German yemoto ekhathazayo "Volkswagen" (Volkswagen): composition, imoto brand

Inkxalabo "Volkswagen" yeyona inkulu ehlabathini. VW Group ungumnikazi iinkampani ezininzi ezithandwayo elishishina ngezithuthi kwaye uvelisa iimoto mihle ukuba ezifunwayo onke amazwe phambili. Kaloku, kufuneka usixelele okungakumbi ngale ixhalabisa ngokumandla.

anika umdla

Inkxalabo "Volkswagen", okanye mandithi ikomkhulu layo, ibekwe eJamani, Wolfsburg. Oku kuthetha igama ngokuthi "imoto zabantu". Kuyinto yokomfuziselo kakhulu, ngenxa yokuba aba matshini ngokwenene ebezifunwa kakhulu.

Okubangel 'umdla kukuba ngoSeptemba 2011 kwizabelo zokuvota le-Group-mali ka-50.73% ungowabantu kwinkampani ebamb akukho ngaphantsi ezaziwayo-kakuhle isiJamani. Ntoleyo, njengoko unokuthekelela, na SE Porsche. Nakuba kunjalo, kufanele kuqatshelwe ukuba inkampani "Volkswagen" zizezakhe zonke 100% ezabelo kule imiwe. Kangangexesha elide, uthethathethwano babesele udibanise VW kunye Porsche kwisakhiwo enye. Kwacetywa ukuba uya kwenjenjalo ke kubizwa - VW-Porsche. Kodwa oku akuzange kwenzeke (kamva oku kuza kucaciswa).

Okubangel 'umdla kukuba uMartin Winterkorn iye uSihlalo weBhodi zombini elinye iqela lesibini. Kodwa ngoSeptemba, 2015, iye saphela.

"Volkswagen" inkxalabo kuba kangangoko 342 iinkampani bazibophelele ukuba avelise imoto uze uxhase ezinye iinkonzo ezinxulumene iimoto. Yinto iyamangalisa ngenene.

imbali

Ngoko ke, ngaphambi kokuba ukuthetha ngento ayenzayo inkxalabo "Volkswagen" ukwakheka, oko ngokufutshane sifanele sixelele ngembali yawo. umdali wayo kuFerdinand Porsche. Ngowe-1938, lwakwakhiwa VW mveliso yokuqala. Ngokuqhelekileyo, oko e Wolfsburg.

Ngowe-1960, 22 Agasti, kwaye wabonakala phantsi igama OOO "Volkswagen mveliso." Xa waseka Federal Republic of Germany, le nkampani osezandleni Lower Saxony. Kwaye ke igama latshintshwa. Ngomhla yemveli, apho kuhlala ingatshintshanga unanamhla. Emva koko Volkswagen AG umshado nje kuphela ukwenziwa kweemoto izithuthuthu, kodwa ubonelelo lokucwangcisela kunye neenkonzo zezimali. Ngaphezu koko, nkqu kwishishini evelisa ukutya amancinane, ukuba le nto.

imisebenzi olunye

Ekupheleni koo baye bema ngaphandle nzima kumazwe amaninzi. Germany kungekho ngaphandle, yaye inkxalabo - ngakumbi njalo. Cars "Volkswagen" yaqhubeka ukuthandwa, kodwa le nkampani basava iingxaki ezithile. Kodwa uFerdinand Piëch waqesha nomphathi ntlekele, ngokoqobo wasindisa le nkampani. Kude kube 2015 wayala iinkqubo zemali. Kwaye le ndoda iye yagqiba ukwandisa inkxalabo "Volkswagen". Ekwakhiweni, leyo namhlanje siyazi ukuba nako khona ukuba Piech wayengekho njengokuba zangena kunye imboni.

Ekupheleni koo-, inkampani iye malivakale ngakumbi, kuba ngoko sathi qheke Volkswagen Bentley evelisa iimoto Rolls-Royce. Nangona kunjalo, kunye eMunich BMW, ngoko lalibukele amalungelo kule brand. "Volkswagen" Ukususela ngowe-2003, ngaphezu kwabo inxaxheba - inkxalabo "BMW" Ekugqibeleni wathenga Rolls-Royce kraca.

