Ivodka "Gzhelka": ulwazi malunga nomenzi, ubume kunye neziphumo uphicotho ozimeleyo

Bahlele umthendeleko, yaye sekunjalo wenza ukhetho yathethelela omnye okanye enye utywala? Oku lilungisa, kuba namhlanje komele ugcwele nje kunye uluhlu imveliso. Nokuba ukukhetha indlela ivodka kunye umlinganiselo ifanelekileyo ekumgangatho ophezulu kunye namaxabiso unengqiqo? Namhlanje siza kuzama ukuba uphendule lo mbuzo. Phakathi ezahlukeneyo oomoya eziveliswe kukho noko ezaziwayo-kakuhle ivodka brand - "Gzhelka". Kweli nqaku siza kuthetha ngembali uphawu kwimarike, siza kukuxelela malunga umenzi kwaye ubone Iziphumo itshekhi umgangatho zeengcali ezizimeleyo.

Umenzi yevodka "Gzhelka"

Ngo-1993 i-mveliso "Crystal", ibekwe eMoscow, ndadala brand "Gzhelka". Ngenxa kuyilo ngempumelelo, isihloko lweenkobe Russian kwaye ngexabiso elifanelekileyo, le ivodka luyazigwagwisa kuthandwa ekhethekileyo phakathi kwabantu bethu. Ngo-2001-2002 waye zebhola brand kunye inombolo yerekhodi utywala wathengisa - ngaphezu kwezigidi ezihlanu iibhotile ngonyaka.

Ngelishwa, emva kokuba transfer lwemveliso yevodka "Gzhelka" kwi ukulungela isityalo kweziselo umgangatho engaboni kakuhle kakhulu, ekhokelela yokuncipha kwenani yokuthengisa. Kwixa elizayo, lo oluncedisayo owned brand-of "Crystal" - Joint Stock Company "White Gold". Ukususela ngo-2002, amalungelo ukuya brand batshintshelwa intloko owayesakuba Rosspirtprom - Sergei Zivenko.

rebranding

Ngowe-2005, emva kokuba ukuzama umngeni Inkampani "Gzhelka" rebranding olupheleleyo uphawu yaveliswa. Bottle yaqala ukuvelisa imilo square, kunye landscape ubusika kwabonakala kwileyibhile. Kuyinto kakuhle ukhethe jonga ezihlaziyiweyo kunye nolawulo ukuqina zokukhokhela iinkampani ivodka avunyelwe ukuba abuyele intembeko kwabathengi. Emva isiselo rebranding ngempumelelo ngokuphindaphindiweyo waphumelela iimbasa ezahlukeneyo yesizwe neyamazwe ngamazwe. Phakathi kubo: "Product of the Year", "Superbrand" yaye ". Top 10 iibrand yevodka" Nangona ukuba lo mzuzu brand oluninzi ukhuphiswano, wonke unyaka ube ngaphezu kweelitha amabini lamawaka utshwala.

Asolwa "Gzhelka"

Namhlanje wakhululwa iintlobo ezine yevodka: "Soft", "Cedar", "Birch" yaye "Premium". Iindleko nganye kuzo ayidluli engange ezimakhulu mabini kuba umthamo ibhotile kwesiqingatha selitha.

"Gzhelka ethambileyo" - ivodka kunye incasa wobulali ngokwenene nobumnandi. Luhlanganisa ubuhle loyilo entle izinto ekrwada kwizinga eliphezulu kunye nemveliso ogqityiweyo. Yonke ubuhle bendalo ubuxoki eRashiya aku- label ibenomtsalane. amahlathi Apha kunye namagorha, imilambo ngaphaya kwaye ububanzi, namasimi, idume inzalo yayo. Konke oku kunika imvakalelo inkululeko olukhulu kunye Inkalipho nabantu Russian.

"Gzhelka umsedare" liye sathatha zonke iinkalo ukutyeba ivodka yemveli zigcwaliswe kunye namanqaku ngokukhanya hlathi omsedare. Le yindibaniselwano, eyaziwa iminyaka engaphezu amabini, umgangatho ophezulu kunye kraca vumba amatsha omsedare, simswelise nangoko iphumelele izithandwa zabo kotywala olunamandla.

"Gzhelka ezinde" - ivodka eveliswa ngokusekelwe "soft Gzhelka" kunye flavoring wongezelela twatse juice Birch. Ifanele abathandi bokwenyaniso incasa ehlaziyayo kunye nemvakalelo ubomi olupheleleyo nanto.

"Gzhelka Premium" - enye imveliso egqwesileyo yale lophawu, leyo wendele zonke izalathisi arcade games ivodka waza wavelisa ukusuka izinto aphezulu ekrwada esemgangathweni. Kuba amanani aphezulu kancinci ufumana i ivodka elihle ukuba athobele zonke iimfuno umgangatho kunye nemvakalo.

Ukubunjwa yevodka "Gzhelka"

Ivodka phawu yenziwa amanzi acocekileyo badlula ngokuhlanjululwa multistage ezahlukeneyo amacebo. rhoqo utywala ethyl utywala "Lux", lo neyanamhlanje esisinyanzelo. Special ngolangazelelo ivodka inika ubukho kwi iswekile kunye nokutya nezongezelelo "Fruktolat plus." Uphawu lwe unikwa nokubandakanywa utywala zezonka non-yeasted eyenziwe ngomgubo wengqolowa, nto leyo kukhutshwa amancinci idityaniswe ivodka esele zenziwe.

Iziphumo uphando oluzimeleyo yevodka "Gzhelka ethambileyo"

NgoNovemba 2010, oko kwenziwa uvavanyo elizimeleyo yevodka ukuze kuchongwe zonke izinto zayo kunye neengxaki. Uphononongo yaphawula ukuba ivodka "Gzhelka" liye kakhulu ivumba ebalulekileyo kotywala eBluff. Incasa yale utywala elithozamisayo encinane eyomeleleyo, nto leyo kunokuba ethile ukuze yevodka. Izikhombisi ukuthamba okulungileyo, kodwa hayi kwi nqanaba liphezulu. Ngokubanzi, iimpawu organoleptic zisele kakhulu ikufanele ivodka kolu didi ngexabiso. Iingongoma ezilishumi yovavanyo standard le ivodka uphawu ifanelwe eqinileyo ezisixhenxe.

Ukongeza incasa, ivumba kunye ukuthamba kwavavanywa umgangatho loo nto. Njengoko ubona kulo photo, ivodka "Gzhelka" obuthelwe iibhotile obhityileyo omde kunye Screw ikepusi eyenziwe ngeplastiki, apho ezihonjiswe imikrolo of intaka ibhabha. lonke ibhotile, ileyibhile, ikepusi, kwaye zixhaswa yomfanekiso lwamancedo imibala ezimhlophe nemsi, nto leyo kakhulu nice ukujonga ibonwa.