Adolf Dassler: ngobomi kunye photo. Le nkampani Abazalwana Dassler

Wonke umntu, waqhela kwihlabathi kwezemidlalo, kwigumbi yangasese kukho into enye ubuncinane ukusuka beqinile "Adidas" okanye Puma, kwaye ayikho umntu ongazange weva amagama ezi iintlobo. Ingaba nabani wacinga ovule le nkampani yaye kutheni uthanda "uKolya" yaye "Pepsi", njalo thelekisa? Kubonakala ukuba wabaseki uphawu kuye abazalwana igazi Adolf Rudolf Dassler.

biography

Adi wazalwa (njengoko yayibizwa ekhaya) ngo-1900 waza waba umntwana sesine kwintsapho avareji iindlela. Uyise wayesebenza kwindawo eyenza izonka, nonina - phezu yokuhlamba. Emva kokoyiswa umkhosi waseJamani kwi yokuQala yeHlabathi Dassler endlwini zeza maxesha anzima. Ilizwe nokwaphuka, ukusuka ngaphambili, amagosa umva, inflation - kunye nabazali Adolf ahlale ngaphandle emsebenzini.

2, bafumana umsebenzi wesingxungxo, ukuze usinde ngandlela ithile, yaye ekugqibeleni wagqiba kwelokuba kuvula ishishini lakhe.

Ukuze ukuguqulela iingcamango zabo beza ngokucokisekileyo yokuhlamba yajika yaba masifundisane ngenxa ikamva yokuvelisa, ibhayisekile iguqulwe ibe indlela neemfele kwicandelo guys noyise wakhe benza ekugawuleni isihlangu, kunye nesiqingatha nemazi entsapho - imfano ngelaphu.

Ingqokelela yokuqala kwakukhangeleka slippers indlu. Ilaphu ukwenza kubo yaba iiyunifomu zomkhosi, ekuncothukeni kweentende zeenyawo indawo amavili ezintendeni yeemoto. Phakathi kwiminyaka embalwa ke imali yokuqesha abasebenzi abantu 8, khon 'imini kwafuneka ukuvelisa izibini ngaphezulu kwama-50. URudolf bafunda imiba yorhwebo, kunye nokucwangciswa inkqubo yemveliso yathatyathwa Adolf Dassler.

Photo abasunguli brand alwayo

Emva kweminyaka 28 abahlala kunye phantsi kophahla olunye abazalwana Dassler ukuba ziintshaba. imifuno yazo nakhelwe phezu ize eyolunye iqale ekupheleni komzi. nokubangisana Great wegqitha waya abaqeshwa lwamashishini, kwaye phambi kokuba uqalise ukuthetha ngomnye inkampani, basingasinga, kungekhona ngokuphuhluka kakhulu. Emva koko Herzogenaurach got igama layo yesibini - ". Isixeko ezintanyeni bent '

Brothers Adolf noRudolf Dassler wafa noxolelwaniso ayizange yenzeke phakathi kwabo. Ubunkokheli yangoku ezi nkampani zimbini bazama kanye kwakhona ukuba qhagamshelana omnye nomnye. Noko ke, September 21, 2009 USuku lwaBantu abaKhubazekileyo lwaMazwe Uxolo, badlala umdlalo webhola lobuhlobo, bagqiba ukuphelisa ukusukuzana nokubuyisela ubudlelwane obuhle.

Abanye abantu bakholelwa ukuba le Isigqibo saye sathathwa ngenxa uhlobo emidlalo ka Nike, nto leyo eye wathatha isabelo esikhulu kwimarike, kodwa yinyaniso na okanye hayi, akukho mntu owaziyo.

I-logo lokuqala joint venture

"Dassler Brothers Shoe Factory e Gertsogenauerahe" ibhalwe phakathi-ehlotyeni 1924. Adolf Dasler ngezinto kunye abanetalente ingcibi, NdinguRudy - thengwa ezithandekayo. abalinganiswa ezahlukeneyo kunye iimpawu zomntu ngokugqibeleleyo likwancedisa intsebenziswano abazalwana.