Isivumelwano kunye "Suzuki"

Izitampu ekhathazayo "Volkswagen" ezahlukeneyo, kodwa abaninzi bamangaliswa kukuba ngoDisemba 2009, inkampani waseJamani ligqibe ukuyila umfelandawonye ngokuqinileyo Japanese "Suzuki". Kodwa akukho nto yenzeka kakhulu. Nokukhathazeka banikana nje izabelo (inkampani yaseJamani bafudukela 1/5 zonke izabelo kwenkampani Japanese). Emva koko wenza isaziso ngophuhliso odibeneyo kwezithuthi ezizodwa ezinokuthi ngokukhuselekileyo kunganxulunyaniswa kudidi eco-friendly. Kodwa manyano zange ihlale ixesha elide. zange kudlule iminyaka emibini ukususela eendaba ubhengeze ngokusemthethweni ukuba inkampani yagqiba ekubeni siqhawule nobudlelwane kwezoshishino. Ke kaloku kwathi ngo-2011, ngoSeptemba.

Ukungavisisani wadala kwinkulungwane XX

Inkxalabo "Volkswagen" eJamani yeyona inkulu. main inkampani Its ithathwa ngqo Volkswagen, leyo uvelisa iimoto ezikumgangatho ophezulu. Eli qela nto yenziwe njenge nkampani kwinkampani. Le nkampani ingxelo ngqo inkokheli yeqela.

Enye iintlobo ezininzi ethandwayo nayo i "Audi". ukukhathazeka kwakhe volfsburgsky yathengwa Daimler-Benz unembali ende - ngo-1964, ukuze abe ngqo. Ngoko, kwi Audi Division I yaya kwenye inkampani, bathenga kwiminyaka emihlanu kamva, ngo-1969. Ke kaloku inkampani NSU Motorenwerke. Liyinyaniso elokuba, endinazo ubukho nto elide kangaka - kuphela de 1977.

Ngowe-1986, i ukufumana entsha yenziwe. Ukukhathazeka uye wathenga kwisibonda elawulayo xa iSihlalo lenkampani (53 pesenti). Ukuza kuthi ga ngoku volfsburgskaya Corporation onelungelo 99,99% ezabelo. Oko kukuthi, enyanisweni, inkampani Spanish osezandleni yinkampani waseJamani. Emva koko, ngo-1991, VW baze "Skoda".

Amasebe evela kwi ekupheleni 90

Singathanda ukuba athi malunga Volkswagen Commercial Iimoto. Oku - kweyunithi elizimeleyo, ogama izinto zilawulwa yi-VW Group. Kodwa ke kuphela emva 1995, enkosi imigudu usihlalo sangaphambili qela, leyo grnd Vaydeman. Ngaphambi kule yunithi yangoku yaba yinxalenye VW Group. Namhlanje uvelisa iilori, iibhasi kunye ezimotweni.

Ngowe-1998, elo qela fumene inkampani, nto leyo lowo evelisa umatshini ngokwenene obutofotofo natyebileyo. Kwaye "Bentley". inkampani British ifumene le nkampani isiJamani i "Rolls Royce", apho kamva kuthengiswa "BMW" (njengoko kuchazwa ngasentla).

Ngoko nangoko emva "Bentley" bathengwa "Bugatti" yaye "Lamborghini". Ingabinani Italian uyithengileyo yena akazange inkxalabo "Volkswagen" kunye ancedisayo yayo "Audi". 1998 Bakhumbula iintengiselwano okunene zinzima, ebonakalayo.

nezinye iiyunithi

"Volkswagen" iimoto baziwa ehlabathini lonke. Magnat nhle ngokwenene, ezikumgangatho ophezulu, ethembekileyo, ukhululekile kunye neemoto ezintle. Kodwa ke inkxalabo uthengisa iilori, iibhasi, iilori, iitrektara iinjini diesel. Bona eveliswa Scania AB, awawuthengayo VW Group ngo-2009. Malunga 71 ekhulwini izabelo nkampani bobabo volfsburgskomu inkxalabo.

Enye umenzi ngokulinganayo ezaziwayo-kakuhle kweetrekthali kunye nezinye izithuthi - yi MAN AG. emhandzini wayo ogunyazisiweyo okuya inkampani yaseJamani, yaye kule minyaka mihlanu idlulileyo.

