Imidiza "Camel": uphawu kunye leminyaka yembali

brand icuba eyaziwa ehlabathini lonke, ukuba sithembele. Eneneni, akunjalo kuba izigidi zabasebenzisi ehlabathini jikelele zenza iimpazamo. Ukukhetha lophawu eyaziwa, uziva nentembelo ngakumbi. Fumana kwi imidiza ubuncinane "Camel" - ukuba zingathengwa kuyo nayiphi na ivenkile icuba kwilizwe lethu yaye emva koko uzibonayo ekhusini enkulu ifilim entsha Hollywood. Xa eneneni kukho lo brand nento inikeza kubaxumi bayo namhlanje?

Xa kwakukho 'inkamela'?

Red Camel icuba kuqala yafumaneka ngo-1913. iimveliso ezintsha icuba likhuphe inkampani American enkulu RJ Reynolds Tobacco. Imidiza ngoxa kuphela, ingcamango sisongele icuba kwi "izinti" iphepha inyama kunye neepakethe wayigqiba komile iipasile athambileyo kumangaliswa kwaye zatsala abaphulaphuli. Olu khetho elula kokutshaya ukuze ahoywe uluntu kwaye bakhuthaza ukunwenwa imikhwa emibi. imidiza New "Camel" eyenziwe umnxube Virginia kunye necuba Turkish. Kamva le ndlela kuthiwa American Uxubo ( «American okuvuselelayo") lisoloko lisetyenziswa kwezinye zecuba iimveliso. Igama itshintshile ngokukhawuleza ngokwaneleyo - "inkamela", oko kukuthi, njengokuba iguqulelwe Russian ilizwi yeenkamela, elahlekileyo wayo umbala, kunye nenkcazo oluBomvu wanyamalala iincwadi.

iphulo lokwazisa

I brand new kweziveliso zecuba ngokukhawuleza yaphinda yathandwa, kuqala eMelika koko kulo lonke ihlabathi. Kuye akenzanga kulo mzekelo ngaphandle ubungqondi kwentengiso. Kuba ixesha phambi kokuqala intengiso kumaphephandaba asekuhlaleni wabonakala isaziso twisiseka efuziselwa ayehlasela yeenkamela. Oku zishicilelwe-izihlandlo eziliqela kongezwe ezinye iinkcukacha. Kwaye xa abantu okunene baye baqala Uvalo ukukhanya, eliprintiweyo, umyalezo omtsha. "Ngengomso kwisixeko sethu siya kuba iinkamela ngaphezu eAfrika Asia!" - funda isicatshulwa. Ngengomso ke, eemarike wade wafika, "yeenkamela" yecuba namaphephandaba ngekratshi isaziso malunga nokuba yintoni kanye le "imfuyo" ngazo. Ekuqaleni Brand kubekwe amadoda - inani Ubuncinane ezahlukeneyo, kumabakala ahlukeneyo ukutshaya kwahluka enye kwenye kuphela amandla noyilo pack. Exakayo, iminyaka likhulu lophawu, akazange waqalisa ukuveliswa ubunzima enuka okanye ezinye iimveliso "ekhethekileyo" icuba.

Ngexesha Second World War, lo ngowona "Camel" yaqukwa kuluhlu imveliso ye amajoni yaseMelika. Noko ke, phakathi kwenkulungwane lokugqibela, kwakukho ezinye iingxaki kwimarike US yaqala ukubonakala umdiza omtsha 'abantu. " Kwaye ke, ngo-1980, nto kwaqhutywa yokuqala Camel Trophy nabakwa - adventure ngamabhaso exabisekileyo, ukwandisa ukuthandwa brand.

Imbali Russian brand

Ngexesha amaxesha Soviet, "Camel" awukho mthethweni ezinqabileyo yaye kubize. Baninzi abantu nje ukuphupha ukuze bacikidwe phakathi kwabo, yaye abo ilawulwa ukutshaya brand amaxesha ngamaxesha, ezi babegqalwa lucky. Le meko kakhulu ngo-1992. I-Iron ludilike wawa, kunye neemveliso yecuba yenziwe eUnited States, waqalisa ukuthengisa kuzo zonke zikaMyCiTi. Ngo-1999, i-brand wathengiswa eJapan Tabacco. Ngoxa "Camel" awukho okhuphisana ezininzi ezinkulu eRashiya, yaye baba avareji ukuthandwa. Le meko kwafuneka ukuba zisindiswe, yaye ngowe-2000 batshintsha ingqiqo kunye noyilo uphawu. Ekubeni Camel - imidiza ayikho ngenxa bamazwe kunye namadoda zoshishino ngempumelelo. Kwakhona, umba icuba yaqala ngo 2000 phantsi kwesi brand eRashiya, kumzi-mveliso kufuphi St. Petersburg, ephethwe yi-corporation JT.

Inkamela imidiza kwimizobo

Ukuthintelwa ze kwilizwe ukutshaya lethu weza ukusebenza kutshanje. Kude kube kamva nje, eshukumayo neevidiyo ahlukeneyo akwazi ukubonisa iimveliso zecuba kunye nenkqubo yokusebenzisa yabo. Yintoni na ukwazi ukubona pack kunye inkamela kunokuba nje kuphela iifilimu American, kodwa imisebenzi omkhulu cinema eSoviet. Yile brand nomsi Gleb Zheglov (kwingxelo yokuqala "Intlanganiso Indawo Ayikwazi Linokutshintshwa") kunye noWalter Schellenberg ( "Seventeen Moments of Spring"). Asazi kuswela ingqalelo uhlobo nabalawuli Russian. Umlinganiswa ophambili komdyarho kamabonwakude ezithandwayo "Brigade" oko etshaya imidiza "Camel". iimveliso zecuba yale brand ayikho ezahlukeneyo Imiqulu kuyilo kakhulu. nzima ngoko ukufumana phandle umdiza serial film "Detective True".

Izimvo kweziveliso zecuba "Camel"

Namhlanje, yeenkamela iya ibekwe njenge premium brand. Ukuba uyakholwa na izimvo ngabathengi rhoqo ukusebenzisa iimveliso zecuba, ubume babo iyavumelana ngokupheleleyo uphawu. "Camel" - umdiza, abe incasa emnandi nevumba. Abanye abathengi bathi nokuba umsi iimveliso kule brand yahlukile - ivumba ethile okusaqhubekayo phantse akukho iimpahla okanye igumbi ngexesha lenkqubo ukutshaya. nezinye iingenelo ezimbini uphawu - ixabiso elifanelekileyo (njengokuba namhlanje - ngaphantsi kwe $ 100 ukuba pack eRashiya) kunye noyilo stylish. Yiba imidiza "Camel" kunye nohlolo ezimbi kakhulu. Baya kusoloko kubashiya iqela kabili ukutshaya. Noko ke, nakokwabo zawo zokunene kunye nokutshaya, nkqu iimveliso iphezulu umgangatho zecuba zibangela umonakalo omkhulu kwimpilo.