Indlela ukuza igama lophawu: iingcamango, imizekelo. Igama brand impahla, ukutya, iimveliso yabantwana

Lonke ixesha xa sijamelene imfuneko yokuthenga into, nokuba endombathisayo, izixhobo zombane, imoto okanye iimveliso sicinga ngokuba ngubani na oya kuthenga. Kwaye ezingqondweni bethu bengaqondanga lokuyivelisa inkampani okanye igama lophawu, okanye mandithi brand ukuba kukhunjulwa kakuhle kakhulu kwaye ibangela umbutho oyifunayo.

Yintoni brand?

Kukho amabali amaninzi njengoko kwakukho iinkampani kunye negama sonorous, kwaye umthengi yakuba ekhumbulekayo. Kodwa ke kaninzi igama kungenxa eminye imithetho athe anxulunyaniswa bengqondo, igrama, nefonetiki kunye nesigama, njengoko kukho nkqu umkhwa yonke entsha indalo lwamagama brand - amagama.

Kwelinye icala, kubonakala ukuba kuza kunyuka kunye negama - ingumzamo elula, kodwa akukho nto bathi: kubiza njani isikhitshana, ngoko kuya ziyabuya! Ke intsingiselo yalo mzekeliso kunzulu kakhulu.

Ngokuba lixesha lokuqala elithi "igama" akazange abonakale xxi yaye ngenkulungwane yokugqibela, yaye ngenkulungwane XIX, xa waqalisa ukuba ukhuphiswano kwezoqoqosho kunye nabavelisi uyawalwela umthengi.

Namhlanje kukho indlela ekhethekileyo apho iincwadi ezininzi zibhaliwe, kwaye ikakhulu ngenxa yokuba olu khuphiswano iphezulu kakhulu, ngoko ke kufuneka ukuba ibe intle yonke, kunye igama elikhethekileyo yokuqala.

Brand - akukho gama nje, hayi kuphela igama lophawu, njengoko kudla ndacinga, into ngakumbi, kuba kuquka igama, kunye ekuva kunye namacandelo ezibonwayo. Xa ubani uva igama lophawu, ngoko nangoko kuphakamisa le uvelwano okanye antipathy.

A imithetho embalwa ngendlela eze ngayo igama lenkampani

Ukuthiya - yinto inzululwazi, yaye, ke ngoko, oko kudala ukususela kuphuhliswa imithetho, indlela ukuza esithi kunye yokuqala. Ukuze uqonde into ukudala, kufuneka ucinge ukuba umntu ukwazi iziqu ngaphezu kwe-10 ukusuka kumgca kwimveliso enye, yaye ngoko nangoko uya igama brand elinye okanye amabini, kwaye evenkileni ukuba angamelwa inqwaba kwempahla.

Igama brand new kufuneka izike engqondweni iikhastoma abaphambili kunye wathumela umbutho ngokuchanekileyo. Oku kuthetha ukuba lo gama kufuneka abonise:

• Yiyiphi ingcamango emva inkampani;
• Kuba wadala le brand;
• Zeziphi izizathu yokuthenga iimpahla.

Kulo mzekelo, ungakhetha igama uphawu ngokwemfuneko ukuba akazange ukuthwala ezingakhiyo, musa Asinatyala nabani kunye nabathengi ukuba abalazi.

Kubalulekile ukukhumbula kwaye kwicala lomthetho kwaye khangela iziza esemthethweni kunye iminyango, akukho unikwe igama. Nangona kukho iinkampani ukuba iqumrhu unako igama nantoni na, kodwa igama elahlukileyo brand. Kaninzi ukwenza iinkampani kufuneka imigca ezininzi kwimisebenzi yalo, apho impahla okanye iinkonzo ezinxulumene omnye komnye.

Amaninzi, kuba inkampani ethatha njengesiseko la magama alandelayo:

• amagama (ozithandayo yabantwana, igama lakhe);
• Iinkonzo line (imibhobho yamanzi, iifestile, iimveliso);
• ezindawo okanye igama udidi (a onjalo zezityalo, ivenkile into).

Kodwa umthetho, la magama ilula kakhulu yaye bambalwa kukhunjulwa, kukho nangona kusenokuba ethile ekhethekileyo, ngoko kufuneka uthathe ithuba imithetho kuphela kodwa ukucetyiswa ukuba ukufumana entle yokuqala.