Ke kaloku, malunga Porsche. On kwathiwa ekuqaleni, kodwa kuyimfuneko ukuba babuyele kulo sihloko. 49,9% ezabelo zenkampani ephethwe yi VW Group ngo-2009. Emva koko ekwavunyelwana ukudityaniswa ezi nkampani zimbini womelele ibe iyunithi enye. Kodwa oku akuzange kwenzeke. kunjalo VW Group uthenge "Porsche". Ngenxa yoko, umenzi ethandwayo ka 12 wabizwa ngokuba yinxalenye yeqela. Abameli Ukuthengwa iindleko volfsburgskim phantse 4.5 billion euro. Kwakhona kumele ukuba phezulu "yenza" omnye isabelo sakhe (eziqhelekileyo).

Kwaye inkampani engumnini umenzi uthandwayo izithuthuthu (i Ducati Motor Holding Spa) kunye studio ItalDesign Giugiaro. Kwakhona Akundithengelanga VW Group, kwaye "Lamborghini". Intsalela ezabelo (9.9%) kunye waqhubeka ukuba ephethwe yi Giorgetto Giugiaro usapho (ngomnye wabaseki studio).

case 2015

Ngo September kunyaka ophelileyo kukho ihlazo enkulu ehlabathini inkxalabo "Volkswagen". Emva koko wajika ukuba malunga 11 ezigidi iimoto iyasebenza units idizili, isoftwe ukuba isebenze le nkqubo ngexesha iimvavanyo. Le software kunciphisa kakhulu ubungakanani ezikhutshwayo eziyingozi kule gesi emoyeni. Kuye kwafunyaniswa ukuba umgangatho kwenitrojeni lobuso liphezulu kakhulu ngokwenene. Kwihlazo emhlabeni inkxalabo "Volkswagen" woyisakala ngokukhawuleza kakhulu. Le nkampani, ngasendleleni, wavuma ityala lakhe.

Le software efakwe kwi ongumzekelo lokubolekwa TDI (Series 288, 189 no-188). Ikhupha machines 7 iminyaka ezingaphelelanga - ukususela ku-2008 ukuya 2015. Loo imifuziselo "siphene" ayesaziwa "igalufa" isizukulwana lwesithandathu "imimoya kurhwebo" (lwesixhenxe), kwakunye "Tiguan", "Jetta", lwayo, yaye "Audi A3 '.

Ukuhlukunyezwa afumaneka ngexesha xa iqela lophando eliphuma kwi-University of West Virginia sele bafunda nokwakhiwa zegesi zeemoto, ezo ekhutshelwa kwi-atmosfera xa uqhuba.

Iifayini nezohlwayo

Ngokwendalo, kuba oko wahlawuliswa inkxalabo "Volkswagen". Xa zizonke, sasifana ukuba malunga ne-18 ezigidi zeerandi. Ukubala kwenziwa ngokususela kwinani koomatshini. Kwaye isixa osidingayo ukuze uhlawulele imoto "siphene" imalunga 37.500 zeerandi. Ewe, inkxalabo eqaphelekayo elinikezelwe isohlwayo "Volkswagen".

Omnye wemiphumela ukuze kuphawulwe ukuhla okubonakalayo kumanani emiselwe ukuba Izabelo inkxalabo. Iingcali ezininzi zithi oku kunokwenzeka kuchaphazela kwicandelo lobunjineli zomatshini kulo lonke elo lizwe. Inelungelo ukuzithemba ngabathengi lingehla kakhulu ngokunxulumene koomatshini, ziveliswe eJamani, yaye "umgangatho isiJamani" edumileyo ngoku ayikho kangako izalathiso.

Noko ke, loo uqikelelo anisondelanga yinyaniso. Kwaye akunakwenzeka ukuba yinyaniso. Ngapha koko, iinkampani isiJamani siyasivelisa imoto entle kakhulu kuzo zonke iinkalo zobomi. "Volkswagen" ayiphumelelanga ukuza kuthi ga ngoku. Ezinye ups kusengenzeka - intengiso yesehlo kwihlazo phantsi 5.2 angu ekupheleni zasebusika kunyaka ophelileyo. It is eJamani. intengiso Global bawa amabini ekhulwini. Noko ke, akuthandabuzeki - oku isenzeko okwethutyana.