Ngesibindi in Business

indawo Ulwazi esiphila kwaye sisebenze yonke imihla kuba more yempucuko. A iteknoloji - zonke ngcono. Oku kudala imiceli mngeni emitsha ukuze amashishini ethu, maxa wambi ngokupheleleyo ukutshintsha imodeli yeshishini lethu, izenzo kunye nendlela yokucinga. Dan Vedok, usomashishini osakhasayo umnini «International» Golf Club kunye isiganeko-arhente, uchaza indlela inkampani yakhe ngelo xesha benza inkqubo yokutshintsha, uze ukuqhelana iimeko ezintsha.

ikhondo layo Galufa, ibekwe elihle New England, ekuqaleni iklabhu labucala, ubakhumbuza kakhulu abo babethandwa ekuqaleni kwenkulungwane yamashumi amabini. Nangona isibakala sokuba ngexesha lokudodobala koqoqosho lwenzuzo kokunciphisa, kwaye inani labasebenzi wakhula ngaphantsi yaye ngaphantsi, phantsi kwesikhokelo Vedoka International wakwazi ukuba ikhule ukusuka kwindawo encinane na ipremiyamu omkhulu Golf Club, obegalelwe nsimu yokutyela kunye yokuzivavanya.

"Eyona nto ibalulekileyo kukuba kwakufuneka ukuziqhelanisa kwaye usebenzise iindlela eziye uphawu le kwisigaba", - uthi Vedok.

Nantsi into eyenzekayo: Vedok wathabatha izisombululo ngendlela engaqhelekanga kwaye uzimanye kunye nenkampani «Groupon», ecetywayo ukwandisa le nkampani. Oku kwanda kakhulu imali engenayo site deal ngemihla with "Groupon" Vedok waqonda kwiintengiso 307 000 $.

"Groupon" kakhulu kwatshintsha isicwangciso sethu ishishini kunye nomzekelo, inguqu evela lavalwa ukuba iklabhu yegalufa evulekileyo "- uthi Vedok, egxininisa ukuba ama-95% abantu abathengi" Groupon "- ngabaxumi club. "Ishishini lethu ikhula ngelixa abanye Wabandezeleka fiasco."

Vedoka Sinazo zonke izizathu ukuthetha ngolo hlobo. Ingeniso yonyaka lezifundo igalufa liye landa nge-5.5 ekhulwini kulo nyaka uphelileyo. Ngo-Apreli 2012, babengama-4.6 ekhulwini. Oku kukwanda inkulu ukususela ngo-2004, ngokutsho Sagework. Noko ke, amaqela yegolufa kuqhubeka nzima ukuze inzuzo. International lifumene malunga $ 10 ezigidi ngonyaka, ngenxa yokuba uninzi ingeniso ivela kushishino ukutya neziselo le. "Ndahamba kude ukwenza ingeniso evela kumbutho iziganeko", - watsho Vedok.

Phezu kwayo yonke indlela non-eqhelekileyo ukwenza ushishino, Vedok ithi phambili, wayesoloko wabeka umgangatho wenkonzo yomxhasi. "Sinikeza abaxumi bethu kunye neenkonzo premium. Ndiyazi wonke ngegama, kunye bonke bephela, ukuba intsapho enkulu. " "Sizama ukulondoloza intle yonke into, kodwa soloko kusiya phambili kunye nokuphuhlisa", - uthi Vedok.

Ngoko ke, makhe sihlolisise oko kwenzekayo kunye club, leyo kunzima kakhulu kweli xesha lobunzima, yaye ekugqibeleni wenza idabi kwishishini lakho:

1. Umnini wayivala kwiklabhu yegalufa yinto umntu okhaliphileyo, ukuba siqwalasele ingcamango ngentsebenziswano inkonzo ezithengisa promotion coupon.
2. ngusomashishini Vula-umbaxa kungekhona umbono wayo kwaye uyakwazi ukubona iindlela ezintsha zokwenza ushishino. Xa Groupon wafundisa ukuba athengise iinkonzo ezongezelelweyo kubathengi abeza ukuba izabelo, usomashishini osakhasayo ifumana thuba liyimbunguzulu parameter ijike ibe kundoqo ishishini model.
3. Usomashishini ukhuthazekile ukuba ashiye izicwangciso zemveli abaqeshwe kweli shishini.
4. Head ukulungele ukuphumeza imodeli ishishini elitsha, kukuba ukufumana ingeniso evela komnye umthombo. Oku kutshintshile ishishini kwaye kwakhokelela ekukhuleni kwayo.

Yiba nesibindi uze uvule iindlela ezintsha. Kubalulekile ukuba loo impumelelo uza koosomashishini.

Ngokusekelwe izinto http://www.thestreet.com/print/story/11969325.html