Isigama Design ngemizobo: Yintoni na imifanekiso?

"Imifanekiso", "logo", "umqondiso", "umqondiso" - Abantu abaninzi beva la mazwi, kwaye belizwe zisetyenziswa kwintetho yakhe. Kodwa ngoxa bambalwa bayazi ixabiso zabo ezichanekileyo, yaye xa kufanelekile ukusebenzisa loo mazwi. Yintoni omfuziselo kunye umqondiso? Kutheni indlela zivela ngokuba umfanekiso-logo? Indlela ukuqonda ngumthengi kwaye wenze kanye oko animele? Kweli nqaku, siza kuxubusha oko kuthethwa "omfuziselo" nokusetyenziswa kwayo elichanekileyo. Kwakhona, sicinga inkcazelo yamagama ngasentla.

Ntoni igama elithi "logo"?

Liguqulwe lithatyathwa kwigama lesiGrike elithetha "uhombiso khaxa, unama". Great Soviet Encyclopedia unika impendulo ilandelayo umbuzo othi "yintoni le omfuziselo": Uphawu izinto ezithile okanye izimvo ngokusebenzisa izixhobo lomzobo. Ngamanye amaxesha inokufana nje lo. Umzekelo, umfanekiso evukuthu - lo ngumfuziselo intshukumo iPacific. Ngamanye amazwi, oku uhlobo yokomfuziselo zalo mfanekiso. Ngokutsho Modern Dictionary of Economics ekuphenduleni umbuzo othi, "yintoni le omfuziselo" - inkomba ngqo kwisiqulatho kombono kunokuba kumfanekiso ngqo.

Ezi nkcazelo linokusetyenziswa ingcamango "umqondiso graphic." Noko ke, igama elithi kubomi bemihla ngemihla, ugalelwe ioli ingqiqo ka "ngokuqinileyo umqondiso", "uphawu" kwaye kwezinye iimeko nkqu elithi "uphawu". Ngamanye amaxesha -graphic usebenzisa oomahluko ezahlukeneyo kule kota othile, kodwa ngaphantsi iyaziwa, umntu sele ukubona iziphumo zomsebenzi ayisoloko ukwanelisa umthengi. Kubonakala ukuba client kunye artist abathetha iilwimi ezahlukeneyo. Ngako oko ke kucace futhi ukunika inkcazo kunye nezinye iinkcazelo ezisetyenziswa medium of abayili bemizobo.

Yintoni logo?

Lo mfanekiso yokuqala, isimbo, ukudlulisa ngokupheleleyo okanye emfutshane igama lenkampani, iimveliso okanye iinkonzo ukuba ishishini ezingundoqo kule nkampani. Yenzelwe ukutsala ingqalelo basenokuba ngabaxhamli beenkonzo okanye abathengi. Ngenxa yesi sizathu, sinokugqiba ukuba logo luhlobo indibanisela ayahlukahlukenanga koonobumba. Oku kunokuba igama lophawu okanye inkampani, ebhalwe ngefonti ethile, calligraphic boonobumba, monogram okanye monogram. Ngoko ke, akunakwenzeka ukuba logo igama lophawu okanye umqondiso. Noko ke, abayili ezininzi ngenxa yesono kwaye bayithwale kwinginginya. Ngoko ke, siza kuqwalasela umba "umqondiso."

Inkcazo "umqondiso"

Eli gama idla izinto into olubanzi ukuba unalo ixabiso elithile, ukhonza isalathiso, ukumelwa, okanye enye ubhalo into (izenzo, iziganeko njalo njalo). Ngamanye amazwi, lo umqondiso - indlela ukusasaza ulwazi oluthile. Umzekelo, iimpawu zendlela kukho uhlobo eqhelekileyo kumqhubi, zithwele ulwazi malunga nokuziphatha endleleni. Ngokuba nomzobi yingcamango ziingqikelelo kakhulu kwemiqathango. Ngenxa yokuba eli binzana kuthetha nantoni na. Kananjalo kubalulekile ukuba siqaphele ukuba umfanekiso pawu ze uphawu kuphela inkonzo, imveliso okanye inkampani, kodwa kumhlaba izinto, iziganeko, ngamnye, abalinganiswa kunye nangaphezulu. Ngoko ke, ukusetyenziswa gama ebanzi efana kukwenza kakhulu unxibelelwano kunye nokuqonda phakathi nomyili ngumsebenzisi okanye umthengi.

isiphelo

Kubonakala ukuba sinazo izinto ezimbini amele amaqumrhu ezimbini: i "logo" yaye "logo". Ukuba ukudideka yokuqala yaye kubangele a nga fanelangiki ezinxulumene ne bume yoyilo, kodwa ixabiso layo kulula ukuchaza ukugqithisa uqobo. Kwaye yintoni ke Umfuziselo, kuloo mgaqo, efikelelekayo neqondakalayo wonke. Ngako oko ke kufuneka waqonda ngumxhasi ngokulula.