Ivodka "Smirnov" (Smirnoff): iintlobo, amaxabiso. indaba brand

AmaRashiya amaninzi kukho uluvo eziphosakeleyo yevodka - imveliso yemveli Russian. Enyanisweni ivodka njengoko othululwayo lubonakele kuphela kwinkulungwane XVI. Amathandathu eminyaka ngaphambi kokuba prototype sifunyenwe igqirha wasePersi, Mark ethanol ecocekileyo ulwelo. Ekuqaleni igama elithi "ivodka" waba intsingiselo eyahlukileyo - ngoko ngokuba infusions esintu. Abo basebenzisa utywala okanye inxaxheba kurhwebo iwayini, phantsi nehlazo yoluntu. Ekuhambeni kwexesha, Noko ke, yonke into yatshintsha. Emva nje ambalwa eminyaka, kwafunyaniswa ukuveliswa ivodka, ngokuthe ngcembe ajike abe iintlobo ezaziwayo-kakuhle. Omnye wabo - brand Smirnoff.

"Smirnov" yevodka. ekuqaleni

Okwangoku, i-brand lelinye phambili ehlabathini lonke. Umzekelo, ubonelelo yevodka "Smirnov" wavelisa kumazwe angaphezu kwama-130 ezahlukeneyo. Brand ithathwa ngunozala Petra Smirnova, ngexesha ukuba smart, ngokwaneleyo yokufumana indlu angabizi urhwebo, oxhaphaza umalume wakhe. Kwathi, ababusi eRashiya. Smirnov avelise imveliso ulunge kakhulu kumgangatho (kufuneka kuthiwe, wadlala indima ngokwemimiselo yeendleko yevodka - akuzange kube nefikelelekayo kumntu wonke), waba nomdla kwibhotwe asebukhosini. Xa incasa nisele yena umlawuli, uPetros Smirnov wamiselwa Umthengisi wakhe. Kamva, xa ivodka zikhonjiswe iindwendwe kwamanye amazwe, izindululo ezifanayo Smirnov evela Royals of Italy naseSweden.

ushishino oluqhubekayo

Okubuhlungu engalindelekanga ukuba ishishini unamathupha yaba revolution, ngoko ke ishishini losapho udlule uyise Petra Smirnova unika oonyana abathathu, kwaye inkampani igama imbeko yabo. Omnye (Nicholas), kungekudala waphuma ishishini lilonke, lo gama ezinye ezimbini waqhubeka ukuphuhlisa oluyi-umgangatho, kwanomnikelo eqolo. Emva kokufa unyana omdala uPetros imisebenzi wafudukela ezandleni umzalwana Vladimir ezisele, ngeli xesha wayesaziwa ngokuba wayengumfuyi yimpumelelo. Vladimir ukwambatha kumsinga ukukhululwa yevodka, eqonda unyaka kwiibhokisi ubuncinane kwezigidi ezine. Bambalwa abantu bazi, kodwa uluhlu lweemveliso yorhwebo yendlu Pet Smirnov yi amagama ubuncinane 400. Kodwa ke athandwa kakhulu phakathi kwabo ulonwabele iresiphi kule nombolo 21 (itheyibhile iwayini №21).

Umehluko baso neyanamhlanje ezintathu. Ukongeza kwakhona yavelisa iintlobo kundikhumbuza yevodka "Chinovnik" yaye "Pushkin", ivodka "Suharnichek 'iwayini yetafile №31. Abalweli uhulumeni zonke mveliso zabucala ayizange kudlula kule ngxaki, kwaye mveliso Smirnov. Noko ke, uVladimir wakwazi nje kuphela thutha Russia, kodwa ukukhuthaza ishishini kunye bang, kodwa nakwamanye amazwe.

A ukufudukela kwelinye ilizwe

Ekubeni wafika kummandla omtsha, Vladimir Smirnov akazange afumane inkxaso kumashishini asekuhlaleni. Nantsi ke ayimangalisi ngenxa ivodka kumazwe aseYurophu ngoko wayengenayo ingcamango. Vladimir kwakufuneka baqale kwakhona izihlandlo eziliqela phambi kokuba yevodka "Smirnov" iyaziwa kungekuphela nje isiselo yemveli, kodwa nje lophawu ezaziwayo-kakuhle.

