Uhlalutyo lwamasayithi okhuphiswano. Ukuthelekiswa kwamaziko okhuphiswano

Kamsinya kangakanani ukungena kwi-TOP-10 kwiziphumo zophando? Ngaphandle kwesisombululo sale ngxaki, amawaka ama-optimizers kunye namakhulu amafemu akhethekileyo ekukhuthazeni iiwebhsayithi zibetha rhoqo. Kodwa baya kuhlala belahlekelwa kwiinkampani ezinkulu ezifana neYandex neGoogle.

Ezi nkampani zinabanikazi bomdlalo. Bonke abanye bazama ukuqiqa, ukufunda okanye ukubala imithetho yalo mdlalo. Yintoni eyenza isayithi ikhule ngenxa yeziphumo zophando? Ziziphi iinkqubo kunye ne-algorithms eyenza ukusetyenziswa kweenjini? Ungafunda njani iimfihlelo eziphambili zokubeka indawo? Indlela yokuphucula isayithi lakho kwiphepha lokuqala le-injini yokusesha?

Azikho iimpendulo ezingenangqiqo kule mibuzo. Kwaye, mhlawumbi, abayi kuze kube njalo. I-Optimizers iya kuba yingozi kakhulu, kwaye iinjinjini ziphinda zihlakaniphe kwaye ziguquguquke. Yintoni eqinisekisiwe yokuzisa umphumo kwiminyaka emihlanu edlulileyo, namhlanje ayisebenzi. Yintoni endiyenzayo?

Uhlalutyo lweenkokheli njengendlela yokuphuhlisa imithombo yakho yewebhu

Ngaba ufuna ukungena kwiindawo ezilishumi eziphezulu? Bafunde! Uhlalutyo lwamasayithi abakhuphisanayo luyinyathelo lokuqala ekuphuhliseni i-algorithm yabo yokukhuthazwa. Kutheni kunjalo?

• I-TOP-10 ihlala isondele. Oko kukuthi, ukuba ufuna ukwazi abakhuphiswano besiza, ngoko kulula kakhulu. Ungene isicelo sakho kwaye ngokukhawuleza waba neenkokheli ezilishumi eziphezulu.
• Iindawo ezininzi zihlala zibonisa amandla abo. Kufuneka babone kuphela.
• Ukuphumelela kwi-Intanethi kuyakhawuleza. Namhlanje iinkokheli zodwa, kwaye ngomso abanye. Oko kukuthi, unokuhlala ubona into entsha kwaye inomdla kakhulu.

Izikhuphiswano zamanqaku-oku kungumthombo ongcono kakhulu wemali eninzi yolwazi. Baza kukuxelela yonke into malunga nendlela yabo yokuphumelela. Kufuneka nje ufunde indlela yokufumana ulwazi oluyidingayo kuwe, uhlalutye kakuhle kwaye wenze izigqibo ezifanelekileyo.

Yintoni eluncedo ekukhuthazeni isayithi yakho ingabonwa ukusuka kumashishini

Yonke ingcaciso ebalulekileyo kuwe kwiwebhusayithi yokhuphiswano inokuhlukaniswa ngamaqela ngamaqela amathathu:

1. Ulwazi oluya kubonwa ngokukhawuleza.
2. Iinkcukacha ezingabonakali ngokukhawuleza, kodwa ungafunda, usebenzisa izixhobo ezizodwa zokuhlalutya.
3. Ulwazi ongeke ukwazi.

Yintoni ekhoyo kwisayithi inokubonwa ngoko nangoko

Ngokukhawuleza ukubetha ukulungeleka kwesiza kumsebenzisi. Phantse zonke iinkokheli zendawo zicatshangelwa kakuhle kwinqanaba leembono zengqondo. Zinezicwangciso ezicacileyo nezicacileyo ezivumela umsebenzisi ukuba athole oko akufunayo ngokukhawuleza. Kwaye kubaluleke kakhulu, oko umsebenzisi akufumanisa kuya kuba luncedo kuye! Izingosi ezingenalusizo kwaye ezingenakunqwenelekayo akukho mntu uyakuthandayo - akukho iinjinjini okanye abantu.

