Ithenda - yintoni na le nto? Intsingiselo nendlela lisetyenziswa kwi practice

Kule mihla, phantse zonke iimveliso zithengwa kwi emarikeni qho yethenda. YeThenda - enyanisweni, olu khuphiswano, iziphumo apho inkampani-umxhasi ukhetha Supplier okanye umakhi ke oqhutywa yintliziyo ukuzimisela iimeko ezithandwa kakhulu intsebenziswano: ngexabiso eliphantsi, isigqibo sokuqala okanye bomsebenzi elihle.

Ngoko ke, uye wagqiba ekubeni isicelo ngethenda. Oku kuthetha ukuba kufuneka ngenyameko wenze isithembiso, ukubonisa umthengi ukuba ulungile ngokwenene uyazi yakho ingxenye kwimarike kwaye babe namava olwaneleyo.

Ithenda vs. Ukuthengiswa: yintoni umahluko?

Apha unombuzo ubhalo: yintoni na le wesekethe yokukhetha kontrakta kunye Suppliers ezahlukeneyo kwabanye?

Okokuqala, bonke bidders nga yazi nge yintengiso sikhuphisana zabo ukuze bayazi ukuba bazimisele ukusebenza oko ixabiso. Oko kukuthi, lisoloko likhona ithuba ukulungisa nesiphakamiso zalo ngendlela enenzuzo ukuma ngokuchasene kwezinye iinkampani. Kodwa ithenda - kukuthi, kuqala kwiinto zonke, ukungabikho nokuvuleka enjalo. Bonke abathathi-nxaxheba bangenise izicelo, ngoko ukuthetha, "kwimvulophu evaliweyo."

Enyanisweni, umxholo la maxwebhu kukhuphiswano efihliweyo ngokupheleleyo kwaye ifumaneka kuphela ukuya uthumo olukhethekileyo.

Yintoni namaxwebhu ezicelo zeethenda?

Le nkampani abathengi kwaye kufuneka ilungise iseti yamaxwebhu equlethe imiqathango ukhuphiswano olwenziwa kwaye isivumelwano elizayo.

Amaxwebhu afunekayo ukuze babonise iziqwenga ezimbini:

• Technical. Ibandakanya inkcazo iimeko eziphambili kwesivumelwano, ulwazi ngokubanzi malunga into borhwebo, iimephu ingcaciso ebonisa inkqubo lokulungiselela nokungenisa izicelo.
• Commercial. Liqulathe amaxabiso nesigqibo seengcinga nokuzimisela, ishedyuli yazo sentlawulo kunye neemeko, imithombo imali, iziqinisekiso zebhanki, kwakunye neemfuneko kwiintlobo ezithile ze-inshorensi.

Kubalulekile ukuba kukhunjulwe ukuba kwimeko nganye imisela umxholo ekomiti yeethenda ngabanye. ukulungiselela abanobuchule yamaxwebhu kubaluleke kakhulu. Best zonke, ukuba kolawulo yonke inkqubo is nolwazi zeengcali kwithenda. Oku kubalulekile kuba uya yabhalwa ngayo ngokuchanekileyo wayilungiselela onke amaxwebhu ayimfuneko, ubuncinane 50% kuxhomekeke impumelelo yakho elizayo. Ngapha koko, nangona kungekho amava okusebenza intlangano yenu, umthengi uya kukwazi ukuba uxhomekeke kuphela ezo maphepha ukuba anikezele.

Ngeemfihlo zempumelelo kwabo baza inxaxheba kwithenda

Kukho uluvo lokuba ngokukhetha sisibonelelo efanelekileyo, inkampani-umthengi lujolise ngokupheleleyo ngexabiso. Kakade ke, kube njalo, kodwa ke anqabe kakhulu kunokuba uyakucinga. Ukwenza isinikezelo bathambile, iingcali bacebisa ukuba babambelele kwimigaqo eziliqela. Ezi nyaniso yile endala njengoko ihlabathi, kodwa ekuhambeni kwexesha, abazange baphulukana ukufaneleka kwabo.

