Lacoste Kubalulekile: isoya, indawo, ncomo, kunye neendleko

Brand elinomfanekiso lwengwenya ngomlomo evulekileyo ukuhlasela ngowe-2012, iye yabhiyozela yayo wokuzalwa 80th. Kuya kuba njani ngakumbi kwaye zeziphi iinkalo ezintsha yemveliso kwempahla, uya kuphumelela, kwakusazeka kuphela abaqeshwa inkampani, kodwa enye into yenzelwe ukuqinisekisa: emva kokuba 8 kwamashumi uhambo olude, Lacoste webhrendi ovuthayo inkwenkwezi liqaqambileyo nesibeke liphuma emhlabeni fashion kwaye ukuba ulishiye akayi. Namhlanje le webhrendi esebenzela uphuhliso lwemimandla ezine: nezambatho, izincedisi, ezemidlalo, izincedisi kunye umgca aqholiweyo. Phambi kokuba uqale ukubheka Essential ivumba Lacoste, sijonge imbali brand.

Ingwenya, ukoyisa ihlabathi

iminyaka engama-20 kwinkulungwane yokugqibela, waba ingongoma engundoqo esilungiselelwe brand. Jean
UmNazarete Lacoste, ekubeni umdlali ezaziwayo-kakuhle intenetya, kwaphuma kwi inkundla ayikho zambatho kumphathe ukuba kwafuneka ukuba imane, yaye ihempe enemikhono emifutshane ikhola. Kube lula imodeli entsha, zonke ngaxeshanye malunga noku, yaye kungekudala waqalisa ukukhuphela kuye, yaye ngenxa Lacoste yayo sporty "abafileyo" abambelele ngexesha umdlalo wafumana igama yesibini - "ingwenya".

Brand kunye logo - imbali ingenzeka

Ukufunda malunga ukuthandwa yeehempe polo kunye besayine isivumelwano kunye mveliso ukunitha, uJean uRene founds La Societe Chemise Lacoste. Ngaloo ndlela kwaqalisa ukuveliswa iimveliso yokuqala. imifanekiso uphawu wavela a joke. Umdlali tennis ngasinye uRobert awayezonwabisa iveza uRene figure aligeyitha isisila phezulu kunye umlomo ngolunya. Bamthomalalisa yi isipho esinjalo, Lacoste sampha ukuya ngumfuziselo brand.

Ekubeni nengwenya eluhlaza ukuhomba nje ngaphakathi, kodwa kuphela kwicala phambi eyenziweyo lwethikh impahla.

main line

UMongameli we-ofisi yenkampani ngo-1963 wathabatha unyana omdala Renee - UBernard, ekuthe kwixesha elitsha kuphuhliso. Brand yaqala ukusebenza ngomhla imiyalelo ezintsha, ke ngoku ukuba abantu nje kuphela eYurophu kodwa eUnited States. impumelelo njalo wafika kwi 70s, xa uphawu yayisele imigca embalwa:

- nezemidlalo ayifaneleki ngamadoda nabafazi;

- izincedisi for elivisayo nabantwana;

- izicathulo manene namanenekazi.

nesiqhumiso Amadoda yokuqala, wakhululwa kwi 80s, xa inkampani waba kwincopho yokuthandwa kwayo.

2010 kwasungulwa imigca emibini emitsha: umhombiso kumxholo elwandle kunye nokuveliswa ezingxoweni.

Wobuyiselo 2012 unika bonke abalandeli komgca imidlalo, wenza imveliso iibhayisekile, nasemkhenkceni, lombhoxo, nezigcina-ntloko kunye iiplanga Surfers.

Le nkampani namhlanje

Namhlanje, i-corporation inkosikazi isinqumleli Freres Lacoste siqinile. Nangona indlela engundoqo bobabo zokuphila kolutsha, inkampani nayo ingqalelo le ilungileyo, kwaye ingwenya iye yaphinda yathandwa ehlabathini lonke.

Lacoste - kodwa hayi iimpahla, kodwa yokuphila.