Kubuchwephesha bokukhuthazwa kukho into enje njengesiza kubantu. Kubonakala ngolu hlobo lulandelayo:

• Isakhiwo esilungileyo, esisemgangathweni sesayithi.
• Ukukhangela okulula nokulula kolwazi oluyimfuneko.
• Zonke iicatshulwa zifundeka kakuhle. Ayilayithwanga ngamagama angundoqo abenza iteksi ye-abracadabra.
• Yonke ingcaciso inomdla kumsebenzisi. Kuchanekileyo kwaye ngaphandle kwamanzi amaninzi.
• Kule sayithi, ukuthengiswa akukroli kuzo zonke izicwangciso, kodwa ngokuthobeleleyo kugcwalisa umxholo wephepha.
• Uyilo lwesayithi alubanga ukucaphukisa, kodwa ngokucacileyo luhambelana nomxholo walo kwaye ludonsa umsebenzisi.

Ukuba uthelekisa iiwebhusayithi zokhuphiswano ngeendlela ezifanelekileyo, unokufumana izinto ezaneleyo neziyimfuneko. Yonke inkcazelo yokuhlalutya iya kuba kwisikrini somlindi. Into oyifunayo ngumonde kunye nomnqweno wokufunda kangangoko kunokwenzeka. Eminye isele isenzelwe wena ngabadlali bakho. Siyabonga kwaye uthathe okulungileyo kubo.

Ngendlela, ngamanye amaxesha unokufumana i-traffic kwiziko elifanelekileyo kwiphepha eliphambili lesayithi elikhuphisanayo. Ukuba akukho phepha okanye ayibonakali inani leendwendwe, ke le ngcaciso kunye nolunye ulwazi olufihlakeleyo kwi-glance elula lunokufumaneka ngoncedo lwezixhobo ezongezelelweyo.

Yintoni engabonwa kwiindawo zokhuphiswano zisebenzisa izixhobo ezihlalutyo ezizodwa

Zonke iinjongo zokusesha zanamhlanje zisebenzisa i-algorithms yazo yokuhlalutya ngamandla xa zibeka indawo kwindawo yokukhutshwa. Ziqulethwe ngamacandelo ayenayo nayiphi na indawo. Ubungakanani bala macandelo, iimpawu zabo ezifanelekileyo kunye nezobuninzi ngokuchanekileyo okanye ngokungathanga ngqo zichaphazela isikhundla ekukhutshweni.

Ngokuhlalutya amasayithi okhuphiswano, ngokuqinisekileyo uya kufumana uluhlu oluyisiseko lwezakhi ezichonga isikhundla sakho kunye nesayithi elikhuphisanayo:

1. I-TIC yeYandex ne-PageRank ye-Google.
2. Inani lekhasi le-indexed yesayithi.
3. Inani leemifanekiso ezikhompyutheni kwisayithi.
4. Inani lezixhumanisi zangaphandle kwisayithi.
5. Umgangatho wezonxibelelwano zangaphandle. Ukufaneleka kwabo.
6. Inani lezixhumanisi zangaphakathi kwisayithi.
7. Uqhagamshelwano kwiiblogi.
8. Inani lamanqaku aphumayo kumaphepha esayithi.
9. Inani leenkcukacha apho isayithi ikhoyo khona. Umgangatho wale khathalogu.
10. Uhlobo lomxholo.
11. Site traffic.

Olu luhlu olungaphelelanga. Kodwa kwanele ngokwaneleyo ukuqonda ingqalelo yento enokuyibona ngokwenza uhlalutyo lwendawo yokukhuphisana usebenzisa izixhobo ezizodwa.

Indlela yokuhlalutya isayithi labakhuphisanayo usebenzisa izixhobo ezizodwa

Yonke ingcaciso efunekayo yokuhlalutya kuyo nayiphi na indawo ingafumaneka ngoncedo lweenkqubo ezizodwa okanye iinkonzo ze-intanethi. Kulula kakhulu ukwenza oku. Yonke into efunekayo kukuba ukwazi igama lesayithi, igama lesizinda. Igama lesizinda lifakwe kumgca okhethekileyo wenkonzo, kwaye yile nto. Emva kwexesha uzakufumana ulwazi oluninzi malunga nomncintiswano.

