"Gerlen" - ngumlilo kubantu abakhulu

Mhlawumbi, kunzima ukufumana eYurophu inqabileyo yendlu yefestile kunye nembali edeleyo kuneGerlen. Kuye kwabala iminyaka engaphezu kweyesibini. I-chemist, umFrentshi uFrançois Guerlain, onomsebenzi wemikhemikhali onetalente kwaye onomdla, wavula ivenkile encinci ye-pharmacy ngo-18828. Intshisekelo yakhe eyimfihlelo yayiyikudala iziqhumiso zengqungquthela, xa kunikwe umzuzu wamahhala. Ekuqaleni basebenzisa kuphela abasondeleyo.

Le meko yatshintsha kakhulu, xa uGerlen emtshatweni weNapoleon III kunye neNkosana uEugenia wadala i-cologne (kuloo mihla yokuqala, oko kuthiwa yonke i-perfume.) Ngokusebenzisa ukudibanisa kwakhe, uPeter wakwazi ukuyihambisa kwintombikazi, eya kufika ekunandiphekeni kwesipho. Esi siqendu singathathwa njengento ebalulekileyo ukuba i-House House Guerlain - ukususela ngeli xesha iqala ibali elide.

"Guerlain" - i-perfume eyenziwa nguKumkanikazi uVictoria, uMahokazi u-Isabella wesibini waseSpain nabanye abaninzi abantu abaphakamileyo.

Emva kokufa kukaPeter Gerlen, ishishini lakhe ladlula ezandleni zabantwana bakhe-uAimee noGabriel. Babonakala befanelekile ukuqhubela phambili kwishishini looyise, kwaye ngenxa yokusebenza kwabo kanzima, indlu yezorhwebo yaseGerlen yatshiswa enkundleni zabantu abaninzi abanempembelelo ngexesha. Ukusuka kuGabriel waba ngumphathi ohlakaniphile, kwaye u-Eme wenza izinto ezininzi ezithengisayo kwi-perfume. Wayengowokuqala ehlabathini ukuze afunde indlela yokwenza iphunga lamalungu amathathu-okokuqala, amanqaku ayisiseko kunye nenhliziyo. Ukongezelela, wafunda ukudibanisa izixhobo zendalo kunye nokwenziwa. Kwiincwadana zamanqatha zanamhlanje ziqukethe izinto ezininzi zokwenza izinto, kunye neGerlen's House iyamkelelana ngokusemthethweni kumbumba wokucoceka akufuneki kubekho izinto zokwenza izinto ezingaphezulu kwama-20%.

Ngaphezu koko, kunzima ukukholelwa, kodwa ingcamango yokudala iphunga elimnandi le "unisex" lisizo kuye, uAime Gerlen. Kwabizwa ngokuba nguGuerlain Jicky (Jyki) kwaye wadalwa ngo-1889. Kule ndlela sasebenzisa amanqaku e-coumarin yokwenziwa kwintsebenziswano edibeneyo kunye namanqaku e-citric, vanillin, mandarin, lemon, bergamot kunye ne-lavender. Isiqhumiso saloo maxesha saba nzima, kodwa siyabonakala ngokulula. Wayeyithanda kuqala amadoda ukuba ahlaziye kunye nokukhwabanisa, kwaye kuphela ekuqaleni kwekhulu lama-20, xa i-fragrance yokuqala yaqala ukungena kwimoya, le ntengiso yayibonwa ngabasetyhini. I-Fashion House Gerlen isiphunga "iZhiki" ivelisa ngoku.

Ekuqaleni kwekhulu lama-20 i-nkampani yadibanisa njengengqungquthela egqibeleleyo yombuso. Ngelo xesha wayekhokelwa ngabazalwana baka-Eme. UPierre wayephethe ngempumelelo inkampani, kwaye i-fragrer genius uJacques yakha iiflethi ezikhethekileyo, ezazisa iqela elidumileyo kwixesha layo legolide.

Ngamaqabunga, isitayela sesimanje saqala ukuqhuma ngakumbi nangakumbi - ukuhamba kwexesha kwakuchaphazela. Impumelelo engathandabuzekiyo yeNdlu kaGuerlain - isiqhumiso seSarah Bernhardt, kwaye emva kwayo, ngowe-1919, i-creation best of the master master appears -

Enye yezinto zokugqibela eziyimpumelelo, ezithandwa yizigidi zamabhinqa, zaziyimpumba kaGuerlain "I-Insolens", enenjongo yokuzithemba, nokuba yintombazana enesibindi. Zifanele ngokulinganayo umhla wokuthandana kunye nentlanganiso yezoshishino.

Ngomlando wayo weminyaka engama-200, imimoya yeeGuerlain ziye zafunyanwa ngobuninzi obunokuthi umntu abe nokwenza umboniso wemyuziyam kubo. Namhlanje uphawu oluhle luyinkampani ye-LNMH.