1. Musa ukufaka yonke wamela zilandelelana

Phambi kokuba sukela edabini uthumele unikele izihlandlo ezilishumi inobunzima zonke i "nezimbi" kunye "bawo", ukuqonda, kuyimfuneko ukwenza ukuba ukuthatha inxaxheba kolu kwithenda ethile. Akusoloko umnqweno ukwenza ingeniso kufuneka kube yeyonanto - ngamanye amaxesha kakhulu ebaluleke ngakumbi kujolisa ekuphuhlisweni ishishini yabo, imicimbi engxamisekileyo okanye ukhangele ukuba ezinye iiprojekthi, inzuzo kakhulu ukuba usebenza Kuluvuyo olukhulu yaye uya kukuzisela wena inzuzo enkulu ngakumbi.

2. isicelo sakho uzalela ixabiso

Enye imithetho eziphambili sikhumbule ukuba inkampani efuna ukuba uwine ithenda - kukuba ngokwaneleyo kuphela ukuphumeza ukuthobela ngokupheleleyo kunye nemiqathango esixhasayo lowu yi uMthengi. Noko ke, nkqu ngexabiso eliphantsi akuyongqinisekiso yokuba imvumelwano iza kutyobelwa nawe. Zama ukufunda okungakumbi ngalo inkampani, umthengi, ukuze siqonde ukuba yintoni kanye na ingxaki ejongene ubunkokheli, uze zisongeze uhlelo ukuze ikhomishini akwazi ukunceda, kodwa ukunikela ingqalelo kuyo.

3. Nika ingqalelo kwiinkcukacha

Kwakhona, emva isihloko ukuba sele lwaveza ngasentla. Nokuba uyakwazi ukwenza sithandwe ngumthengi kwaye zinika ixabiso ilungileyo, kodwa musa ukunikela ingqalelo ngokwaneleyo ukwenziwa eyiyo maxwebhu, esichengeni ezingekhoyo amathuba amaninzi. Kodwa kakhulu uziqhube angafanele, enyanisweni kwenzeka, yaye vice versa: zixinge kwi zinani ingenalo novelwano, ungakhohlwa malunga undoqo kunye nenjongo zesindululo.

4. Khumbula ukuba izigqibo engeyiyo imibutho, kunye nabantu

Kuxhomekeke kubo ngoko, ngubani ukuwina ithenda. Zisebenza njani? Ngamanye amaxesha, ukuze babe nako ukusebenza kwi iprojekti elinqwenelekayo, nje ngokwaneleyo ukuze ukuqhagamshelana nabo kuya kubaluleka kakhulu ukuba isigqibo lakho ishishini.

5. Gcina le professional brand

Kodwa kwanokuba isiphakamiso wakho usebenze kwi-100%, hayi into yokuba nguwe uwine ithenda. Oku kube ngenxa yezizathu ezininzi, kwaye omnye wabo - lulungiselele izingxoxo wakho ukunika iimpendulo ezicacileyo kwimibuzo umthengi ebudeni thethwano. Kwaye ngenxa yokuba iqondo ukubandakanyeka kwinkqubo emsebenzini kunye nobuchule zonke nxaxheba ngaphandle ngaphandle yenye miba ibalulekileyo yempumelelo.

Indlela yokulungisa ithenda? Ulwazi Customer

Kuba inxenye yayo, inkampani-umthengi, wagqiba kwelokuba kuququzelela ukhuphiswano efanayo, kufuneka kwakhona ukulungiselela ngocoselelo baze banike zonke iimpepha ezifunekayo:

• Isimemo inxaxheba ezinye iinkampani.
• isicelo qualification engenanto (kulo, abathathi-nxaxheba baya kubonisa iinkcukacha ezisemthethweni ngawe).
• Elifutshane (iprofayili, nto leyo ichaza i data esisiseko ngalo mxholo yethenda).
• Ukuze ufumane inkcazelo engakumbi kwi-projekthi.
• Eyona engundoqo iikhrayitheriya novavanyo-nxaxheba, apho uya kukhokelwa, ukwenza ukhetho lokugqibela.

Kunyanzelekile ukuba zonke iinkcukacha kwi amaxwebhu kwaba ziyinyani, zichanekile kwaye kakuhle-yem. Kule mihla, ungenza ngokulula ukudala i ithenda elektroniki - enyanisweni, ugqatso efanayo, kodwa yonke ingcaciso evela kwinkampani lomxhasi kunye beqonga ezinokubakho ongena womnatha, i-Internet.

Impikiswano iqulathe izigaba ezithathu: uphendlo ngenxa enokuba nxaxheba, uhlalutyo oluneenkcukacha iziphakamiso zabo, ingxoxo kweprojekthi kunye, enyanisweni, isivumelwano kunye ophumeleleyo.