Indlela ukuza igama lophawu: a tips ezimbalwa

Brand - igama lenkampani, nenokuthi kugqitywa nganye igama, ibinzana, okanye isishunqulelo. Apha kufuneka ucinge amacandelo ezininzi:

1. Izandi zamazwi - gama kufuneka yesingqi, sonorous kwaye kulula ukuba avakalise, kwaye ezahlukeneyo ukusuka izihloko ukhuphiswano.
2. Phonosemantics - xa abantu baya ukubiza igama, kufuneka achukumisa imibutho ethile, ie Ukuba uthi, "Products", ngoko ke kufuneka eningalikhumbuleliyo malunga ifenitshala, izixhobo, kwaye malunga nokutya.
3. Isigama - ngaphandle ukuba imfuneko ilizwi kulula ukuthi, kuba kanye nje lula, yaye oko kuya kuba lula ukuba bakhumbuze, ngaphandle ukubandezeleka, umzekelo, umbuzo apho zamagama ukuba ugxininiso.

Kufuneka banyangwe ngenyameko ingqiqo nje fashion hlobo. Ngapha koko, namhlanje ngendlela okanye trend ngazwi linye, yaye kwiminyaka emihlanu baya kutshintshwa ngabanye, kwaye isizukulwana esitsha uya kuphinda ukuqonda oko utsho isihloko. Asimele silibale ukuba into yokuqala umthengi uya kujongana iya kuba igama, yaye kufuneka sibe njengaye.

Enye ulawulo nendlela ukuza igama lophawu, uthi khangela ukuba abahlobo babo kunye nezihlobo. Babuze ukuba kulula ukufunda umntu uyaqonda ukuba oko kukuthi, yintoni imibutho ingenzeka. Khangela ziyadingeka kumanqanaba aliqela: zesimbo, phonetic, ezibonwayo.

Mhlawumbi uya ukhethe amagama Italian entle igama uphawu (enyanisweni oko emnandi kakhulu kunye nolwimi sonorous), kodwa kuphela inxalenye encinane yabantu uyazi Italian kwaye bakwazi ukuqonda kwangoko into edibene nale nkampani. Kodwa ukuba inkampani esidityaniswe ngandlel ne eItali, umzekelo, i-arhente ezinika, nto leyo ibandakanyeka kwindalo kunye nokukhethwa ezithathwa kula mazwe, kukhuselekile, njengoko unako ukusebenzisa igama i Italian.

Musa ukulibala ukukhangela igama kwi iinjini zokuphendla. I encinane isiphumo kunikezelo, bhetele, ngenxa yokuba umbutho kuya kuvela kunye ngokuqinileyo yakho, nkqu nedazini ezimbalwa.

izigaba ezininzi

Kukho imithetho ethile njengoko ukuza igama lenkampani, kwaye kufuneka ilandelwe ngexesha lenkqubo yokwakha brand. Kwakhona iqulathe izigaba ezininzi:

1. Injongo setting - analysis of abaphulaphuli ekujoliswe ukuqonda indlela uziva njani ngamabinzana ezithile mkhombe ezintle.
2. Development - kufuneka eze iinketho ezimbalwa, ngoko ukwenza uhlalutyo lwesemantiki ne phonetic, nto leyo eya kunceda ekupheliseni ezininzi iinketho ezicetywayo.
3. Uvavanyo nokuvunywa - emva ukhetho ukhethe uvavanyo kwinjongo imfuneko esilichitha iinqobo ezifana imbono, ukutshatisa igama lenkampani kunye neengqikelelo mihla, kwakunye nobume be nkampani. Le nkampani, leyo uvelisa izinto zokwakha akakwazi ukukhetha igama "baby indlu", ngenxa yokuba okuqinileyo, kodwa ugqibelele ukuba evenkileni kwindawo zokuhlala.

iimpazamo Common

Abantu bacinga ukuba ukuze beze kunye negama - ngumbandela kwemizuzu okanye iiyure ezimbalwa, uze wenze ezinye iimpazamo, ukukhetha igama, nto leyo enxulumene kunye nesicwangciso okanye endaweni. Ixhaphakileyo ezi mpazamo zilandelayo:

• Association engafanelekanga - ngaphambi kokukhetha igama ngenxa igama lophawu, zibuze oko ke, wena unguye nokuba kwindawo client.
• igama ukungangqinelani. Umzekelo, uyakwazi lengqondo igama "ilungileyo ...", kodwa kunoko umthengi uya kubona ucango awuhlinze kunye neofisi encinane, apho umntu omnye osebenzayo.
• igama enzima pronunciation. Okulula, bhetele, yaye namhlanje luya lusiba nochatha. Ukuba isihloko ifihlakeleyo isigwebo iphela, ngoko ngokuqinisekileyo akufani client enokwenzeka.
• Noogxa. Cinga igama ngokuguqula unobumba omnye ilizwi, kulula kakhulu, kodwa kungekudala emva koko, umxhasi uyaqonda ukuba ekhohlisa kwaye musa ukunika umgangatho ukuba ulinde. Ngoko nangoko bagqiba ukuba beze igama lophawu impahla ukuthatha edumileyo brand Adidas kwaye ufake oonobumba ezenzekileyo - Adimas kunye abibas. Olu khetho ukugxekwa kuphela yaye ngenxa yokwanda kwenkunzi kwexesha elifutshane.

Ukuba ndiyaniyaleza lo msebenzi ukuze iingcali

eqamba inzululwazi ukuba yaqanjwa ngenxa yesizathu, ngoko namhlanje kukho arhente ezahlukeneyo ezithetha indalo lophawu kwiintlobo ngeentlobo mveliso. Kusenokuba PR okanye uphawu arhente.

Kodwa ngaphambi kokuba zidlulisele iingcali, kuyimfuneko ukuba uzibeke phambi ngokucacileyo of reference, ukunika ulwazi malunga inkampani kwaye bavakalise iminqweno yabo.

Abaziingcali kwizigaba ezininzi ziza kunyuka nge brand: neendlela ukwenza ukhetho, uvavanyo, ekhethiweyo ukwenza yenkathalo ekhoyo kunye nobhaliso.

Iimbono igama lophawu zinokuba nomahluko, kodwa ezinye zazo ziya kuba kwidabi, nabasebenzayo uyazi.

Indlela ukukhetha igama

Kakade ke, bambi bakhetha ukujongana nale ngxaki ngokwabo kwaye ucinge ngendlela ukuza igama lophawu, ngokuba kuphela umnini uyayazi into ayenzayo, kwanokunikezela njani ukuba kubathengi.

Kodwa kusekho umsebenzi Poreba na umntu, yaye elo qela. Kunye nalo kuya kufuneka ukuba nifune, ukusebenza kakhulu ngaphandle ngezimvo iinketho ukuba bakhethe ezona kamva.

Nceda ukudala

Indlela ukuza igama lophawu - ngokunokwabo okanye owonithemba umsebenzi iingcali? Ngamnye ugqiba ukuba uqhubeke njani, kodwa kubalulekile ukukhumbula ukuba kukho iinkqubo eziliqela ezilungileyo ezinokusinceda kulo mbandela ubaluleke kangaka. Kukho amagama ezininzi umbane, ephakamisa iindawo ezimbalwa, kodwa oko akuthethi ukuba le generator olucetywayo kufuneka zisetyenziswe ngokukhawuleza, emva koko, omnye umntu angakwenzela ukuthatha olu khetho.

Nazi ezinye kunxibelelwano online generator:

• earn24;
• "Brendogenerator";
• "Megagenerator";
• "I IsiNgesi-Ulwimi generator online."

Kulula kakhulu ukuba ukusebenzisa - apha bacebise amanyathelo banyusa iinketho eziliqela.

imizekelo emihle

Ukuba ufunda igama iibrand kwiindawo ezahlukeneyo ngokupheleleyo, unako ukubuyisela ezinye iintsingiselo kunye nemigaqo wadala igama.

Apha ngezantsi ziya kunikwa imizekelo emihle brand ezaziwayo-kakuhle, kungekuphela nje kwilizwe elithile, kodwa ehlabathini lonke:

• Igama, ifani - «Heinz», «uMercedes», «Alenka".
• Amagama anxulumene geography okanye ngezenzeko zendalo - "Lightning», «Bangkok Bank».
• Inkcazelo Business - "Surgutneftegaz», «Apple Computers».
• Amanani Historical - "Graf Orlov», «Lincoln».
• Imvano-siphelo nesingqisho - «Coca-Cola», «Chupa-Chups».
• Intsomi - «Mazda», «Sprite».
• Ungayiqondiyo (igama elivela oonobumba bokuqala igama) - "MTS", "Vaz".