Isiphumo weshishini ntsapho yagqiba ukudibana ne Rudolf Kyunettom - omnye bathengisela kakuhle owaziwayo wakholosa yengqolowa. Vladimir ivumile ukuba athengise amalungelo awodwa ukuba imveliso yesiselo kunye nolwabiwo uphawu yevodka ngoku Ste. UPierre Smirnoff Fils, kunye nonyaka kamva Smirnov walishiya eli hlabathi. Rudolph izicwangciso ukuze uqalise iprojekthi nenxa nokuzalisekisa isiselo entsha, kodwa ukukhulisa rating kwisiqalo of Bourbon sele oluthandayo American kunye igin kwakungelula. Izinto zahamba kakuhle xa ivodka waba nomdla uMongameli Iinkampani utywala Hyublayn Dzhon Martin.

ijika engalindelekanga

Dzhon Martin wenyuka, njengoko kufuneka zibekwe Smirnoff yevodka. Watshayelela yakhe kwinginginya nje isiselo lula ngakumbi yaye engeneka, kodwa amatsha kunye eyahlukileyo kwezinye iimpawu utywala. Ngaphezu koko, usomashishini onengqondo isincomo ibe luyinto nayiphi cocktail, ezizezi neziselo cocktail ziyathandwa yaye kwemfuno ngelo xesha kakhulu. Ngoko ke, ivodka "Smirnov" ngoku njengesithuba esipapashwe iwhiskey emhlophe ukuba akukho ivumba kunye nemvakalo. Akubuzwa ukuba nogazi "iwhiskey white" nangoko lenyuka laya kutsho kumda. Isithethe entsha kokusungulwa kakhulu ethandwa cocktail Moscow ababekwiPark, eyenziwe utywala ijinja, ivodka kwaye isiqwenga ginger. Kuyimfuneko yaba unikezelo othululwayo kwi imagi yobhedu.

Uzuko "uyiZisa white"

America Wawuchola ke loo mkhuba ezintsha ezeza ngokukhawuleza phakathi imizi ezaziwayo-kakuhle iholide. Isiseko zonke cocktails uye waba Smirnoff - Three, zibonakaliswa ncono ngohlobo lwabo okuphindwe ezinxilisayo. Kunye "Moscow imeyile" uzuko baqala ukusebenzisa cocktails ezifana "uMariya Igazi" okanye "screwdriver", kudityaniswe ntlobo ezahlukeneyo kunye nencasa iziqhamo.

Kungenxa yoku ezinye iibrand yevodka nangoko uphelelwa isibheno wayo - kwaba imveliso esemgangathweni ngokwaneleyo, kwenziwa ngokupheleleyo isithethe sisasazwa Vladimir Smirnov. Hi ndlela leyi, nembono ukuba oku igama othululwayo ngenxa iimpawu zayo. Ivodka ke ayibhuqwanga intloko abanxilileyo kuba si- zingqondweni wengozi, umntu onxilileyo kancinane, zimshiya nangoku. Kuphela emva kokuba nokukhuthazwa lophawu, oko kwazeka ukuba ekwakuthiwe emva kwabayili zabo.

iimpawu ezikhethekileyo

ngokwenene ivodka "Smirnov" yaba linyathelo ngaphezulu kunazo zonke ezinye iintlobo ezifanayo. Okuninzi uPetros Smirnov ikwazile nokuphuhlisa ubuchwepheshe ukuba ngokomgangatho kususwa eselwayo izakhi eziyityhefu. zicocekile sobala nje umthombo wamanzi, kuhluzeka namalahle ziyasebenza eyenziwe obubalaseleyo okuziinkozo utywala, ithambile, uthambile; ivodka kwakunzima ngokungafaniyo nayiphi na enye. ingqalelo ekhethekileyo yahlawulwa amanzi iipropati ezizodwa.

Namhlanje, bonwabele ukungcamla zisele kunye bonke abantu, makuqatshelwe ukuba emva ukusela emlonyeni akuthethi kuhlala ekugqibeleni kuba mnandi, kwaye kusasa zange abe yintloko (ngamaxabiso elifanelekileyo). Kwaye ke infusions zonyango yale ivodka wafumana qualitative kakuhle ukuyisebenzisa. Kuyinto eyaziwayo kakuhle, loo nto iingcambu kuphela Russian ngoku Three "Smirnov". iziselo nomakhi - Diageo (UK). Ukuba zithandwa kwi US, ivodka ngokukhawuleza wafumana abalandeli yayo ehlabathini lonke.

Yaye ekupheleni

Kwaye namhlanje bungalahleki kwesinomhlwa iimpawu zayo zemveli yevodka "Smirnov". Ixabiso kulo mzekelo uthetha umgangatho. Ukuba amehlo akho uhlangabezana ibhotile neendleko engange ngaphantsi abangaphezu kwamakhulu amahlanu ngamnye ezilikhulu ngeemililitha - mhlawumbi njengentsomi. Musa ukukhangela ukuba utywala ezivenkileni ezincinane, iimveliso ezikumgangatho ophezulu zithengiswa kuphela ngemixokelelwane esikhulu.

Ukunenzela lula, lo tywala iboniswe elichithelwe zizinto ezahlukeneyo - ivodka "Smirnov" iilitha ezi-3, ilitha 1, ilitha 0.7 no 0.5. Wadala kwaye unwound iinzame ezidibeneyo yevodka Russian kwaye zaseMerika edume ngokuba "American Smirnovka". Namhlanje, utywala lisetyenziswa njengesiseko cocktails kakhulu nendlela zexabiso zifundiswa leeholide ndawo elite kangangethuba imali eninzi.