ZokumakethaMarketing yenethiwekhi

Yintoni marketing network? Nobubi na ukuthengisa womnatha

Amaxesha amaninzi, ezi ngoshishino emarikeni esiya ngokukhawuleza enkulu ukuva elithi "Intengiso womnatha." Yintoni na, yintoni iimpawu kombono, nendlela osichaphazela ngayo neziphawuli zokusebenza yenkampani - into umdla hayi kuphela ooKrebe ishishini, kodwa abo bazama ukuqala ishishini labo, okanye ufuna nje ukuba umthombo wengeniso.

Fumanisa iimpendulo, kwakunye uqhelane kunye nabanini kunye nabasebenzi beenkampani ukuba bakwazi ukusebenzisa ngempumelelo ingqiqo urhwebo kwinethiwekhi kumsebenzi wabo, inokuba kwakhona ukusuka nqaku.

Yintoni lokumaketha yenethiwekhi

Multi-level okanye ukuthengisa network (MLM) - inikeze inkqubo ethile lokuphumeza imveliso, esebenzisa umfowunelwa ngqo umvelisi kumthengi. Le nkqubo ke abasasazi abaqeqeshiweyo ngqo okanye ngokusebenzisa wenziwe. msebenzi wayo lokwahlula kukuba engale incoko kunokwenzeka ukuphumeza kuphela imveliso kuyimfuneko, kodwa ukuba bafune nabanye abantu abanomdla.

Intlawulo Shedyuli kulo mzekelo luvuleleke ngokupheleleyo - imali kunye neenzuzo ezifunyenweyo kungekuphela implementer, kodwa bonke abo kugqitha imveliso kwi kwikhonkco. Ngelo xesha owamkela igosa, yokwenene, kwaye kuxhomekeke kuphela ubuninzi yempahla bathengisa. Xa, umzekelo, kwimeko kwesikim yephiramidi, nto leyo rhoqo kudityaniswe zokumaketha womnatha, iingenelo neengozi ezingalindelwanga kunjalo, ngenxa yokuba kulo mzekelo, ekufunyanweni imali ngeendleko utyalo zezinye nxaxheba, kunye nokukhutshwa kwabo ngexesha elifanelekileyo ayiqinisekiswanga.

Ubuhle lobubi

Njengoko ingqiqo ngalinye, isakhiwo MLM ayikho ngaphandle emacaleni aso akhabayo kunye navumelanayo. Khetha zonke iingenelo neengozi nokuthengisa womnatha kunokwenzeka ngokuhlolisisa ifuthe ukuba eli cebo ishishini ngamnye isakhiwo wayo - iinkampani, abasebenzi kunye nabathengi.

Iinzuzo ukuba inkampani:

  • amathuba unlimited ingeniso;
  • akukho zindleko iintengiso;
  • Akukho iindleko nerenti apho ngaphakathi kwizakhiwo kungenwe ezivenkileni;
  • ukungabikho kweendleko zokuziswa kwempahla;
  • ungenelelo incinane inxalenye yeenkonzo zoluntu, ukunqongophala a amaxwebhu ingxelo.

Ukuya kwinqanaba lokugqibela naye ziquka ukuveliswa kwemisebenzi yerhafu ubuncinane. Ngenxa yokuba imveliso iwele ezandleni kumboleki, kunokuba nge koovimba, khangela intengiso nzima kakhulu.

Ziziphi iingenelo kuchongwa ukuba abasebenzi inkampani MLM

Baqeqeshiwe yaye anelisekile imiqathango imivuzo abasasazi bangundoqo ekwakheni ishishini yimpumelelo iinkampani MLM, ngoko xa usebenza neqela zobunkokeli yakho inikezela kuye amalungelo zilandelayo:

