Sales - Yintoni le? Ngubani na lo Manager Sales?

Sales - lo msebenzi kwicandelo nkonzo. Iingcali ze-mboni oyena ndoqo kuyo nayiphi na inkampani, ngenxa yokuba ngamnye indawo yomsebenzi ngokubanzi ivale kwiSebe Marketing.

Uhlalutyo yomsebenzi yomphathi

Umphathi Sales kule minyaka yokugqibela waba aqheleka kakhulu kubantu kakhulu kwafunwa emva neziqu ezithandwayo. Elinye igama le lweengcali - Manager Sales.

Kwanele Sales ranking eliphezulu kuso. Oku kungenxa kuphuhliso ngokukhawuleza service sector eRashiya. Kulo mzekelo, abaphathi ithengiswa undoqo lwecandelo kwenkonzo kunye nokuqinisekisa impumelelo yonke inkampani.

Yingcali ukwenza Sales - umbutho oqeqeshelweyo, into leyo enxulumene kunye nokuthengiswa nantoni eziphathekayo (izixhobo okanye ipropati). Noko ke, abameli mihla komsebenzi ukufumana isicelo zabo ngempumelelo kwicandelo iinkonzo (umzekelo, imarike zemali okanye zebhanki).

Iindlela zokubona ulwazi iqhosha Sales

Ukuze uqonde ukuba yintoni na ngeles, kufuneka uchaze ubuchule ezisisiseko. Ukuze wenze oku, kuyacetyiswa ukuba kusetyenziswe ezinye iindlela ezisemgangathweni: iigridi repertory (J. Kelly.), Udliwano-ndlebe okanye izehlo ezibalulekileyo. Kusenokwenzeka kwakhona kusetyenziswa indlela kakhulu umncedi ngempumelelo ezifana iphepha lemibuzo, nto leyo ibandakanya imibuzo iibhloko ezintandathu ukuba ulwalathiso yequmrhu iprofayile umsebenzi. Iziphumo ezifunyenwe emva ukwenza uphando olunjalo ingasetyenziswa buhlolwe ngokubanzi.

umphathi wezentengiso Profile

Le iprofayile iqulathe iiyunithi ezine eziphambili. Ngamnye kubo liquka ubuchule ezimbini. I ibloko yokuqala ubizwa ngokuba "iimpawu zobuqu" yaye iquka amacandelo afana nengqondo yoyilo, bhetyebhetye yokucinga nenjongo.

I-creative ingqondo lisetyenziswa ntetho zenkampani okanye iinkonzo ngamnye kubaxhasi ezinokwenzeka. Lula ukuqonda ezinye zeempawu abantu efunekayo ukwenza imisebenzi ethile: ukuseka intsebenziswano kunye nabathengi, nokuchonga izizathu zokwala zentsebenziswano, intsebenziswano ixabiso, ubungakanani kunye nonikezelo ngokoMthetho. Icandelo ezifana iqinile, kufuneka abaphathi intengiso xa thethana iimeko intsebenziswano kusonyuselwa okanye izihloko.

Le block yabucala lwesibini "Communications" ekulelona zithwala inqununu bokusebenzisana umsebenzi jikelele ngokunxibelelana, kunye nefuthe uhanjiselo-iqokobhe.

Ezi nkcukacha zemalike iinkonzo

Kweli icandelo iingcali zorhwebo ukuze ukunika Sales ngeenkonzo uhlobo - ezi misebenzi ixhaphakileyo. Eneneni, imakethi Undanelise kunye neengcaphephe ezinjalo. Bona banoxanduva yokuthengiswa kwempahla zeendidi ezahlukeneyo, iimveliso kunye neenkonzo. Ubunzima phambi iingcali abanezakhono eziphezulu enxulumene yokuthengisa ye awohluke ezichaphazela yempahla. Imfundo kulo mzekelo Akukhathaliseki. Kubalulekile ukuqonda imigaqo nengeniso kwempahla, iliso iimfuno zabathengi kunye namaqabane ezoshishino, kwakunye nokudalwa ebango. Kule ndawo, kukho iingcali umsebenzi omhle ophumelelayo ukwenza kunye loqoqosho esisiseko.