Unyaka olandelayo wawuza ebalulekileyo bayahlelwa siganeko mveliso. Adi football umonde sisiseko neebhutsi zokuqala ezemidlalo yehlabathi kunye namaqhosha. Kungekudala le mveliso mtsha, kwakunye slippers, wajika waya iimveliso eziphambili nkampani. Iimbaleki, ezizezi abadlali ngokukhawuleza kakhulu lula eebhutsi, yaye kungekudala kunye nabazalwana baqala ukwandisa ngesantya amangalisayo. abasebenzi kaRhulumente landiswa ukuya 25 kunye nenani weembadada langabom wadlula uphawu 100 izibini ngosuku.

Ukuthandwa "Adidas": imihla ebalulekileyo

1920 - Adolf Dassler wadala izihlangu zemidlalo yokuqala ehlabathini. Yenziwe ngesandla, ukuhamba yabanjwa ekhitshini kowabo.

1924 - isiseko ishishini usapho Dassler abazalwana '. Ngomhla ukukhululwa isihlangu isebenza yonke intsapho.

1927 - imveliso yasekhaya ekhula kwi "Dassler Brothers Shoe Factory", apho abantu abangama-25. Intsapho uthenga isakhiwo eyahlukileyo inkampani.

1928 - izihlangu kwezemidlalo, eziveliswa ngabazalwana, uthathe inxaxheba kukhuphiswano e Amsterdam.

1931 - Adolf Dassler uvelisa izicathulo intenetya.

1936 - kuzalwa unyana.

1938 - lwe-mveliso yesibini.

1948 - abazalwana ingxabano, icandelo le-ishishini losapho.

1954 - umqulu yonyaka kwemveliso "Adidas" liye ngaphaya amawaka 450.

1956 - Le mveliso Norwegian ufumana iphepha-mvume. izihlangu brand "Adidas" yenziwe ngaphandle eJamani.

1959 -, unyana Adi kaThixo uHorst ivula ngokuqinileyo eFransi.

1962 - ukuvela itraksuti imivumbo ezintathu.

1978 - Adolf Dassler uyafa - "Adidas" inkampani nguyise.

Emva kokufa kwakhe, siqinise yathatyathwa umfazi wakhe Katharina. Xa kwakukho umhlolokazi, saya "Adidas" wayengunyana wabo uHorst.

Umsunguli "Adidas"

1948 kwaba ezibulalayo: indlela abazalwana babephikisana, kwaye sele yi ngexesha inkampani edumileyo ehlabathini "Dassler" angaphindi abekho. Ngamnye kubo ufumana mveliso yawo, kunye nezivumelwano waqukumbela, akukho namnye kubo ilungelo lokusebenzisa igama Dassler egameni lakhe yenkampani. Ngaloo ndlela kwabakho eqinile "Adidas", umseki leyo Adolf Dassler. abazalwana Biography ukususela ngoku yahlulwe "phambi" yaye "emva". Esi yayisisiqalo kukhuphiswano nzima phakathi kwezalamane-elide legazi iminyaka engama-60.

Kulo nyaka ngakumbi mandundu imeko phakathi kwabazalwana ukusekwa kunye nokubhaliswa edume "imivumbo ezintathu" (uphawu olwahluke "Adidas"). Isibakala sokuba ekuqaleni logo Dassler umkhaya imivalo-2, kunye Adi esinye.

Ngowe-1949, inkampani Adolf Dassler uvelisa izihlangu kufuneka yerabha spikes, yaye ngaloo ndlela ngaphambi Puma uphawu kolu khuphiswano. Kodwa ke uloyiso inkulu kwenzeka ngo-1952 kwi-Olimpiki e Helsinki, xa inkoliso iimbaleki ukuba banxibe "Adidas" kwi izihlangu zenkampani.

Owasungula le brand nezemidlalo Puma

igama uRudolf yavela emva kokuba babelwe umzalwana wakhe ukuya nines. Kakade ke, lo brand Puma akazange baqhayise ngeyiyeyenu emva ukuwa izihlangu zakhe, abadlali abaninzi bakhetha, kodwa abanye abadlali iqela lebhola ekhatywayo lesizwe yaseJamani wathabatha ukuya entsimini kweziqalo adalwe noRudolf.

