RTB-ntengiso - Izibhengezo okwixesha-lokwenene

Ngaphambili, indlela engundoqo ngempumelelo zentengiso yaba izibhengezo. RTB-technology iye yaba luphawu entsha kuphuhliso shishini kwi-intanethi. Revolution yaqala ngo-2008, xa "lehoseyile" ngaphambili ukuthengwa lwamaqonga zokubhengeza indawo kwindlela "neevenkile". isithuba nganye yokupapashwa baze bathengiswe ngexesha lenene ngokusebenzisa kwintengiso. RTB - Real Time Othi - igama ezithengwa ezinjalo kunye nenkqubo yokuthengisa.

RTB-ntengiso - isigama

I RTB-ntengiso - iteknoloji entsha uthengiso lwe-intanethi, okusebenzayo kumgaqo izaziso kwentengiso ntengiso okwixesha-lokwenene. Umahluko kukuba nentengiso sijoliswe ndwendwe wetekeni hayi ukwenzela ukuthenga isithuba zentengiso kwiiwebhusayithi. Xa umsebenzisi kufika kwindawo yakho ekhethiweyo, inkqubo rtb wenza kwintengiso nangoko. Nganye show rtb-intengiso nozuzwe owesibini uphuphu. Emva koko, lo sipho nenzuzo umthengi livela phambi kwamehlo lomsebenzisi. Nabathengisi kwi sites efandesini ke inethiwekhi zentengiso. Kufuneka kufakwe rtb-ibonisa.

Uqinisekiso yomsebenzisi

Ukuchonga iibrawuza lomsebenzisi esetyenzisiweyo, iingxelo kwi social networks, amaqonga mobile, njl Umsebenzisi kubiza ithagethi, ukuba sithobela ngokupheleleyo kumthengisi. ulwazi Personal ngaye ngexesha elinye kuhlala bathembele ngokupheleleyo. Ukuqhela abaphulaphuli ekujoliswe (targeting) yenzeka ngenxa kweeprofayili umsebenzisi engaziwa enikiweyo ARV. Ukusebenza okunyukileyo ngokwemiqathango ntengiso na kanye rtb-ntengiso. Njengoko inkqubo esidlangalaleni iza kuxoxwa ngezantsi.

Indlela RTB

RTB-ntengiso - inkqubo evumela ukuba ukunxibelelana umthengisi kunye nomthengi ukhululeke ngakumbi. Umsebenzisi kokuba ufuna ngokwenene ukuba sibhengeze, kwaye umthengisi kwandisa kwisalathiso ukusebenza intengiso yayo. Logama nje umsebenzisi ewalayishayo iphepha le web, inkqubo RTB uqhuba ifandesi ngexesha lenene. inkqubo DSP (zimele umdla ezentengiso) ukuvavanya ixabiso wenze ukubheja. Emva kokuphela kwentengiso ikhethiwe umthengi, kunye nabatyeleli site uya ziboniswa rtb-ntengiso sakhe. "Yandex", umzekelo, inika network yayo advertising olu hlobo promotion imveliso.

Qala of esidlangalaleni

Ifandesi iqala xa omnye umsebenzisi uqala ukulanda a iphepha web zisebenze kumkhangeli zincwadii wakho. Eli phepha iqulethe iyunithi ad. Okulandelayo rtb-exchange iyithumele ingcaciso abanokuba ngabathengi kweentengiso spot le. Kwakhona ingxelo ubukhulu, indawo yeyunithi ad, kwaye format ad. Ngaphezu koko wadlulisela umsebenzisi ID, page kabani web lilayishiwe. DSP-abathengi khangela olu lwazi, abale resource. Qala kokuhlawulwa kwindawo ethile. Ngenxa ubukhulu iirhafu, RTB-exchange ophumeleleyo uzimisele. Ukuthengiswa ithatha millisecond malunga ne-100. Ubhejo eliphezulu ufumana indawo ibhanile, yaye kubonakala kwiphepha lomsebenzisi.

Izinto eziluncedo ubuchwepheshe obutsha

intengiso RTB - iseti yezibonelelo ngabathengisi, abasebenzisi kunye sites.

ukuba abathengisi

1. Ukujolisa kungenxa kanye ukuba amathuba usebenzisa iindlela zabo. Oku kunciphisa ibonisa 'blank ".
2. Ntengiso umisela ixabiso njalo, endaweni ezithengwa ngokuphangaleleyo ngeendleko.
3. Ithekhnoloji kunceda ukubonisa kumsebenzisi, ngokusekelwe izinto zabo kunye neempawu, ibhanile ezizodwa.
4. Ukusetyenziswa ezintsha kwandisa sites yesabelo.
5. RTB incedisana advertising yemveli. Kuyenzeka ukuba ukumisela isantya ubuncinane ingezantsi ibonisa yakhe iya abathengisanga. Kulo mzekelo, ngohlobo yemveli intengiso liyaboniswa.

ukuba umsebenzisi,

1. okuthengiswayo.
2. Advertising ukumela ngaphezulu iimfuno zomsebenzisi, kuba nomdla kakhulu kwaye ngaphantsi ocaphuka msinya.

Kuba rtb-sites

1. Ukusetyenziswa ezintsha kwandisa sites yesabelo.
2. RTB akayi asuse ngokupheleleyo izibhengezo njengesiqhelo, ukuba kwentengiso na yayingaphelele, abasebenzisi kubona amalaphu anomyalezo zixhaphakileyo. Njengoko kukhankanyiwe ngasentla, swi azithengiswa, ukuba wanikela ngexabiso eliphezulu kunezo sona.

system RTB

RTB-ntengiso - yinkqubo asebenze isigama onokwazi kuyimfuneko. Inkqubo isebenzisa la magama:

1. Imfuneko Side Platfrom (DSP) - iqonga apho abathengisi asebenza. Xa eqongeni kukho interface, kubonakala xa usebenzisa add-ngemvume kwi-DSP.
2. Thengisa-Side Platform (SSP) - ezi nkampani ukuba iindawo ukurhweba kumaqonga entengiso.
3. Exchange Ad yomnatha Ad - exchange okanye iintengiso womnatha, zinika sites intsebenziswano kunye abathengisi.
4. Data Management Platform (ARV okanye Data Partners) - nababonelela profiles Web abasebenzisi Internet, okusetyenziselwa ngendlela wokukhomba.
5. Trading Desk - ngaba umenzi wokongeza i-on-DSP, leyo kukuvumela ukuba uphathe intlawulo intengiso kwimo oluzenzekelayo.
6. DCOP - le platform ngqangi kunceda ukudala ibhanile.
7. Ad Ukungqinisiswa & Protection Brand - inkqubo iiyunithi ad post-test, kwakunye ukhuselo brand.
8. Izibalo - izixhobo ezi nkcukacha-manani ukunceda ukugcina ingxelo lomsebenzisi kwi-network.