Segmentation Market - kuba yinxalenye lorhwebo

segmentation Market - inkqubo yokuzahlula yemarike (abathengi) ngokwamaqela ngokwemiqathango ethile. Eyona njongo iphambili yale nyathelo ukufunda indlela yeqela kumba othile, kunye nokukhethwa ekujoliswe (komhlaba) esi siqingatha. Segmentation yemarike usesikhundleni ku lawula naluphi na uphando kwimarike umxhasi isiseko yenkampani.

Yintoni na le segmentation imakethi

Nayiphi na inkampani isebenza kubathengi bayo. Ngokuqhelekileyo, bonke ezahlukeneyo ngendlela enye okanye omnye komnye. segmentation Market - inkqubo yokwabiwa ezithile iparameters ezahlula iqela omnye komnye. Omnye kwenye uyakwazi ukwahlula indawo yakhe yokuhlala, imikhwa, ubume ekuhlaleni, iinkolelo zonqulo, yaye isimo sengqondo. Kuthathelwa ingqalelo zonke ezi zinto zahlukileyo, inkampani unako ukuvelisa iimveliso ezahlukeneyo kwisigaba ngasinye. Iqela ngalinye le eyahlukileyo ngokwendalo komnye. Omnye umahluko linani lazo. Iinkampani ezininzi ukujonga kuphela kwiqela kakhulu ezininzi. Nangona kukho iinkampani ezininzi, nto leyo ingqalelo encane ingxenye. Oku kwenza ukuba baphephe kukhuphiswano enkulu yaye babe abathengi rhoqo. Segmentation ikuvumela ukuba ukuhlola ngcono nabathengi, kwakunye ekuboneni amaqela musa ukusebenzisa iinkonzo kwinkampani ethile. Ngoko ke, lo segmentation yemarike - kuba yinxalenye ebalulekileyo kwimisebenzi yayo nayiphi na inkampani. Le meko lusekelwe kwiinqobo ezithile.

izimiso segmentation Market

Ezi ziqwempu zisenokwahluka ngokwemimiselo ezininzi:

1. Ngokwendawo. Abaxumi lungahlulwa-hlulwa ibe labantu yasezidolophini neyasemaphandleni, ngokunjalo ekuhlaleni - kwiingingqi, izixeko kunye namazwe.
2. By lwabantu. Avamise kakhulu kokwahlulwa basenokuba ngabaxhamli ngu ubudala, inqanaba ingeniso kunye nobume bomtshato. Phakathi kwezinye: inkolo kunye nomsebenzi.
3. Ngokutsho qho psychographic. Esi sigaba zadweliswa ngokobunjani yabathengi yomntu othile. Kukho iindlela ezahlukeneyo yokuqingqa uhlobo psychographic lomntu apho kukho segmentation emarikeni. Umzekelo kungaquka ngubani omnye maqela mabini - ku psihotsentrikam okanye allotsentrikam.

Phakathi kwezinye izinto kusenokwenzeka ukuba ukwaba abathengi yi ngokunxulumene yabo imveliso, style ukusetyenziswa kunye neempawu zakhe.

Indlela ukwaba ziqwempu

Ukukhethwa imveliso zingachaphazela abathengi ubudala nje omnye, kodwa, umzekelo, ingeniso okanye indawo ahlala kuyo. Ngoko ke, le ndlela iya elikhankanyiweyo kufundonzulu zabasebenzisi, ucaca uza kuba zibonakale kuyo yonke imeko emarikeni. Ngelo xesha elinye inani elikhulu imiqondiso nzima kakhulu le meko. Ngamafutshane, le ziqwempu ngakumbi, abathengi ngaphantsi kwiqela ngalinye. Indlela ukwaba inxalenye yaye oko parameters iya kuxhomekeka iimpawu ngamnye lweshishini.

Ngoko ke, lo segmentation yemarike - yinkqubo ezimele zenzeke ngokomfuziselo ethile, kuxhomekeke iinjongo lweshishini.