Indlela yokuqhuba ncomo inkampani edumileyo kwi Internet: 5 Tips for esinoLawulo

I-Internet sesona sixhobo kakhulu ngempumelelo ukutsala abathengi nokukhuthaza iimveliso kunye neenkonzo emarikeni. Kodwa kanye njengoko ngempumelelo kunokulonakalisa igama ishishini nayiphi na inkampani, eshiya nje phezu kwelitye. Okumangalisayo kukuba, oosomashishini abaninzi Russian lutho kulawulo igama esinzulu online, underestimating iqondo eziphembelela "ilizwi lomlomo" wangoku ezingqondweni. Nangento engento; iziphumo zophando olwenziwa yi lezentengiso angaphandle, 80% yabaphenduleyo ukufunda rhoqo ncomo malunga iinkampani kunye nemveliso ngaphambi kokuba wenze isigqibo. Kwaye ngaphezu kwama-70% yabaphenduleyo ingxelo ukuba ingxelo ezilungileyo nezingalunganga nabathengi, abasebenzi kunye nabasebenzisi kuba nefuthe abazikhethele ngokwabo. izifundo Russian uqinisekise kwezi nkcukacha-manani. Ngelo xesha abantu abatsha, leyo yeyona esebenzayo kunye yokuhlawula amatyala abantu kukho inkoloseko kakhulu ngakumbi kwiirivyu kwi web, ngaphezu badala.

Ngaba kufuneka ukuba ukhathazeke igama inkampani wakho intanethi? Ewe, kubalulekile ukuba uye waphumelela kunye nenzuzo. Ukuba izinto uthathe zabo - ishishini kuyingozi kakhulu. Utyalo-mali zentengiso kunye 'imicu' brand soze kubuyekezwa wena, ukuba iiforam kunye neziza kwakhona kuwe, bathi, "pesochat" bonke kunye neminye imirhumo - a nohlolo abanyanisekileyo akhuthazayo ngayo abathengi kunye nabasebenzi ukujonga abantu sikholose ngaphezulu kakhulu thile, a priori ayikwazi ukuba njongo. "Musa wonqena" idla ngokuba abo abaye baba igama elibi. Yintoni ukubhala xa yonke into entle? Kaloku, umqeshwa venga okanye umxumi yimiphumela engaphenduli nanceba ixesha atyelele sayithi kwaye ubhale ngokutsha. Ngethamsanqa, i-Internet namhlanje iisayithi ngokwaneleyo nokubuyekezwa ezithembeke, kwaye akunjalo; mnye, abasebenzisi uthembe enye na. Enye yezona ndawo onegunya Russian, nto leyo uzakhele igama elihle phakathi kubasebenzisi - isiza "Bhala Review". Kulo mzekelo, igama elihle kuyimfuneko ukwenza iminyaka, kunye nokwanda elibi okomlilo wedobo: okomzuzwana - wayaphula. Ukuze ngempumelelo sizikhusele PR emnyama kwi web, sebenzisa icebiso yeengcali.

Ukwenza esweni rhoqo le meko

Qiniseka ukugcina umkhondo elibi ukhankanya wenkampani yakho. Kusenokuba ncomo njengoko ukungxama kunye random elibi kunye nendawo ngabom inkampani PR 'abamnyama' kakubi okanye ngqo. Ukuba ngaba urhulumente kukho marketer, zidlulisele lo msebenzi kuye. Ukuze ufumane ncomo ukwasikhombisa, ungasebenzisa i iinjini zokuphendla njengesiqhelo, kodwa isebenza ngakumbi ngeenkonzo zobungcali ukuziphatha esweni enzulu.

Ngokukhawuleza ukuphendula nayiphi na ingxelo kwidilesi yakho

Kwiinkalo ezininzi, igama le nkampani kuxhomekeke kwindlela unxibelelwano yakhiwe kunye nabaxumi. Abantu abathanda ukufumana iimpendulo kwimibuzo zabo kunye neempendulo. Kwaye ke impendulo kufuneka ibe ngexesha - akakho umntu othanda, ukuba inkampani uya kuphendula zingaphelanga iinyanga ezimbalwa okanye iminyaka. Kwi nokubuyekezwa ezimbi kufuneka uqiniseke ukuba ngokukhawuleza kangangoko kunokwenzeka ukuphendula ukuphepha udaka kelwa. Ukuba uhlaziyo embi ifunyenwe obungasifanelanga, cinga ngendlela ukusombulula ingxaki ukuba client saneliswa. Musa ukuzama ukufihla okanye ukuphika ingxaki - inokubangela umonakalo ngaphezu ukwamkelwa frank nomnqweno onyanisekileyo ukulungisa le meko. Xa kufikwa isithunzi kunye njengeliinge lethu langabom ukuba umonakalo isidima, qhagamshelana umnini kwisiza - oovimba nazo nomdla kwinto yokuba ncomo Company ezi njongo kwaye ichanekile.

Kulumkele ukungasabeli

Kwi izityholo nxamnye naye, ingakumbi kwabangemalungisa, ndifuna ukuphendula ungcikivo. Nje oku kwaye efuna utshaba: ukukufumana ukulinganisela ibangele impendulo ndlongo axakane. iimpendulo zakho ukuba kuyo nayiphi na imeko ibe cala kwaye waqiqa - ukuba izityholo zobuxoki, iya kubeka umdlali wakho ungumntu ombi, kwaye inkampani kuzakudibanisa "dibanisa". Ukuba ingxelo ezigxekayo ifunyenwe kakuhle nelilifaneleyo - umthengi niyiqonde into yokuba uphulaphule uluvo lwakhe. Xa umba isonjululwe, cela ukuba ukuphinda-bhala uphengululo malunga inkampani, kodwa zezilungileyo.

Khusela igama lakho

Ungakwenza oku ngokusebenza kunye nabaphulaphuli ekujoliswe kulo, ephendula izimvo ngendlela kwangethuba kwi-network, ukuphelisa iimpendulo lobuxoki ezimbi kwaye ulwazi positive. Faka umxholo efunekayo nejelo onegunya. Le nkampani ukwenza yorhwebo? Enye yezona ndawo ethandwa, ukholose ngabasebenzisi Runet - apha. Dedani ukusuka indumiso ngokugqithiseleyo kwintetho yakhe - ezinjalo izimvo azikho ezikholisayo kumfundi. abasebenzisi Modern bengengabo abaziziyatha musa badla ukuthembela ukholelwe oko kubhalwe kwi-Internet. Kungenxa yoko le nto zonke iimpendulo HIV kufuneka ibe yinyaniso - cela abathengi abathembekileyo ukuba babhale ezimbalwa amagama okulungileyo idilesi yakho.

Jonga ukuba iingcali

Xa sithetha "elimnyama" PR ngokuqinileyo ngokupheleleyo-epheleleyo incoko, nceda qhagamshelana SERM-arhente leyo ngobuchule benza ke neutralization ngesithethe kelwa. I-Arhente iza nzulu esweni isithuba ulwazi, kunye qha ibamba ukususa izinto proplachennyh uya kubhenca izithuba lobuxoki ezimbi kunye nolwazi ukufuduka.