  • holo unlimited (njengoko sibonile, kuba zombini nkampani abaqeshwa le ngongoma kuqhelekile kunye osnovoopredelyayuschim);
  • ukuzimela ngokwezimali, ie, ithuba ukwenza imisebenzi ngaphandle njalo yomqeshi;
  • ithuba lokwandisa ishishini labo kunye notyalo-mali oluncinane, kungakhathaliseki ubudala, imfundo;
  • ishedyuli yomsebenzi bhetyebhetye ezingafanelekileyo;
  • nophuculo oluqhubekayo lwezakhono zobuqu.

umbutho engafanelekanga yenkqubo yokusebenza - i engxakini?

bendlela intengiso womnatha waphawula, ukuba intloko iinkampani, okanye phakathi iqela kukho abantu kunye namava. Ebudeni eqhelekileyo yoshishino, ukuba unako, ungatshixa iinkqubo zokusebenza, echaphazela ngokungalunganga kwinqanaba yentengiso. Kukho izizathu ezininzi:

  • abasebenzi umthwalo omkhulu yokuziphatha evela abathengi kunye nezinye abasasazi;
  • holo Ukungazinzi (amanqanaba ethengisela kwiinyanga ezahlukeneyo umsebenzi ivelise inzuzo ezahlukeneyo);
  • uxinzelelo zengqondo ngenxa ingqiqo uxanduva abanye yokunqongophala kwezakhono zeziko, ngenxa imali ophezulu ukunganeliseki abasebenzi umgangatho inkqubo yokusebenza.

Yintoni na ingenelo imigaqo MLM kubathengi

Kuba kumthengi, nobubi bendlela nokuthengisa kwenethiwekhi ezinye ngokupheleleyo iimpawu. Umzekelo, kusenokuba kukho ukunqongophala intrusiveness kakhulu kwicala ngomzi ngeenzame eyenza i umdla umthengi, kwimeko zokwala, ixesha lakho nanto zombini. Inzuzo kule mibandela ilandelayo:

  • ixesha kuhambo ukuya evenkileni okusindisa;
  • ulwazi ngokupheleleyo nomgangatho wemisebenzi;
  • ukulawula iindleko zemali;
  • Ukuthenga Bulelani zitshiphu ukuya iibhonasi, izaphulelo, intengiso;
  • oda ufumane impahla nangaliphi na ixesha elimlungeleyo.

Kwakhona ithuba kweza concept MLM abangaboniyo thelekisa, khangela yokwenza, ukwabelana ngezimvo zabo, ukuze, ukufumana ingcebiso malunga neendidi iimpahla ezithengiweyo. Kwakhona yokuseka iingenelo neengozi impembelelo sentengiso womnatha kubuchule ishishini kunye nomsebenzi kwentengiso, yenza ratings.

Yintoni rating, esiye ixabiso zokumaketha womnatha

Ngokwawo, isikali luhlobo bokuhlala nokuhlola ukusebenza uhlobo oluthile lomsebenzi. Lokulungiselela yayo kufuna iinkcukacha ezinokuthi ezifunyenwe kuphando zentlalo. Bona benza mveliso eyodwa ukuze aphathe ulwazi ukubudlulisela abathengi ukuba isetyenziswe kwixesha elizayo.

Xa inkqubo data babe nobubi ecacileyo kunye neengozi ukuthengisa womnatha eziza kusetyenziswa uphuhliso inkampani ethile kummandla othile ukukhuthaza imveliso ethile. Iziphumo ezifunyenweyo ukuvumela ukuba ukulandelela uze ubhale iziphumo zemali kwimisebenzi yamashishini, ngokunjalo isicelo sokuphuhlisa zintsha ngamaqhinga zoshishino qhinga ekucwangciseni elizayo kuqoqosho.

Iinkampani grid Rating

isifundo eyahlukileyo ratings, likuvumela ukuba ukulandelela njani urhwebo womnatha olusebenzayo - inkampani, uludwe apho kunokuqulunqwa ngenxa yemidlalo ngamazwe, ngokunjalo kwilizwe ngalinye ngamnye okanye kummandla ngamnye. Idatha ifakiwe isakhiwo ezi amanqaku aphezulu elichaza njani imveliso ezaphunyezwayo nomtsalane kubathengi, njengoko utshintsho kubume lwangaphakathi zenkampani okanye ukusungulwa nefuthe entsha imveliso ekumanani kwiintengiso yaye njalo njalo.

