Kutheni "Koko Shanel" oli yobulawu impumelelo aqholiweyo?

Iingcali amakha ocoliweyo, musa nokuba zibonisa ukuba sakudala obungunaphakade - iziqholo "Koko Shanel inombolo 5" - unetyala imvelaphi yayo indoda ngelo xesha enye enxulumene ne-uBukhosi Russian. Isibakala sokuba umsebenzi womqholi Ernest Bo wayengunyana wendoda ababekhonza emnyango kwinkundla Russian. Enterprising Coco ekuqaleni kwenkulungwane yokugqibela, wathetha ntu abaninzi odumileyo, kuquka Prince Dmitriem Romanovym, ngubani wamsa ngqondi isiqhumiso.

Amafutha "Koko Shanel inombolo 5" wenziwa ngu Ernest gca evela wayetyelele ezindaweni le Arctic Circle, apho wayengenakuze ayilibale ivumba ezohlukileyo amathayara kunye wazama ukuyenza amakha. Kufuneka ke ukuba umba sesihlanu - yinto ivumba entsonkothileyo kakhulu, oqala nge ukrakra orenji (neroli), bergamot, yelamuni kunye ylang-ylang. Oku kwapheleliswa yi iqela lonke iikhompawundi aldehyde zokwenziwa. Embindini elimnandi kukho inyibiba entilini, i May rose noJasmine Grassky. Zephyr kuhamba vanilla, sandalwood kunye vetiver.

Amafutha "Koko Shanel inombolo 5" - oku ivumba lokuqala kwesicwangciso abstract. Bona ngokucacileyo musani ivumba nayiphi na imbali, yaye oku impumelelo isiqhumiso ixesha. A isici esasenza iimveliso le nkampani kukuba ivumba abafazi ezintle kaThixo phantse lonke abhijelwe nengqayi ngeemilo engqongqo zejiyometri. Uyagxininisa kuyo mdali kanye le nkampani, owandithandayo minimalism.

ezikhutshiweyo kwaye "Coco" imimoya umthamo othile. Chanel, ngokutsho uJacques Polzha ukuzama ngaphakathi intlobo baseNtshona oriental iziqholo, evuthiweyo, owakukhuphayo ibe yimpumelelo entsha. Ngokusekelwe tangerine, oningga,-orenji kunye iMimosa intyatyambo isiqhumiso wakha kulo mzila, leyo phakathi uphethe carnation, wavuka, iMimosa kunye clover. Kwaye konke oku ubungangamsha ke zazaliswa sandalwood, vanilla kunye yegolide evuthiweyo. Le Ukongeza ukuxuma umfanekiso womfazi eyomeleleyo zabanjwa oko Coco.

Ziziphi flavour ukuba brand enamandla esekwe phantsi kobunkokheli Shanel Koko? Amafutha, wachaza amabango ukuba afanelekileyo amadoda ngonobumba omkhulu, baye bakhululwa ngo-1955 ( "Xa uNdikhoyo"). Bayacelwa iifeni ngexesha lethu. Kukholelwa ukuba Chanel ubungcwele kubo iimvakalelo enzima namava Iinoveli ezininzi, ukudala ivumba ngokuba umfanekiso wakhe ummeli intle oyindoda womelele. Kwemimoya ngombala oluhlaza entle, abe amanqaku citrus aksenti ziquka pions saseSisili, verbena, neroli, yekoriyandire, ijinja, cardamom, nomsedare emhlophe, vetiver kunye moss.

Namhlanje ezi nokudaliweyo Koko Shanel? Imimoya, leyo nje Rave uhlolo ukuqinisekisa ukuba ubungqondi lo mfazi. Kunye ngabaqholikazi kwaye sibulela umsebenzi ngokungakhathali wayo uye wadala silivumba ezazimenza i icon isimbo iminyaka engamashumi amaninzi. Of brand imimoya ithandwayo ezi zilandelayo: "Koko Shanel inombolo 5", "Coco," kwakunye "inani 22", "Coco Mademoiselle", "crystal", "Crystal vert", "Chance". Not olityelweyo kumsebenzi ziintombi ezinkulu neRashiya: ngo-1924, endlwini Chanel aqholiweyo yakhululwa "zothwathwa Russian", nasasebenzayo nangoku ziveliswa kwaye zingathengwa malunga 9-11 amawaka engange.