Amagama ezingalunganga: list ( "Yandex"). uluhlu Universal amagama ezimbi ( "Yandex")

Xa ekudaleni nasiphi na isiza Internet kungekudala kukho isidingo sokufundisa olululo nolusebenzayo, enye yeendlela ukusebenza uthungelwano zentengiso lomxholo: ukulungiselelwa eyiyo iintengiso, wasinqumla yezithuthi ezingezo ekujoliswe-, ezisetyenziswa amagama mahle (kuluhlu "Yandex Ngqo.") .

Yintoni na?

Kwezoshishino, kubalulekile ukufumana umntu okulungeleyo ukuthenga impahla ezifundiswayo, ngamanye amazwi, abaphulaphuli ekujoliswe kubo, eziya kuthunyelwa izibhengezo, amaxabiso, isicwangciso ukuthengisa. Ngokufanayo, ukusebenza kunye yokupasa kwabafundi kwi-Internet. Ukuze ukutsala ingqalelo isabelo sawo lezentengiso Internet kunye nabanini website asebenzise iintengiso kwi "Yandex. Direkt" kunye Google AdWords. Noko ke, elinye kuphela ibhena akwanelanga ukwenza promotion ngempumelelo, kubalulekile ukuba amise nokwandisa iintengiso zakho kumsebenzisi target. Oku kungenziwa ngokusebenzisa amagama ezimbi.

Oku kuchazwe ngokucacileyo kule mzekelo ulandelayo. Masithi nto uyithengisayo iikhamera kunye lokufota nezixhobo Nikon kaThixo eMoscow. Ngokuba wena, kulala kunye nesicelo, "i Nikon cameras Moscow" iya kuba ngundoqo, ngaphezu kokuba umntu okhangela ukuba "camera" okanye "cameras Samsung." Ukuze wenze oku, kwaye kukho amagama negative - ". Yandex Ngqo" uluhlu Ugcina ngaphandle kwezithuthi okungafunekiyo.

Into eyingozi ukuba isayithi ukuba usebenzisa amagama kakubi?

Kutheni kubalulekile ukusebenzisa amagama-ngaphandle? Ngapha koko, abantu abaninzi baya kuza website yakho, ayanda amathuba lokuthenga. Enyanisweni, yonke into kanye eyahlukileyo. Kukho into "rate ukusilela." Ezi nkcukacha-manani "Yandex", nto leyo ebonisa ixesha elingakanani abantu echithwe kwisiza. Ukuba sithetha imizuzwana malunga 15-20, ukuze umsebenzisi akenzi ukufumana into ayifunayo. Ngenxa yoko, i-injini yokukhangela libona resource awungeni ndawo nokwehlisa kuyo simo. Le ebuyile ngaphezulu, i-esezantsi indawo kwisiza. Ngoko ke amagama ezimbi ngoko ke kubalulekile "Yandex. Ngqo", uluhlu eza kuxoxwa ngezantsi.

Ingongoma yesibini - iindleko izibhengezo. Kuba nqakraza ngalinye kwi intengiso yakho kwi "Yandex" uya kuhlawula isixa esithile. Ukuze ukuba uphuthise mali ayilibale iindwendwe nje kufuneka wenze uphendlo ukuba uyakhetha ngakumbi ndizigawule abaphulaphuli untargeted.

Indlela yokukhetha umnyinyiva beposi?

Le igama ezimbi umgangatho "Yandex. Direkt" (uluhlu) zingacwangciswa na iphulo lokwazisa. Ukuze wenze oku, kufuneka kuqala sichaze oko sithengise okanye kwaye kubani.

1. Ukuyeka emsebenzini kunye ezikufutshane kwishishini lakho. A Umzekelo elula - uthengise matshalatshala eyenziwe ngomthi, kodwa ifenitshala nemithi dolls - hayi uluhlu yakho, ngoko ke elithi "unodoli" kufuneka senze uluhlu amagama ezimbi. Okanye, umzekelo, uthengise izimiso umoya amagumbi. Lwegama "isixhobo" yi Izikweko - isithambisi-mpahla, iinwele, njalo njalo, ngoko ke, nazo kuyimfuneko "otminusovat".
2. Thatha ingqalelo nenkalo lwengingqi. Ukuba nizisa iinkonzo iinwele e Minsk, ngendlela ekhethekileyo injongo uluhlu igama elibi "Yandex. Direkt", ngaphandle isixeko kwamanye amazwe okanye imimandla.
3. Ukhula iilebhile ezingeyomfuneko. Ukuba unayo nomboniso oliqhayiya Intanethi izithambiso neenwele evela Pantene Company, ngaphandle nabanye abavelisi kunye nezinye brand. Oku kunjalo ikakhulu zodidi impahla - iimoto, izacholo, ngokuba umntu ukhangela "Grand Lada", akunakwenzeka ukuba bakwazi ukuthenga iklasi imoto.
4. Ngaphandle izicelo ulwazi elithi "kutheni", "kutheni", "ngubani", njl Njengokuba umntu ukhangela ulwazi, "Buyintoni efowuni?", Akunjalo ufuna ukuyithenga.

