Zentengiso Native: nezimaphambili ezingundoqo, imizekelo, ukusebenza

Nangona okwakubonakala uhlobo, izibhengezo internet kakhulu obungabangeli mdla. izibhengezo Standard, pop-up, i-imeyile zendaba, izikhundla zokwazisa - bonke ukuba zidluliselwe kwi yomsebenzisi, ngoko ntonje umyalezo izibhengezo zibekwe ngendlela elolo hlobo akuthethi ukuba impendulo efanelekileyo evela abaphulaphuli ekujoliswe. Kunzima ukufumana kwi Internet yinto ngokwenene ezintsha kunye nomtsalane, ngoko intengiso lweenkobe luya lusiba nochatha kwiminyaka yakutshanje, kubonakala ukuba indawo ethembisa kakhulu ngama-intanethi.

Yintoni advertising Native?

Olu hlobo izibhengezo phantse yinto enzima isiqulatho njengesiqhelo, kuyabonakala akunjalo, akunamsebenzi kubangele ubuhlungu kunye ukungafunwa, njengoko intengiso oluqhelekileyo. Kunoko, umsebenzisi ubona njengokuba uhlobo lolwazi luncedo wena, iingcebiso elungileyo, yaye kuva ufuna ukusisebenzisa practice. Oku kube kwakhona inqaku, iposi, uphononongo ezingezo-ezithengisayo ngemvelo, emibuzo okanye iimvavanyo, yonyuso ngezihloko imiba.

Usekhaya ad ifomathi (elivela kwigama lomthonyama - zendalo) kufuneka stylistically efana eqongeni apho ibekwe, yaye inkangeleko ufana nomnye elinguvimba weencwadi. Kulo mzekelo, iqhaga plug-in nje ayisazi kwaye iza kunqumla ukusuka show, nto leyo ethetha ukuba ulwazi ifikelela umsebenzisi.

Ngokutsho uphando ngu ezichaza Plus (enye ukwandiswa athandwa kakhulu ekuvaleni umxholo engafunwayo), izibhengezo ndazalelwa phakathi iindawo lokugqibela ingcaphukiso lwabasebenzisi. akulula ukunikela ingqalelo abasebenzisi, oko kudla bengazi ukwabelana kunye nabahlobo kunye nentsapho, Kakade ke, ukuba izinto zokufunda ngokwenene ekhethekileyo, kuluncedo kwaye unika umdla.

Zonke iingenelo izibhengezo zomthonyama

Njengoko sele kukhankanyiwe, amava jikelele nentengiso zomthonyama lubonisa ukuba iimvakalelo ubuncinane kucaphukisa abangele elibi abaphulaphuli ekujoliswe kulo, ukuze kwandiswe ukusebenza brand ukunyaniseka. Ukongeza, kukho iingenelo ezininzi zentengiso zomthonyama:

• Kusoloko okwindawo apho kuba nomdla wokufunda okanye bona;
• i umdla ngakumbi umxholo, ayanda amathuba okuba iintengiso "iya kuya kubantu '- isiphumo ebizwa ngokuba' ilizwi lomlomo";
• kuba nzima ukuba ukuvala, yaye ngoko, umyalezo intengiso ifikelela umsebenzisi ngqo;
• oko khona phantse nasiphi na isixhobo yemultimedia.

A bit ngayo iintsilelo

Nayiphi na, nkqu intengiso kakhulu, ayikho ngaphandle kuneengxaki. Ngu bendlela zentengiso ndazalelwa kuyimfuneko ukuthwala imingcipheko lokulahlekelwa lithemba, ukuba umsebenzisi uyazi ukuba umthombo umdla yolwazi baphuma ukuya kuhlawulelwa liSebe nabaxhasi. Enye ethile - ukuntsonkotha ekudaleni lokuguqula umxholo isayithi ethile web, kwakunye neendleko eziphezulu zezi nkqubo.

intengiso Native kwi internet mobile

Namhlanje, iintengiso kwi-Internet mobile kubaluleke ngakumbi kuba umsebenzisi avareji ichitha emnxebeni izihlandlo eziliqela ixesha elide ngaphezu computer. A ithuba kuthathwa mobile phone kuphela "wumbi" izibhengezo, njengesiqhelo iintlobo zalo (amalaphu anomyalezo, pop-ups, njl) phakathi kwezi meko uthintelwe, kwaye esinye isiqingatha ekukruqulayo nje umsebenzisi, othatha uninzi screen encinane.

Ubunzima ephambili kuxhomekeke kwinto yokuba iintengiso zomthonyama kubasebenzisi abanomdla, yaye oku ngaphandle kokuba umxholo ukuba umgangatho ophezulu. Iingcali baza ukwenza yeefomati intengiso entsha. Umzekelo, ukudala ividiyo wentsholongwane egazini, iphepha lemibuzo ozikhethela okanye izicelo mobile wazenza mntu umyalezo izibhengezo.

Ad Native ku Instagram

yonke indlela le ntengiso e networks Instagram lwentlalo kunye Facebook. Nje zibeka enomtsalane ifoto original usebenzisa imveliso ezipapashiweyo, ukuba enze oko egameni njengomsebenzisi oqhelekileyo, hayi inkampani. Umntu ubona umfanekiso, uza kuqonda oko njengomyalezo zentengiso ethe ngqo, ngokunjalo "ulapho, kwaye yiloo nto le bani unako ukuyenza (okanye loo nto iza kukhangeleka njani na)." Kwaye, mhlawumbi, ufuna ukusebenzisa into ngokwayo. nentengiso isoloko isetyenziswa abathengisi tshama, izinto ingcibi, izinto zokudlala abantwana kunye nempahla.