Perfume de Toilette Lacoste Kubalulekile: inkcazelo kunye neendleko

Le nesiqhumiso bayizalisa komele ngo-2005. Lacoste Kubalulekile ke idibanise eliqaqambileyo original flavour iziqhamo, wome imithi. Ivumba into ebangel 'umdla yaye ndizive ndinamandla. Le ndoda, ngubani na okunike ezithanda le oli yobulawu, usoloko kufuna entsha - oko ongeze kuwo amandla ukufezekisa obude ezintsha.

Lacoste ivumba Kubalulekile indawo ngempumelelo amanqaku patchouli kunye romance roses, ngenkankulu ethathwa yi impepho ulwandle kunceda ukuba ndingangxami, amathayara kunye zesitrasi neziqhamo ndibanike amanzi yangasese, isandi yabengezela. Ngokutsho kwabayili, aqholiweyo sibhekiswe abameli besini ngokomelela, owathi, nangona ubudala bakhe, ezele amandla kunye ndisemtsha. Lacoste osemqoka Kubalulekile yinto ivumba obangel 'umdla yaye ovusa usenza ukuzithemba. Kodwa yaqaqamba loqobo alinjalo ingongoma. Xa ekudaleni iteknoloji yangoku yamanzi kwindlu yangasese olusetyenziswayo, unikwe ukunganyangeki isiqhumiso, nokuqhubeka iiyure ezingama-24 okanye ngaphezulu.

Isibheno of Essential Lacoste osondeza duo ezaziwa sandalwood kunye patchouli, kwaye ezivusa kunye uthsintsho sokujoja ayaphunyezwa livumba elithozamisayo. A igama lokugqibela - kuba amagqabi itumata, leyo kongeza isiqholo piquancy.

Okwamadoda Iziqholo Lacoste ibamba imfihlelo: Ukuba ufuna ukwenza ivumba ecacileyo kunye namandla ngakumbi, ngokwaneleyo ukuba pakani ngomnwe elizweni, nto leyo yahlaselwa incasa. Emva kwexesha ucinga ukuba amanzi yangasese adlale taxi ezintsha kunye imibala eqaqambileyo. Ngoko nantso into edidayo, kodwa indlela elula unako nanini na ixesha okuvusa amanqaku kokuqala perfume de toilette ivumba Lacoste Essential. inani kuba umzekelo plexus yakudala bha lixesha kunye nesimbo owayephila ziya isibheno amadoda ziyathanda luthando, bejonge ngobomi nethemba. Ixabiso 125 ml iqala ukususela 2800 engange. Kuxhomekeka mmandla, ixabiso ezinokuba ngaphantsi okanye ngaphezulu.

Ukunika kwabhalwa trail ekrakra pha emnyama uphazanyiswa entendeni kunye iimbadada ukucaphuka, yaye ezinye zazo ziya kuba ophumeleleyo, ukufumana kuphela yindoda enempumelelo ngubani na umnini amanzi yangasese.

Reviews umthengi

Ngokutsho kubavelisi, ivumba uyakwazi sithembele. Yintoni abantu abacinga ngayo ukukwazi Lacoste elimangalisayo Kubalulekile? Ukuphonononga yabantu inkunzi wahlulelene. Abanye abantu baye baqaphela ukuba, nangona nokumelana wakhe, amanqaku amatsha ichazwa noko kwezinye ntlobo ezifanayo, abanye bathi ivumba Kungekudala nje elide, kodwa ahlaziyayo kunye avulekile. UPawulos zonke ncomo, singatsho ukuba Lacoste amanzi yangasese Essential wayexatyiswa kangaka abathengi.

Emva ihlela eyenziwe kwaye iyaziwa ngokulinganisela besini ngokomelela, ecinga ukuba aqhumisele "Lacoste Essenshial" uyakwazi ukumqumbisa nkqu umntu eqhelekileyo ukoyisa obude ezintsha.

Enye look at ibhotile stylish kunye ulwelo oluhlaza ematyeni ingwenya odumileyo ukudala ngobungqola iphupha entsha, nto leyo efuna ukuba ibe eyenzekayo!