Ukuzithemba ngokupheleleyo, ungasebenzisa iinkonzo ezimbini okanye ezintathu. Xa uthelekisa ulwazi olufunyenweyo, uya kufumana ulwazi olupheleleyo malunga ne-portal interest.

Kutheni uqokelela ulwazi malunga namaziko okhuphiswano

Ukuba umnqweno wakho ukukhuthaza i-intanethi yakho kwii-10 eziphezulu kwi-injini yokukhangela, ngoko ngokuhlalutya izitifiketi zokhuphiswano kunye nokwazi amandla abo, unokuhlala usebenzise ulwazi kwiwebhusayithi yakho ukuthelekisa. Emva koko, uya kuqonda ngokucacileyo ukuba yeyiphi iiprojekthi zeprojekthi yakho oya kuyidinga ukuyiqwalasela.

Ngokomzekelo, unokufumana ukufika kwesayithi lomqhubi. Masithi kuya kuba kwindawo engama-300-500 abantu ngosuku. Ubuncedo bakho bufikelela kubantu abangaphezu kwe-100. Ngoko kufuneka uphakamise ukuthandwa kobutyebi bakho. Nalu uhlalutyo olulula lokuya kwesosikhuphiswano somntu okhuphisanayo kunokukunika inkcazelo yokubaluleka.

Ngaloo ndlela, unokwenza uluhlu lonke lwemisebenzi oluya ku funeka lwenziwe ukwenzela ukwandisa ukulinganiswa kwezibonelelo kunye nokukhuthazwa kwayo.

Iingcebiso ezifanelekileyo zokuphucula umsebenzi wakho

Kwi-intanethi, yonke into ikhula kakhulu. Iilgorithm zeenjini zokukhangela zihlaziywa rhoqo. Yiyiphi izolo eyilethe isiqinisekiso esiqinisekileyo, namhlanje sinokuya kwisicwangciso sesibini okanye sesithathu. Kwenzeka njani kule nto ukuba idideke?

1. Qalisa ukugcina iinkcukacha. Yenza itafile yazo zonke iinkqubo ezikhoyo zokukhuthazwa kwaye zongeze rhoqo kwaye uzilandele. Uya kuba nephulo elicacileyo lendawo yakho yokuqala ukukhuthaza iphrojekthi yakho. Uhlalutyo oluqhubekayo lwamasayithi okhuphiswano luza kukucela ulwalathiso lwenkqubela yakho.
2. Funda zonke iinkcukacha ezikhoyo malunga nemigaqo yeenjini zokukhangela. Ndikholelwe, abakhuphiswano bakho baye baqonda esi sihloko kunye nabaphuhlisi bokukhangela iziphumo zenze ukuba kwenzeke.
3. Uvavanyo. Fumana iindlela ezintsha uze uzisebenzise kwiwebhusayithi yakho. Awukwazi ukuma. Kule ndlela kuphela uya kukwazi ukuphumelela.

Nento oqinisekileyo ukuba udibene nayo endleleni yokukhuthaza indawo yakho

Ukuthelekiswa kwamaziko okhuphiswano kunye nokuhlalutya kwabo kuya kukukhokela ngokukhawuleza okanye kamva kwisigqibo sokuba nguwe yedwa ongeke ukwazi ukuqonda konke ukukhuthazwa nokukhuthazwa kwesiza sakho. Uya kufuna abancedisi - abaqeqeshi be-SEO-optimizers, abakhophi abalungileyo, abaphathi bezinto kunye nezinye iingcali.

Kule meko, izinga lokukhula liya kuxhomekeka ngqo kubukhulu besikhwama sakho. Oko kukuthi, imali enayo enayo, ngokukhawuleza uya kuqhubela phambili umthombo wakho. Ndikholelwe, abakhuphisanayo baphumelele kakhulu kule nto, batyala imali ekuphuhliseni imali efanelekileyo . Ngoko lungele oku.

Ukucaphula, singatsho ukuba ukuhlalutya kweendawo ezikhuphisanayo kunokuhlala kunika uncedo oluninzi ekukhuthazweni kwesosixhobo sakho sewebhu. Ngokomgaqo, kwisigaba sokuqala sokuphakanyiswa, oku kusenokuba sisisombululo esifanelekileyo. Ukhangele kwaye wenza ngcono - lo mgaqo onamandla kakhulu. Se benzisa.