Uloyiso yokuqala kwenzeka kuphela ngo-1952, xa Dzhozef Bartel, bambethe ilinen iimveliso lophawu, waphumelela wabafazi iimitha 1500. Emva kweminyaka emi-2, enye uloyiso: irekhodi lomhlaba ukubaleka umgama omfutshane. Sibeke Haynts Fyutterer kwaba iiteki evela Puma.

Akuqhelekanga ukuba nangona abadumileyo abaninzi baye enobungangamsha yaye, parlance mihla, "PR" inkampani, logo idumileyo wabonakala kuphela ngo-1960.

I-revolution wokwenene kwezemidlalo xa le brand ngo-1990, kwakhululwa ukuqokelelwa yezihlangu yabantwana, apho ubukhulu yabo ilawulwa unyawo lo mntwana.

namhlanje

ofisi Own inkampani unako ukuyivula kuphela ngo-1999, kuyabonakala ukuba, umoya wokhuphiswano kwindawo yokuqala, akayiyekela barhuqe emva okhuphisana. isakhiwo Art ibekwe kwisixeko Herzogenaurach, apho wazalelwa abazalwana "lula". Kule nkulungwane iqela French, izicathulo ngokupheleleyo yaye enxibe iimveliso lophawu, uba iqhawe ekhatywayo aseYurophu, yaye oku kwandisa ngakumbi ubume lwehlabathi yenkampani.

Kunyaka ozayo, inkampani waba yinkokheli uHerbert Heiner. Ukufunyanwa uphawu "Reebok" ngakumbi komeleza ukubaluleka kwayo, yaye "Adidas" liye laba brand yesibini ezithandwayo, enika ubunkokeli "Nike".

Namhlanje misebenzi iphambili yale nkampani, njengoko ekuqaleni uphuhliso, swi umba iimveliso ezemidlalo kunye ukuphucuka okuqhubekayo. KweNdebe yeHlabathi, ebibanjelwe eMzantsi Afrika, wonke umhlaba ubukele abadlali umdlalo ibhola Jabulani, awayenzayo uphawu Adolf Dassler "Adidas".

anika umdla

1. Isizathu sokuba ingxabano phakathi kwabazalwana akwaziwa. Njengoko bathi, bayithwala beyisusa ukuya kwelabafileyo.

2. Le iimbadada brand "Adidas" Waloyisa abadumileyo ezifana uMarat Safin, Lionel Messi, Zinedine Zidane, Muhammad Ali, David Beckham kunye nabanye abaninzi.

iimveliso ivame kakhulu, "Adidas" ibhalwe eRashiya. inxitywa wakhe abadumileyo abaninzi, inkoliso yabo asayina isivumelwano kwinkampani kwaye ufumana imali elungileyo.

Monument kunye neempawu ze Adi Dassler

Adolf balifake impumelelo yorhwebo kwindawo yokuqala - bar ebesoloko uthathe uthando lwakhe olukhulu lo mdlalo. Ukususela ebuntwaneni, uye waba esebenzayo, nkqu engama-75 waya kudlalela intenetya, yaye wayekuthanda ezidada echibini. De umoya yakhe yokugqibela, Adolf Dassler inxaxheba kwimicimbi edumileyo ngohlobo lwakhe ezemidlalo.

Ngowe-2006, kwisixeko Herzogenaurach, apho umseki bumabumela "Adidas" wazalwa, ilitye lesikhumbuzo njengentlonipho yokumbulela. Monument ise kwibala ogama emva kwakhe. YoBhedu Adolf Dassler ehleli phezu ukrozo lwesibini, ndibukele mdlalo phakathi kwabaphilayo, yaye izandla zakhe ubambe izihlangu zesoka, oko kanye ndiloyisile ihlabathi yaye wabanika ukubalasela umkhandi elula ndiphuma kusapho oluhlwempuzekileyo.