Kodwa ke, ukuphumeza umgangatho ophezulu zokwenziwa komsebenzi koogqirha kunye nabaqhubi. kuba uyazi ukuba ukungeniswa yenkampani kwimimandla eyahlukeneyo abaphathi intengiso rhoqo ukuhamba (ngamanye amaxesha zingathathela ukuya kwi-80% yezihlandlo) nje. Ngoko ke, yintoni Sales yaye yintoni na inzuzo yalo buqonda, abantu bhetyebhetye neselula.

Amanqaku amanyathelo ukukhuthaza yokuthengwa nokuthengiswa promotion

Le misebenzi ijoliswe nokusetyenziswa kwempahla olupakishiweyo. Sales-promotion lwenziwa xa kuvele imfuneko ukufumana impendulo ekhawulezileyo olomeleleyo yemarike. Kulo mzekelo, ezo mpahla kufuneka ingqalelo ngokwembono umjikelo wobomi.

Le mbono wazuza kwicandelo lonikezelo kunye nokuthengisa ibonisa amanqanaba uphuhliso kwizikhundla yorhwebo ukususela kuphuhliso lwabo de kukuyeka emarikeni.

Unengqondo intengiso-promotion kuqwalaselwa kuphela kwinqanaba lokufakela imveliso entsha emarikeni, kodwa kwi nqanaba zokurhoxa wayo ukusuka lemarike efanayo.

Iinjongo ekufuneka ziphunyeziwe kunye nokusetyenziswa ubuchule inkanuko entsimini lorhwebo, iinjongo ezichazwe lenkampani kunye iimpawu abaphulaphuli ekujoliswe elithe ukuba utsaleleka. Injongo elifutshane elide ukudala umtsalane ethile okanye ixabiso kweempahla ukuba amandla umthengi (imizekelo iquka ukusetyenziswa ngezaphulelo ezahlukeneyo, ukupakisha ixesha elide yaye zisebenza). Njengoko injongo ixesha elide sidlalwa kumhlaba ukuyilwa osezingqondweni umsebenzisi bazingce yexabiso impahla.

Kukho ezintathu somamkeli ezingundoqo le fomati kwentengiso: abathengi, abameli kunye nabasebenzi yokuthengisa. Le mizekelo ilandelayo inokunikwa njengoko ubuchule ezisisiseko kunye nemisebenzi yokukhuthaza intengiso:

• Isaphulelo kwi ixabiso xa iimpahla zikhankanywe mali. Kule meko sithetha inani elithile impahla nomlomo amaxabiso aphantsi, xa bathe bathenga ethile (ekuvunyelwene) ixabiso.
• Premii--ekuthiwa "pushers", abahlawulwa kubathengi kunye nokuthengiswa kwemveliso engaphezulu nesixa phambi kangangexesha elithile.

Yintoni yokuthengwa-presenter

Kukhuselekile ukuba kuthi ukuba le ngcamango unxulunyaniswa izixhobo ukwandisa ukusebenza ukuthengisa. Amaxesha amaninzi lokuthengisa-sasazo lu dityanisiwe uthungelwano abathengisi. Noko ke, ifomathi datha amanqanaba kakhulu esebenzayo yobungcali.

Ntoni lokuthengisa-presenter? Unoxanduva ngokuphumeza amanyathelo ezijoliswe ekuphuculeni ukusebenza yentengiso yenkampani. Ukuba le fomati yenzelwe ngokuchanekileyo nangokufanelekileyo, ngoko ummeli yokuthengisa inika kwindawo evelele ezishishina yenkampani babo, apho kuya kuba lula ukufikelela ukunyuka ngempumelelo kwintengiso.

Le mbono "intengiso-presenter" oxhulumene kuphela kunye nemisebenzi yabantu, kodwa nentlangano yomphathi ukuthengisa. Umzekelo, kusenokuba eneenkcukacha lula kunye ifaka ekwiseli kuzo.