi ukusekwa ngamaxabiso ezinjalo iimveliso, ukuze bambambe inginginya share emarikeni kunye kufikelelwe kwinqanaba awayecwangcisiwe nanzuzo eziliqili zophuhliso.

amakhonkco nkqubo lwentengo zonke izisombululo zabucala (yokuwa amaxabiso ngale ndlela, amaxabiso Extension, amaxabiso yeemveliso ezintsha, ulungelelwaniso kwamaxabiso kunye sikhuphisana, izaphulelo, njl) kwinkqubo ehlanganisiweyo (enye).

lweshishini ngalinye kwiingxaki amaxabiso efanelekileyo ngokuxhomekeke iimpawu bezinto zokwenene yayo kwezoqoqosho. nempembelelo enkulu phezu isigqibo yale miba nenkonzo yentengiso, iintloko neenkonzo zoqoqosho kunye accounting.

Okuqingqa amaxabiso iimveliso, inkampani isekelwe kuphando kwimarike, kwakunye ithathela ingqalelo iqondo yommiselo karhulumente, iimfuno imfuno, ifuthe khuphiswano, iimfuno zabathengi ihoseyile, kunye nabanye. Izimo. Ngelo xesha kuthathela criteria ingqalelo kwezoqoqosho, ngaphakathi nangaphandle.

Indlela yangaphakathi bangakhonza nkcukacha wemveliso, inkqubo yokuvelisa, ngamaqhinga zemarike, ukuhamba, imveliso, izibhengezo, inkonzo e kwiintengiso, njl

iikhrayitheriya bangaphandle ukuze ukungazinzi kwezopolitiko, ukunqongophala kwezibonelelo, amandla emali, uhlobo kwemfuno zabathengi, njl