Makhe sithethe isicelo ngempumelelo intengiso zomthonyama ngakumbi.

Imizekelo "izibhengezo wumbi"

intengiso Native idla ngokusetyenziswa ukukhuthaza kwishishini lokwenziwa kweefilim. Nanku umzekelo ocacileyo. inkampani movie Netflix uxhasa inqaku lephephandaba The New York Times, ngomhla iingxaki abafazi amabanjwa, ngoko nazo entolongweni, yaye yintoni isiphelo sabo emva kokukhululwa kwabo. Eli nqaku nentatheli ucela uluvo ingcali kumbhali ngayo kwimbali yobomi "Orange - omnyama omtsha" Piper Kerman, Netflix uye waphefumlela ekudalweni thotho efanayo. Ngenxa yoko, ebhengeza bevuthela, kwaye inkampani le yabonakala onomtsalane ngokwakho, njengoko naziyo, kwaye igxininisa kwiingxaki esematheni yoluntu.

Omnye umzekelo achaze ingxelo kubaluleke kangakanani ukusuka abaphulaphuli kunye amathuba eyonwabisayo. Xa isayithi Series yapapasha yomntu uluvo, "Ubuya kufela kule game ezitroneni?", The series yokugqibela show ibonwe ngabasebenzisi ngaphezulu kwezigidi ezi-8.

Upapasho isebenzayo usoloko ethetha malunga nenzuzo kubathengi. Umzekelo, Starbucks coffee shop chain liye laxhasa inqaku malunga iinzuzo coffee umsebenzi yengqondo.

Ukusebenziseka iimpahla zipapashwe ngokufanelekileyo angamelwa ngendlela olubonakalayo. uyilo Magazine isihloko nesimbo Ekhaya lapapasha inqaku malunga "10 zinto luncedo ekhitshini," apho zanikezelwa 10 ikhitshi fantastically ebunjwe yi ngumthengi-umenzi ifanitshala ekhitshini.

ngcembe Ad Native senzeka kurhwebo kwiintengiso zasekhaya. Enye yeeprojekthi yimpumelelo Ziquka uthotho lwamanqaku "kwisiqingatha sesibini", apho abalinganiswa bethetha iindawo umdla of Kiev, yaye kumaxesha ixesha ukufota kwi Volkswagen Polo imvelaphi.

intengiso Native, imizekelo apho kwaxoxwa apha, kuphela inxalenye encinane iindlela somthengisi kakhulu yokuqala. Apho enye ngempumelelo kubeka Ad Native?

kumaqonga Popular

Apho ukubeka "intengiso ongabonakaliyo 'ukuyenza ibonakale?

1) amanqaku zokwazisa (umzekelo, self-catering) - umboleki banikwa izinto umdla, ukusuka apho kunokuthi abafumana izibonelelo ezibambekayo ngokwabo.

2) Blogs - abasebenzisi ndiyabona iintengiso kumfundi wonke umntu odumileyo okanye a Blogger ethandwayo. Kugxininiswa ngoko kungekhona imveliso ezipapashiweyo, kwaye njengaye ukusetyenziswa kwayo.

3) uphononongo - ngokusekelwe uluvo anegunya kuthelekiswa iimveliso eziliqela, yaye iluncedo uyonyulwa ukuba axhase kraca.

4) Izicelo Iselula - isixhobo ezinxulumene inkqubo yenkampani. Umzekelo, kuthotho uqeqesho Nike okanye uludwe lweengoma ezivela Pandora.

5) Networks Social - Abasebenzisi ukwabelana iifoto okanye izithuba malunga nokusebenza, ubuhle, ubunjalo, njl naluphi na uhlobo.

6) iividiyo wentsholongwane kwi YouTube.

endaweni yesiphelo

intengiso Native zesini kuqwalaselwa ukufunyanwa mihla nokukhuthaza urhwebo uphawu kwi emarikeni. Kuyinto unique, iluncedo, abe engalubambi baxabane embi evela umthengi. Ngoko awubonakali, kodwa kuyo yonke indawo - kwifowuni wethu, ikhompyutha, kwincoko nomhlobo, xa intloko yethu. Sithatha intengiso yendalo kwinqanaba ienjini, kwaye impahla eyibhengezayo njengento esizisweleyo, luncedo kunye ebalulekileyo. Ngamanye amazwi, Ad Native - le ndlela iphumelelayo ukuphembelela umntu ngaphandle kwemvume yakhe.

Ngelo xesha linye creator zentengiso kufuneka ungalibali ukuba umyalezo, eli liyithweleyo umyalezo kufuneka weva ngumsebenzisi, kungenjalo iprojekthi eninzi akayi kuyitshabalalisa naziphi na iziphumo. Qwalasela umgca entle phakathi izibhengezo ndlongondlongo kunye neengcebiso esekelwe uluvo onegunya. Qokelela malungana umbono, hlola ukuba nazivayo, kodwa kulo mzekelo Kuyenzeka ukufumana zinqwenelekayo ifuthe kweli phulo.