Kulo mzekelo, i isikali ukuphawulwa ukhuphiswano emarikeni kunye nendlela inkampani likhule ngemali ngokuhamba kwexesha. Kwakhona, i-data ngokusekelwe kwizintlu iinkampani ukuvumela ukuba ukunika uhlalutyo epheleleyo eneenkcukacha amathuba zemali kwixesha elizayo, ukuze uqonde ukuba yintoni ezakwenziwe kabini / ezintathu amazinga kwixesha elizayo.

Uluhlu iinkampani MLM Russian

Apha ngezantsi kukho uluhlu equka ezinkulu zasekhaya isicelo inkampani olusebenzayo sentengiso womnatha. Uluhlu Russia ngenxa yemisebenzi yabo yonyaka kwaye iquka iintlobo imiba yezoqoqosho, zobugcisa, zenkcubeko nezentlalo. I-top 5 Iinkampani womnatha ophambili kunye ipesenti ephezulu yentengiso kunye nokukhula nanzuzo 2015 ziquka:

  • Avon Nigeria. Inc.
  • Amway Corp.
  • Oriflame Cosmetics SA
  • Mary Kay Inc.
  • Faberlic OAO.

Xa sithelekisa uluhlu ekupheleni top-efanayo lwezalathisi, umzekelo, ngo-2012, uya kuba intsingiselo ebonakalayo ukuhla ukuya ukukhula kwiintengiso, inkampani Oriflame (ngo-2012 wathabatha 2 nd indawo). Ukuba shwankathela, umbhodamo kwezoqoqosho olubachaphazela ngayo kunciphiso inqanaba kwentengiso zonke iinkampani ngaphandle kokukhetha. Noko ke, Avon iye yakwazi ukugcina indawo yayo ephambili: yayo intengiso, njengokuba ngaphambili, enza omnye kwisithathu ingeniso ngokucokisekileyo zonke iinkampani kuluhlu. Oku kuthetha ukuba iziphumo yenkampani yophando rating Avon yenye iinkampani networking kakhulu ukukhuphisana kwaye eziphambili kurhwebo Russian.

Ngenxa yoko zokunyuka kwiintengiso namazinga

Ngokuqhelekileyo, xa imeko enzima kwezoqoqosho nokuphakama imeko enzima zezimali zenkampani kukukhuthaza abasebenzi ukuphucula umgangatho yentengiso. Oku kuthiwa "inkuthazo sentengiso womnatha." Yintoni eyona kule nkqubo? It ikuvumela ukuba ukukhuthaza inkampani yakho phezulu kuluhlu uqobo ngenxa abasebenzi nemali eyongezelelweyo nolwakhiwo kwezikim zabo njengoko inzuzo besizisa amaqela esithathu.

Ngamanye amazwi, umvuzo wangena kwezi meko zilandelayo:

  • yokuthengisa imveliso umthamo omkhulu;
  • ukutsala abasebenzi abongezelelweyo abaza kuphumeza umthamo omkhulu iimveliso kunye nokukhangela esitsha isiseko sabathengi.

Kuqinisekiswe ukuba ulwakhiwo kwesikim sentengiso womnatha unako ukuphucula kakhulu ekukhuleni yenzuzo yenkampani kwaye kubuyiswe ezo ndleko. Kwaye kufuneka ukuba senze le nto, kanye umnqweno ukufumana ingeniso engaphezulu lula, kunye nangenkuthalo nikezela ngemveliso yazo kumthengi. Kungenxa yoko le nto inani labantu abathatha inxaxheba kulo isakhiwo ishishini ngaphezu kwe-6% yabantu Russian, yaye ezi nombolo ezikhulayo ukusuka komnye unyaka ukuya komnye.