Njengoko le ndlela ilula yokwenza uluhlu stopwords

Ukuze ufumane amagama engaba mibi isicelo ethu aphambili, Wordstat kufuneka usebenzise umxhasi ukusuka 'Yandex ". In search benza ukhetho elingundoqo kwaye sinika imibuzo osetyenziswe yesihloko umdla. Olu luhlu zikhutshelwa kwi Excel uze ususe zonke akufuneki - amanani, iisimboli, tshintsha i "+" phezu izithuba, kusale nje nsika izitshixo.

Ngoko, kwi "Data" function, khetha "Okubhaliweyo Columns" ezifeziwe "akhawulwe" yaye "Space". Sifumana nemihlathi emininzi ngamazwi. Dibanisa ibe njengomhalthi owodwa kwaye kwi "Data 'cofa" Cima zifane ". Hlalani amagama ezimbi ukongeza ngenjongo yokukhawulelana.

Njani Ndobenza babe zika-

Ukuze enze umnyinyiva kumyalezo zentengiso, kufuneka uye kwi Useto "Yandex. Direkt" ibalathisele kumanqanaba amathathu:

• uluhlu elilodwa elingundoqo "Yandex Ngqo." (kwinqanaba phulo yonke);
• Ngaphandle ilizwi ad;
• magama kwinqanaba kwe binzana iqhosha.

Udidi lokuqala - lizwi-kokukhetha, ukuthenga ecetywayo. Ezi ziquka ibinzana elithi "ezamahala," "ngezandla zabo", "yintoni", "ukuzoba", "ifoto", "review", "abstract" kunye nabanye abaninzi. Ngoko ke, lo umsebenzisi ngokucela "iifoto ilokhwe ebhlowu", "download ishishini isicwangciso soshishino", "ukuthunga ibhulukhwe yedwa 'akayi kubona ivenkile yempahla intengiso okanye iphepha lo salon ubuhle.

Udidi lwesibini - la amagama ezimbi (kuluhlu "Yandex Ngqo.") Ukuvumela ukuyinqumla ezinye iintlobo impahla, apho thina nje kuphela. Masithi kufuneka uluhlu izihlangu ebomvu, kodwa kukho isondo ebomvu. Lungisa igama elithi "isondo", wena ungakwazi, kuba intengiso ukuba ezi mveliso kwezinye imibala. Xa ususa i elithi "red" kwinqanaba kweli phulo, umsebenzisi angakufumani apha, kunye nezihlangu ebomvu. Ngoko ke, i ngaphandle kufuneka zibandakanywe kuphela ngokunxulumene kwiqhosha "ilokhwe". Ukulungiselela le njongo, "Yandex. Ngqo" kwi "kuthatyathwe iintengiso igama kwi" elingundoqo elandelayo "isinxibo" kwi bhala kwicala lasekhohlo "oluBomvu."

Udidi yesithathu isicelo ikhankanya iinkcukacha. Umzekelo, kukho izicelo ezintathu - "isinxibo uboya", "uboya Red isinxibo", "ilokhwe emnyama yoboya." Ukuba ezi zicelo musa ziyangenana kwaye umsebenzisi ufumane into awayeyifuna, kwikholam "Ibinzana elithi" ubonisa iqhosha:

• "Dress Black yoboya";
• "Uboya dress Red";
• "Uboya ilokhwe - emnyama - red" (ngoko ke umsebenzisi ufumana isicelo iphepha i "uboya ilokhwe").

endaweni yesiphelo

Amagama angundoqo Negative - uludwe, Eyenzelwe ukwandisa nokuphucula wophendlo "Yandex Ngqo.". Ngaphandle kokukhetha ukuya kwiphepha lakho kubasebenzisi nje kuya kuba lula ukuhamba, kwaye injini yokuphendla ngokuthe ukususa iphepha lakho nganto, okt isicelo engafanelekanga. Ukuqamba iintengiso zakho ngokuchanekileyo kunye iliso kuzo usebenzisa "Abahlaziyi Yandex", ngoko commerce Internet uya kumnika iziphumo ezinqwenelekayo.