Internet, Ukukhuthazwa kwesayithi kumajelo asekuhlaleni
Ukukhuthazwa kweeSayithi kwiNethwekhi yeNtlalo
Izindlela zokuphakamisa isayithi zihlukeneyo. Unokufumana kuphela kwiindawo ezihanjelwe rhoqo. Phakathi kweendlela ezidumileyo zokufikelela ezi njongo zi:
· Ukusetyenziswa kwe-injini yokusesha okanye okubizwa ngokuba yi-SEO-optimisation. Le ndlela yonyusa izinga lesayithi ekukhutshweni kweenjini zayo zokukhangela.
· Ukulungiswa kwangaphakathi. Oku kuthetha ukudala isakhiwo esifanelekileyo kwisayithi usebenzisa amagama aphambili ajolise ekukhuthazeni izibonelelo.
Ukuphuculwa kwangaphandle . Olu luqhagamshelwano oluvela kwamanye amasayithi. Bamele babe ngumgangatho, kunye nenani labo, ukuba kunokwenzeka, ubuninzi. Imibhalo yeekhonkco (ihange) kufuneka iqulethe amagama angundoqo.
· Sebenzisa amagama akwii-tags. Ingqwalasela enkulu yeenjini zokukhangela isebenzisa amathegi , , ,
, kunye nemeta tags.
Ukukhangisa kwangoku. Iinkonzo ezithandwa kakhulu kwezo ntengiso ziYandex Direct, Google Adwords okanye Runner.
· I-ATS yindlela yokukhuthazwa esebenzayo. Ukubhaliswa kwinkonzo enjalo, unokwandisa i-traffic kwisiza sakho, kodwa umgangatho wayo uya kuba wezantsi. Ngoku kutshanje, ezo ndlela zokukhuthazwa kwewebhusayithi ziba ngaphantsi.
· Ukukhuthazwa kwezaziso kumanethiwekhi asekuhlaleni. Le ndlela ithembise kakhulu kwaye kufuneka inikwe ingqalelo ekhethekileyo.
Iintanethi zentlalo ziindawo ezinkulu ezihanjelwe phantse imihla ngemihla enkulu kwinethiwekhi ye-intanethi yeRashiya. Eyona nto ibonakalayo phakathi kwezi zixhobo zi-Odnoklassniki kunye neVKontakte. Abaphulaphuli bala manxibelelwano baqulethwe ngabantu beeminyaka ezahlukileyo kunye nemimiselo, ininzi yawo ibe yinkampani yobudala esebenzayo. Leli qela liyakwazi ukuphendula kuyo yonke into entsha kwaye iphendule ngokukhawuleza kwizinto ezinomdla ezinika umdla. Ngoko ke, i-seo-optimtimizers ixabisa kakhulu amanethiwekhi omphakathi. Ukukhuthazwa kwezaziso kwiintanethi zentlalo kuyasebenza kakhulu kwizizathu ezininzi.
Itheknoloji yokukhuthazwa kweendawo phakathi kwabasebenzisi bezonxibelelwano zentlalo kuthiwa yiNtlalo yoLungiso lwezeNtlalo (SMO). Ukuphuculwa kwe-SMO yindlela entsha yokukhuthazwa kwezibonelelo, kodwa sele ibonakalise ukusebenza kwayo.
Le ndlela yokukhuthaza iquka ukusetyenziswa kweendlela ezintathu ezizimeleyo ezizodwa: ukuthengisa inxaxheba, indlela yokwakha iqela elijoliswe kuyo kunye nokuthengiswa kwe-viral.
Ukuthengiswa kwe-Guerrilla kukutyelela ii-sites ezifanayo kwimiba yeenkampani zayo kunye nenkqubo yokunxibelelana nabasebenzisi ukwazisa malunga neenzuzo zabo. Oku akukho ukukhangisa ngokuthe ngqo, kodwa ukuhlaziywa ngokuqinisekileyo kwabathengi bamanani kunye nabasebenzisi beemveliso. Njengomthetho, abantu bazimisele ngakumbi ukukholelwa kwingxelo enjalo kunokuba bathemba ukuthengiswa kwezorhwebo.
Indlela yokwakha iqela elijoliswe kuyo kukudala iqela ngolwazi malunga neshishini lakho. Abathathi-nxaxheba bayamenywa kule qela ukuba baqwalasele imisebenzi yabo. Unokwenza iqela ngobunjani bomntu, ikhathalogu yemveliso, imenyu ekhethekileyo ekhethekileyo.
Ukuthengiswa kwe-Viral yindlela yokubeka isikhangiso kwi-intanethi yintlalo, leyo, ngokubangela umdla, ikhuthaza abathathi-nxaxheba ukuba bayifake kumaphepha abo, ngaloo ndlela bancede ekukhuthazeni isayithi lomqambi.
Ukupapashwa kwiintanethi zentlalo kukhula ngokukhawuleza. Ngoko ke, ukukhuthazwa kweziza ekunxibelelweni kwezentlalo kuyathandwa kakhulu.
Ngo-2010, umthamo wezo ntengiso wanda nge-30% ngokuthelekiswa nomnyaka odlulileyo. Ngo-2011, ukukhula kwawo akungaphantsi. Ewe, amanethiwekhi aseNtshona aphakamileyo ukusuka kule ngcamango kuneRashiya. Nangona kunjalo, amanethiwekhi aseRashiya akanakho ubuncinane. Namhlanje abaphulaphuli babo badlula abantu abayizigidi ezingama-60, ngoko ke banempumelelo ngokuphumelelayo nemisebenzi yokutsala abathengi abatsha.
Iintanethi zentlalo zilungele ukukhuthazwa, kuba zivumela abasebenzisi ukuba benze umxholo ngokuzimeleyo, baxoxe, babelane ngolwazi, banxibelelane nabanye. Ukongeza kwiintanethi zentlalo, unokufaka iiblogs, ii-microblogs kunye nezinye izixhobo ezifanayo.
Ukunyuswa kwamaziko kwiintanethi zentlalo kugxininiswe ekutsaleni ingqwalaselo yeenjini zokukhangela, kodwa abajoliswe kuzo. Oku kuyimfuneko ukuphucula umfanekiso kunye nokwandisa inani labathengi.
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