Indlela sikuphephe ukuba zizilu- lixhoba lokuphangwa sentengiso network aphumelele kulo

Kakade ke, ukuba ukuphumelela ishishini MLM, amandla ukuba wonke umntu, kodwa kukho 3 imithetho, ngokukhokelwa unako ukuthintela ubuqhophololo zemali lokungaphumeleli kwaye ukuqonda umgaqo yokusebenza lorhwebo womnatha ngazo:

  • le nkampani kufuneka nakanjani abhaliswe (khangela ubulungu yenkampani yokunxulumana zingabhengezwa kusetyenziswa rdsa.ru resource), oku kwandisa ngokubonakalayo wayo intembelo nkampani yaye ebonisa imisebenzi yayo esemthethweni;
  • umsebenzi kufuneka ukhethe inkampani kunye olusuka intengiso eziphakamileyo, yomxhaso indawo ehamba phezu kwimarike namhlanje - ngundoqo preuspevaemosti yayo, olusebenzayo ukuzeyisa ukuphucuka, yaye iindlela kunye namathemba;
  • ibinzana lobuninzi neempawu asebenzayo (ukukwazi ukusebenza, ukuzimisela ukufunda, ukuphucula izakhono zabo zonxibelelwano kunye ukweyisela), indawo yengqwayi-- yinto isiqinisekiso ngempumelelo ekuqhutyweni network ishishini.

Eyona nto ibalulekileyo - khumbula ukuba umthengi kufuneka abe nombono oluchanekileyo uhlobo lomsebenzi. Kufuneka ukuba zifane isiphithiphithi maloobyasnimuyu, scam okanye scheme iphiramidi. Yonke kufuneka ibe selubala, kanye ukuhlangabezana neemfuno lowu.

Izimvo abasebenzisi esebenzayo kombono MLM

Uya kuvumela ukuqonda ngcono njani urhwebo womnatha ntoni na, abantu bokwenene lijongene nemigaqo ukusebenza kwawo. abasebenzi abaninzi eenkampani waphawula ubukho ubunzima xa nisaqala kwamhla nale ndlela yokwenza ushishino. Oku kwenzeke ngenxa nje kuphela kwinkqubo nokwenziwa oluninzi ulwazi, kodwa ukuba nemvo ahlale evule amehlo.

Ukumelana zonke Usenokungacalulwa, kwakunye lula ukuqonda zonke iinkqubo kuvumela ubukho zocweyo, izifundo, noqeqesho, iikhathalogu sesilungile, apho exelelwe ngokweenkcukacha malunga iimpawu imveliso ezifundiswayo, kwi-nkqubo kunye nezicwangciso zezimali zenkampani. uthethwano ezinjalo periodic ukunceda ukuphuhlisa izakhono eziyimfuneko emsebenzini, babe nentembelo ngakumbi.

Hi ndlela leyi, enkosi ncomo abasebenzi kweenkampani yenethiwekhi efana ingqiqo MLM ukususela ekuqaleni kuka-2014 sele wayeka ukuba waqonda njengendlela inkohliso, kodwa kuphela nje umthombo othenjiweyo wengeniso, ukusebenza elandelwayo exhomekeke iimpawu zobuqu.

Tips for kwabasaqalayo

Ngokusekelwe zonke ncomo, ukwakha ngempumelelo umsebenzi wakhe, akhokelwe yimigaqo lorhwebo womnatha, oko kunokwenzeka phambi:

  • umcebisi onamava;
  • banqwenela ukuba nokuguquguquka;
  • Isiqinisekiso yokuqinisekisa umgangatho imveliso elungileyo;
  • ukufumana umsebenzi ophucukileyo;
  • iqela uhambelane.

Uyakwazi ukufumana nenkitha zombini izimvo ezakhayo elibi esebenza ngayo marike network. Kukho nobubi ngamnye iindlela zokwenza ushishino. Eyona nto ibalulekileyo - zonke ezi ngasentla ukwenza izigqibo ekunene, bathembele amava ekhoyo ngaphambili, sisebenzise ulwazi kunye nokuphumeza ngempumelelo nabo ebomini.

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